In keeping with a recent survey, 70% of shoppers depend on expert and insider advice. That is right — meaning most individuals trust bloggers greater than celebrities, journalists, or politicians.
But how do you get people to fall in love together with your blog in the primary place? (Other than remarkable content, after all.)
Well, just as your website homepage is just like the front door to your corporation, your blog’s design — very similar to a welcome mat — is the front door to your corporation blog.
In case you’re not attracting people visually, how will you get them to take the subsequent steps to truly read (and, hopefully, subscribe to) your content? When you’re done creating quality content, you continue to have the challenge of presenting it in a way that clearly dictates what your blog is about.
Images, text, and links should be shown off good — otherwise, readers might abandon your content, if it isn’t showcased in a way that is appealing, easy to follow, and generates more interest.
That is why we have compiled some examples of blog homepages to get you on the right track to designing the proper blog on your readers. Check ’em out, below.
Beautiful Blog Examples to Encourage You
- Help Scout
- Microsoft Stories
- Design Milk
- Webdesigner Depot
- Brit + Co
- Tesco Food Love Stories
- I Love Typography
- Black Travelbox
- Goodwill Industries International
Inspiring Examples of Beautiful Blog Homepage Design
1. Help Scout
Sometimes, one of the best blog designs are also the best. Help Scout, makers of customer support software, uses a singular but minimalist design on its blog that we love — it limits copy and visuals and embraces negative space.
What we particularly like about this blog is its use of featured images for all posts, including the “Most Recent Posts” section that highlights recent or particularly popular entries. These images catch the readers’ eye and signal what the post is about. And it really works — every part about this blog’s design says clean and readable.
Full disclosure: We have totally gushed over Microsoft’s microsites before. We will not help it — what higher strategy to revitalize an old-school brand than with a blog that boasts beautiful, interactive, and provoking branded content? Plus, the square images within the layout of those stories are harking back to the Microsoft logo. This helps it achieve precious brand consistency.
Microsoft Work & Life can be a major example of how a business blog generally is a major asset for an overall rebrand. In recent times, Microsoft has worked to humanize its brand, largely in response to a rivalry with Apple.
The “Work & Life” microsite has an easy tagline — “Learn the way we’re helping people stay connected, engaged and productive — at work, in school, at home and at play.” It is the softer side of Microsoft, so to talk.
Whenever you’re attempting to convey a certain brand message, you should utilize your blog to speak it — each aesthetically and content-wise.
A vital aspect of a well-designed blog is a consistent color scheme and elegance. In any case, 80% of consumers say that color boosts their recognition of a brand.
It’s interesting to see how color consistency can unify the more diversified elements of design. Pando, a blog that explores the startup cycle, incorporates a set palette of colours — orange, green, pale blue, lavender, and deep yellow — in several sections of its site. These colours appear within the background, highlight bars, and certain areas of text.
Nevertheless it also uses several different fonts — all of which manage to look seamless when tied together by a cohesive color scheme.
4. Design Milk
Design Milk, an internet contemporary design outlet, uses an easy layout to spotlight its posts. If the arrow beside “Read” at the highest left points down, you may scroll through featured images and teaser text for a wide range of articles. If the arrow beside “Read” points up, you see an ideal showcase of blog topics and highlighted posts.
That is an internal link strategy, which helps to encourage readers to remain on the location longer.
The social icons at the highest of every post are a nice addition to the general appear and feel of the location. They’re easy to identify and make it easy to share Design Milk’s content. (And to learn more about adding social buttons to your blog, take a look at this post.)
Fubiz, an art and design blog, is an example of a extremely sleek design that also includes some cool personalization.
The blog’s homepage makes it easy for readers to side-scroll through “The Highlights.” Below that’s the Creativity Finder, where visitors can select their persona — from “Art Lover” to “Freelance” — location, and the form of content they’re searching for. From there, readers can browse content specifically catered to them.
We will not help but love the pictures, too. Each featured image has a definite style. Through the use of the design to spotlight these powerful photographs, Fubiz is capable of visually attract visitors to its content.
For an analogous look, take a look at the CMS Hub theme collection on the Envato marketplace.
With a reputation like “Webdesigner Depot,” it’s no wonder that this design news site is visually appealing.
One thing that we particularly like is the responsive images on each individual post. The subtle motion of the image as readers scroll over a variety of articles helps catch visitors’ eyes.
And take a look at the effective use of the featured image to spotlight essentially the most recent article. This approach pulls the viewer immediately into the blog’s most up-to-date content.
What’s more, the colour scheme, background, and fonts are all consistent — which keeps this blog looking skilled, but still distinct from the essential blog templates you may be used to seeing.
