Crack the Code: The Ultimate Step-by-Step Algorithm to Test if Your Invented Name is a Perfect Fit for Your Premium Business Brand:
In today’s highly competitive business world, having a strong and memorable brand is crucial for success. And one of the most important elements of a brand is its name. However, coming up with a unique and catchy name that resonates with your audience can be challenging, especially if you are starting a new business or launching a new product. Invented names are becoming increasingly popular as they offer a fresh and distinct identity for a brand. But how can you be sure if an invented name is suitable for your business? In this article, we will walk you through a step-by-step algorithm to test and assess the suitability of an invented name as a premium business brand.
- Brainstorm a list of potential invented names that are creative, memorable, and distinctive. Research each potential name to ensure that it is not already in use by another company. Test each potential name for brandability. The name should be easy to say, easy to spell, and easy to remember. It should also be distinctive and not easily confused with other brands or company names.
- Check for Domain Availability: Once you’ve found an invented name that passes the above tests, the next step is to check the availability of the matching .com domain. Ideally, you want a brand name with a matching .com domain name that is easy to remember and spell. Use domain search tools like GoDaddy or Namecheap to check if the name is available as a .com domain name.
- Check for Spelling and Pronunciation: Make sure the invented name is easy to spell and pronounce. It’s essential to avoid using complicated spellings or pronunciations that might confuse customers or make it harder to find your brand online. If your name is based on intentional misspelling, make sure it is obvious, and occurs only once in the name. Avoid situations where mis-spelling is in a letter which occurs more than once in the name, or totally changes the pronunciation of the name.
- Consider the Radio Test: The radio test is a simple test that helps to determine if a brand name is easy to remember and pronounce. The test involves saying the name out loud several times and then imagining hearing it on the radio. If the name is easy to pronounce and remember, it will likely pass the radio test.
- Keep it Short: Shorter brand names are often more memorable and easier to recall than longer names. Aim for a brand name that is no more than two or three syllables, 10 characters or less if possible
- Check for Trademark Availability: Before you can begin testing an invented name for use as a business brand, it’s essential to ensure that the name is not already trademarked by another company. You can check the availability of a trademark for a name by visiting the US Patent and Trademark Office (USPTO) website. Use tools like the USPTO Trademark Electronic Search System (TESS) to search for similar or identical marks.
- Conduct a User Survey: Conduct a survey to test the brand name with a group of potential customers. Ask them if they find the name memorable and easy to recall, and whether it conveys the desired brand attributes.
- Consider Visual Identity: Think about the visual identity that will accompany the brand name. The visual identity should be easy to recognize and relate to the brand name.
- Check for Social Media Handles: Check if social media handles are available for the brand name on popular social media platforms such as Twitter, Facebook, and Instagram. Having consistent social media handles can help to build brand recognition and make it easier for customers to find you online. Although this step is not a requirement, it certainly helps.
- Consider International Appeal: Finally, consider whether the brand name has international appeal. It’s essential to avoid names that might have negative or inappropriate connotations in other cultures or languages.
By following these steps, you can ensure that your invented name is suitable to be used as a premium business brand.