Finding your domain name value – here’s how


Finding your domain name value – here’s how

“How much is my domain price?” Have you ever asked yourself this query before? Or have you ever perhaps received a request from a possible buyer and usually are not sure the best way to work out the worth of your domain? The past shows us that it’s not so straightforward to estimate the value of your domain – even web services that specifically support this sort of request often don’t provide accurate estimates. It’s probably unlikely that your domain’s price is within the thousands and thousands, just like the 2005 acquired domain from the travel agency, which sold for USD 90 million. But other price segments may even see you making a profit for selling your web address.


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This text summarizes the important thing facts on domain value, providing you with a solid foundation on the valuation and costs related to buying a website – or selling one.

Domain value: the best way to react to a request?

If you would like to sell a website yourself, it goes without saying that you must determine its value upfront. But what’s the most effective plan of action if a 3rd party suddenly approaches you and asks whether you might be interested in selling a website?

In any case, the primary principle to follow is: Don’t rush into anything! If an organization or a person is basically occupied with your domain, you’ll normally have enough time to take into consideration a sale and to rigorously determine the domain value. But before the query of the selling price comes up, you must take care of the customer themselves. Make sure that that it’s a serious offer before you’re taking any further steps. In case your research results in a positive result and also you usually are not delay with the sale, you principally have two options to pick from:

  1. You ask the potential buyer to make a suggestion.
  2. You name your selling price to the potential buyer.

Each options have their benefits and downsides: When you select the primary option, you don’t necessarily have to search out out the domain name value beforehand, for instance, but may also start your research after you’ve got asked the potential buyer for a suggestion. Nevertheless, this fashion you surrender the advantage of happening the offensive yourself to possibly achieve the next selling price. If you’ve got listed your domain on the market, you must move ahead with naming your personal price.


All the time take into accout that the domain value shouldn’t be similar to the worth of your website, if you happen to run a project under the advertised address. So, with regards to the query of how much your domain is price, the published content doesn’t matter. It isn’t any coincidence that you would be able to also sell domains without operating your personal website. When you are specifically occupied with registering domains to sell them, yow will discover out more about getting involved in domain trading.

How do you learn how much your domain is price?

Domains are unique, which is the explanation prospective buyers contact you in the primary place, to persuade you to sell. Nevertheless, the exclusivity of an address can be the explanation why determining the domain value is so difficult. The respective domain components or domain types like top- or second-level domain, ccTLD, or gTLD naturally play a task within the valuation – in any case, some domain endings already cost plenty of money by themselves. Ultimately, nevertheless, the respective combination of name and extension, which might only ever be registered once, is the decisive factor for the classification of the domain value.


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Online, you’ll find a mixture of free and paid online tools and services to show you how to with the technique of checking out the value of your domain and selling it. The next providers have gotten you covered:

  • The web tool allows you to perform free checks to find out the domain value based on quite a few aspects. These include internal attributes equivalent to domain length and word count, in addition to external attributes equivalent to search popularity or the age of the domain.
  • The provider offers paid domain evaluations for buyers and sellers, that are sent by email no later than five days after receipt of payment. The ten evaluation criteria include search engine suitability and the promoting impact of the domain.
  • The tool gives you a free preview of your domain’s value. Aspects equivalent to the domain’s keywords, statistics, website rankings, and the sales of comparable domains are considered to find out the rating.

The query “How much is my domain price?” can definitely be answered with the solutions listed above and the varied alternatives available available on the market. Nevertheless, the very different evaluation criteria employed by these providers also signifies that the domain value often differs greatly from service to service – especially with free providers.

Calculating domain price: which aspects are vital?

The paid services for determining domain value typically consider significantly more criteria, which is why you possibly can generally expect a more accurate result. But how must you as a website owner find a way to evaluate whether an investment of USD 50 or 100 for the determination of the domain value is price it? In the ultimate a part of this guide, we’ll have a look at a few of crucial evaluation criteria, which you should utilize to make an initial assessment of the domain name value on your personal.


Before you sell a website and assess its value, you must check all the things is legally sound: Trademark infringements can find yourself costing an arm and a leg! place to begin is the American Bar Association who explore among the commonest areas of infringement on the net.

