Leveling Up Their Game: These 10 Companies Acquired a .com Domain to Boost Their Brand Recognition


  1. Slack – The team communication and collaboration platform purchased the domain Slack.com in 2013, which was previously owned by a small game development company. The price paid for the domain is undisclosed.
  2. DocuSign – The electronic signature software provider acquired the domain DocuSign.com in 2003 for an undisclosed amount.
  3. Grammarly – The digital writing assistant platform acquired the domain Grammarly.com in 2009 for an undisclosed amount.
  4. TransferWise – The international money transfer platform acquired the domain TransferWise.com in 2011 for an undisclosed amount.
  5. Shopify – The e-commerce platform acquired the domain Shopify.com in 2006 for an undisclosed amount.
  6. Duolingo – The language-learning app acquired the domain Duolingo.com in 2011 for an undisclosed amount.
  7. Hims – The telehealth company that provides products for hair loss, erectile dysfunction, and skin care, acquired the domain Hims.com in 2016 for an undisclosed amount.
  8. Headspace – The meditation and mindfulness app acquired the domain Headspace.com in 2011 for an undisclosed amount.
  9. Asana – The work management platform acquired the domain Asana.com in 2009 for an undisclosed amount.
  10. Calendly – The scheduling and appointment booking software acquired the domain Calendly.com in 2012 for an undisclosed amount.

These companies recognized the importance of having a .com domain to match their brand name, which can help to establish trust and credibility with customers. While the prices paid for these domains are not always disclosed, it’s clear that many start-ups and established businesses alike are willing to invest in a premium domain to enhance their brand recognition and online presence.



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