Afternic launches the lead center beta


Afternic, GoDaddy’s aftermarket platform, announced a feature that can give sellers and brokers a spot to interact, the lead center.

Prior to now, domain sellers needed to only depend on email communications with brokers.

The lead center will now be the place seek advice from your brokers, accept inbound offers, submit counter offers, update pricing, and more.

Six features of the lead center

To access the lead center, visit the Afternic 2.0 Beta dashboard. From the menu on the left-hand side, there’s a link to the lead center.

Listed below are six notable features of Afternic’s latest lead center:

  1. Lead center overview
  2. Broker activity panel
  3. Message the broker
  4. Set your pricing
  5. Accept or counter
  6. Customizable columns

How much influence does a broker have?

Inbound leads from Afternic’s and nameservers are sent on to GoDaddy’s team of brokers, but does a broker have any influence on a website’s ability to sell?

GoDaddy says that data from Afternic shows that the corporate’s brokers have a positive effect on a lead’s conversion rate. Above, for instance, we will see that the conversion of leads dramatically increased under the stewardship of Afternic’s brokers in September 2022.


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