Domain name and length

A rule of thumb is: the shorter the name of a website, the upper its value. Nevertheless, there are a number of conditions attached to this rule because otherwise domains with arbitrary strings of letters, equivalent to or, would even be price pots of gold. The decisive factor for the domain value is subsequently whether the domain – which must be as short as possible – has a meaningful name or comprises well-known (not trademark-protected) abbreviations, puns, or similar that may very well be of interest to buyers. However, the worth of a website is lower by default if it comprises cryptic names and endings or combines several words or terms.


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Linguistic criteria

Aside from the length and recognition of the domain name, there are several other linguistic features that may have a decisive influence on the worth of a website. For instance, it’s relevant whether the fundamental term of the domain is a noun, an adjective, or a verb. Normally, nouns are the popular solution, although it will possibly be decisive for the domain value whether each singular and plural forms are assigned – as is the case, for instance, with and For some nouns like “sheep”, “news”, or “staff” which might be the identical whether plural or singular, this factor is after all irrelevant.

Characters, digits, or words which might be a part of the domain but completely unrelated to other possible web projects even have a value-reducing effect.

Availability of other top-level domains

Now with latest TLDs, the mix possibilities of name and extension in the net address area have increased considerably. So, if you would like to determine the worth of a website, the availability of alternative top-level domains must even be considered. For instance, if you happen to own but the choice continues to be available, this reduces your possibilities of achieving a high sales price on your address. When you buy and register domains with a wide selection of endings right from the beginning, you should have a greater basis for negotiation – especially if you happen to give attention to the preferred domain endings.


Often, firms and online services secure the specified domain name instantly with essentially the most diverse available top-level domains. As well as, there may be the approach of publishing content under different sub-level domains. That is known as a multiple-domain strategy.

Domain age and other search engine optimization features

Domain age refers back to the date on which the net address was registered. Domains that, for instance, were registered in 2011 rejoice their 10-year anniversary in 2021. Whether the time of registration itself has an influence on how Google and others rate them isn’t known. Nevertheless, if the domain has already been energetic for years, this may surely influence the rating and subsequently also on the domain value. Especially the content and the variety of backlinks that link to the domain determine the popularity of the net address. One other thing to contemplate is the trustworthiness of the net projects that were published under the domain in the middle of time. From a technical, search engine optimization perspective, that is relevant.


Regardless that web sites published under the domain play a task in search engine optimization evaluation, the domain value, as already mentioned, is not similar to the worth of those web sites. In other words, you simply buy or sell the address, unless other conditions have been agreed upon.

Along with search engine optimization, you must not underestimate the importance and role of the domain’s keyword potential: If the net address incorporates terms that rating highly on Google search results or that of other search engines like google, achieving a high search volume, then this will significantly show you how to out during domain negotiations. Nevertheless, if the address is simply too direct and obvious with the usage of keyword phrases, as is the case with the address, this tends to have negative consequences for a way search engines like google rate it, which diminishes the worth of the domain. As early as 2012, Google adjusted its own algorithm to penalize these sorts of domains, which were often related to spam or low-value content.

Business potential

Is it possible to earn money with an internet address? And if that’s the case, by which industry? To find out the domain value, you furthermore mght have to know the best way to assess the business potential of the address. Domains in Web-related industries are particularly popular, which is why their value is significantly higher than those of addresses in area of interest industries. On the one hand, it’s because firms in booming industries naturally need to impress with an appropriate, strong domain. However, it’s especially worthwhile to put ads on web addresses that promise business potential, which in turn makes the domain interesting to partners.

If the domain has already been used for web projects prior to now, this will provide a superb basis for evaluating its profitability: Visitor numbers, impressions, clicks, ads used, subscribers to paid content, and various other aspects can point as to whether the domain is suitable for selling products or services. On this case, nevertheless, it’s also vital to incorporate the role of the web sites or online stores hosted under the domain.


Various top-level domains have blackout periods inside which corresponding web addresses may not change owners. Our article explains which domains have blackout periods.


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