Global Social Media Campaign Results 2022


We’re proud to announce that 2022 has been extremely successful for our clients, with the labor and dedication of Universum’s Activation teams globally. We have now run client campaigns in 126 countries, spanning a mess of predominant fields of study, and have reached nearly 50 million individuals whose lives we’ve enriched with amazing opportunities.

In 2022, our social media efforts globally (on Meta, LinkedIn, and TikTok alone) achieved greater than 208 million impressions, and reached almost 50 million talent who clicked 2.8 million times. This was done while keeping our click-through rate above benchmark by an element of two.8.

On Meta platforms alone, averaged across all regions, we’ve reached 132% more talent in 2022 in comparison with 2021. Thanks to our valued clients who’ve trusted us with their campaigns, and for making 2022 one to recollect! We’re excited to tackle recent tasks with you and proceed the momentum into 2023.

We’ve asked our colleagues world wide what they considered this success and that is what they’d to share:

“I’m exceptionally happy with our global Activation teams and the digital marketing specialists who’ve blazed through 2022 by providing great content to our clients, A/B tested fastidiously, optimised continually, and made budget-conscious and goal-driven decisions to get the most effective out of our clients’ Employer Branding campaigns on social media. Let’s see what 2023 has in store for us now that we’re really ramping up on our Smart Recruitment Marketing efforts – I can’t wait to seek out out!” – Kerstin Tschernigg, Head of Delivery APAC

“These numbers showcase that Universum has excellent expertise in reaching almost any talent. Big applause to all digital specialists and communication strategists for delivering these awesome results. More importantly, we should not just reaching any variety of talent, but our method allows us to get the best talent! So, excited what 2023 has in store for us!” – Tobias Loder-Neuhold, Head of Delivery EMEA

“2022 was in some ways a difficult 12 months for Social Media campaigns. Changes in Meta policies and other market updates forced us to not only be in control with market trends but slightly one step ahead. And once we now have closed 2022, the outcomes speak for themselves. Our methods and labor when executing Employer Branding campaigns on Social Media is very efficient and that along with the incontrovertible fact that we’re increasing our capabilities for creative content creation makes me confident that 2023 shall be one other record-breaking 12 months for our clients” – Per Karlsson, Head of Delivery Nordics, UK & I

“We should always at all times do not forget that each ‘click-through’ is an individual. Our creativity and campaigns have the ability to attach exceptional individuals with exceptional employers. All of our crazy little copy, design and targeting decisions ultimately can assist people achieve their goals. That gets me excited for the work we’ve done in addition to all of the progress sure to make in 2023!” – Sean O’Grady, Head of Delivery Americas

While we’re extremely happy with the accomplishments made in 2022, we’re able to tackle the brand new 12 months head on and assist you in all of your Employer Branding goals. Contact us today and discover more about how we are able to ensure that you might be reaching the best talent in your company!


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