Secure Your Future Success: The Prudent Managerial Practice of Acquiring a Matching .com Domain Early On.
The Importance of Acquiring a Matching .com Domain Early: Why it’s Crucial for Long-Term Business Success
Acquiring a matching .com domain early on in a company’s development can be a prudent and diligent managerial practice because it can save the company a significant amount of money and effort in the long run. When a company is first starting out, it may not have a strong brand identity, and its online presence may be limited. However, as the company grows and gains recognition, its brand identity becomes increasingly important, and having a matching .com domain becomes crucial for maintaining a strong online presence.
If a company waits too long to acquire a matching .com domain, it may find that the domain is no longer available, or that it has been acquired by a third party who is using it, or even worse by a competitor who takes advantage from the traffic generated by the .com domain. In some cases, the cost of acquiring a matching .com domain can be prohibitively expensive, and the company may be forced to settle for a less-than-ideal domain name or a different extension.
For example, in 2018, Tesla Motors changed its name to Tesla Inc. and acquired the domain name tesla.com from a computer programmer who had been using the domain for his personal website. The purchase price for the domain was not disclosed, but it is rumored to have been in the millions of dollars. Similarly, in 2014, the social media management company Hootsuite acquired the domain name hootsuite.com for $185,000, after using the subdomain hootsuiteapp.com for several years.
These examples illustrate how the cost of acquiring a matching .com domain can increase dramatically as a company grows and gains recognition. By acquiring a matching .com domain early on, a company can avoid the risk of losing out on the domain or having to pay a premium price for it later. Additionally, a matching .com domain can help to build brand recognition and trust, which can be invaluable for a company’s long-term success.