You already know social media and email offer a formidable one-two marketing punch, but as a busy small business owner you would possibly struggle to seek out time to create content for each channels. The excellent news is you don’t have to. You’ll be able to save time and get more mileage out of your marketing efforts by repurposing your social media content in emails. Listed below are 10 ways to do it.
1. Recap your best posts
Discover the best-performing posts out of your Facebook, Twitter, Pinterest, LinkedIn and Instagram accounts. Then, turn them right into a roundup email. Since these are the posts your audience likes and shares, it’s bet your email subscribers will likewise appreciate them. Your social audience is vetting your email content for you!
You’ll be able to do a latest roundup each week or month, depending on how often you post to social media; or, create an annual end-of-year email that recaps the very best posts for the complete 12 months.
2. List favorite social suggestions
You most likely post suggestions your social audience can use to unravel problems or achieve their goals. Turn your favorite suggestions into an inventory you possibly can send via email.
For instance, a beauty salon might routinely post styling and makeup recommendations on its Facebook page. The salon can take its ten favorite suggestions and create an email with the subject line “Top 10 Makeover Suggestions” for a fast and straightforward blast its audience will love.
3. Reuse social images
Images are central to many social accounts, and for good reason: People are inclined to like and share images greater than text-only content. You’ll be able to discover the very best performing images in your social accounts and repurpose them into email content.
Back to our beauty salon. Let’s say the salon posts images of satisfied customers rocking their latest styles. Take the ten best performers — or perhaps probably the most interesting images — then turn them into an email: “Which hairstyle must you get? Be inspired by these customer photos.”
4. Poll results
Facebook polls can offer unique insights your audience will find interesting. In case you run Facebook polls, repurpose the outcomes into email content.
For instance, let’s say our beauty salon runs a Facebook poll asking customers to rate 4 different hairstyles. Once the poll is complete, it will probably repurpose the outcomes into email content: “That is the sexiest hairstyle today, in response to readers.”
5. Link to social videos
Although videos won’t play in most email clients, you possibly can take a screenshot with the play button overlay and embed it into your email body. Then, link to the video hosted on your personal website, social page, YouTube or Vimeo.
This strategy is superb for how-to videos that help your audience. The video screenshot will naturally attract readers’ eyes and yield more clicks than a typical text link, and it’s an amazing solution to introduce your audience to your other platforms — plus motivate latest likes and follows.
6. Hot takes on recent events
What events are dominating the news? Do you post commentary in your social media accounts? If that’s the case, that commentary will be repurposed as email content.
You’re not limited to your personal social content, either. You would possibly do a roundup of hot takes from popular social influencers, complete together with your own commentary for a singular and entertaining email that resonates together with your audience.
7. Use social discussion as a springboard
What’s your audience talking about? Have they got different opinions a few hot topic? Read through discussions in your social posts and use them as a springboard to create unique emails that supply thought-provoking insights.
For instance, let’s say our hair salon posts a picture and it sparks a debate concerning the impact culture has on hairstyle selections. The salon could use that discussion to craft a post that explores the controversy, presents different points of view and naturally segues to selecting the suitable hairstyle for every subscriber.
8. Feature user-generated images
When users share images with you or tag you in photos, repurpose those images as email content. User-generated content lends a level of authority to your enterprise and fosters trust. It also suggests authenticity and solidarity together with your audience.
For instance, our salon could create an email that features photos of users showing off their latest hairstyles or beauty makeovers — inspiring content that’s more likely to generate latest leads from email subscribers.
9. List user-generated quotes
User-generated content is an amazing solution to engage your email audience. Subscribers will discover together with your social audience, so that they’ll be curious about hearing what other people like them need to say.
You could possibly list quotes from post discussions, social debates or feel-good quotes your followers have shared. Discover a solution to portray user-generated content as inspiration for subscribers, which might motivate lead generation and sales.
10. List social testimonials
Social testimonials — or social proof — can go a good distance toward fostering trust out of your email subscribers. Testimonials make it easy to list the perks and advantages of your enterprise, services and products without coming across as overly promotional.
For instance, you would possibly discover your favorite testimonials then create an email titled “Why customers love our company.” Then, list the testimonials in your email body, together with links to relevant on-site content.
Bonus Tip
Content repurposing works each ways. Not only are you able to repurpose social content for email, you can too repurpose your best email content for social media. For instance, you would possibly ask subscribers an issue and post the outcomes in your social media page. Or, you should utilize your best emails (those with probably the most opens, clicks and replies) as inspiration for short-form social posts.
Use these strategies to double your marketing reach without doubling your effort. Put your messaging in front of more customers and free time to grow your enterprise by repurposing social media content in emails today and day by day.
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