I mean, just take a look at that header image — daring colours, recognizable gadgets, and contrasting text. It absolutely catches the reader’s eye — no pun intended.
Mashable breaks its content into three noticeable sections on the homepage:
- Latest posts get attention with a big featured image and three highlighted blocks.
- Posts for every section get attention with a featured image at the highest of two to 3 columns with a brief list of headlines underneath.
- Then “Trending” posts show as much as the correct, with daring text on top of a shadow box graphic.
This multi-pronged approach to displaying content may help readers determine which type of reports matters to them essentially the most. They will quickly choose from attention-grabbing top stories, the most popular posts, or stories on the subject they’re most eager about.
The “Related Stories” that end each post are also an incredible feature to attach readers to more of the content they’re searching for.
8. Brit + Co
Every part in regards to the Brit + Co homepage says clean, warm, and welcoming. It’s freed from clutter, making the content more digestible, and the layout is incredibly organized.
We dig the seasonality of the location, too — from avocado jack-o’-lanterns on the primary of October to dinner recipes for Valentine’s Day. Lovely, and replete with colourful, fun photos for instance each story’s content.
The subtle “This Week’s Stories” header also serves as a pleasant strategy to promote popular content, without being too in-your-face about it. Plus, with such great visuals, we took note of the nod to Pinterest. That icon is significant to incorporate when your blog incorporates a lot attractive imagery.
We love the colourful, consistent design of Tesco Food Love Stories, from British grocery chain Tesco.
Remember how we keep harping away at brand consistency? Take a look at the way in which this brand naturally incorporates the brand into its photography and featured video.
What Tesco has achieved is an incredible balance of simplicity and boldness. The layout is minimal, but not dull. Warm and welcoming shades underscore each content highlight and recipe, and the photos add dashes of colours throughout the location. It’s an incredible example of how the correct imagery can achieve an appealing “less-is-more” appearance, especially if that matches in together with your overall brand concept.
HubSpot’s blog finds a strategy to pack quite a lot of exciting content into the page while still being easy on the eyes. Notice that, above the fold, it features one blog post with a big image, title, and call-to-action to read more. The featured image is exclusive to the brand with an appealing combination of photography and graphics to attract the attention.
To the correct, there’s a listing of top posts to have interaction readers with the wide range of content on the blog. This makes it easy for readers to attach with HubSpot or learn more.
Plus, there’s that consistency again. As you retain scrolling down the page, each section is visually consistent irrespective of what topic, podcast, video, or blog post you are searching for. Using this strategy can enable you construct brand trust.
In case you’re into design, you understand the ability of fonts. The appropriate font could make words sing on an internet page, while the fallacious selection generally is a hard-to-read mess. So, a blog that features a whole bunch of fonts has to get creative with blog design.
I Love Typography gets the balance good with a clean and straightforward design. Three vertical columns separate blog themes and top posts from essentially the most recent additions to the blog. Meanwhile, it dedicates the correct side column to highlighted blog features. This section features fun clickable graphics (like that sweet cassette tape) that balance the brilliant colours and shapes that dominate the posts on the left-hand side of the blog.
In case you’re making a blog for the primary time, this is a brilliant approach to borrow from. You can even take a look at the following pointers on starting a successful blog.
The photography blog, 500px, leads with one featured article and an enormous, daring, high-definition photo to attract the reader in. That makes it pretty clear what the blog is about — it boasts precious content on photography with gripping photography.
Plus, how cool is it that the social links are right there, obviously displayed above the fold? They keep readers engaged with the content and make it easy to share the photography. Plus content with images gets greater than double the engagement on Facebook as posts without images do.
The more topics you’ve in your blog, the more chaotic the experience could be on your readers. That’s why we just like the refreshing simplicity of Wired’s blog design.
Depending on the scale of your screen there may very well be eight or more headlines above the fold alone, but this design continues to be easy to scan and dig in.
Every post features a featured image to attract you in. Then, striking font selections make it quick to grasp the category, writer, and headline for every post at a look.
In case your blog began easy and also you’re having a tough time making it work because it grows, this blog is great inspiration for a redesign. You can even use this workbook for redesigning your blog website.
Golde is one other blog that uses images for nice communication. Using the brand name as a place to begin for its blog “The Golden Hour,” Golde makes a featured image the main focus of every blog post.
Then, the gorgeous photography uses yellow and green tones in each photograph. This creates a consistent, warm, and appealing feel to attract you into each blog post.
When you click on a post, this blog makes perfect use of the space below the text to spotlight products, recipes, and other useful resources.
Ads are a useful way for a lot of blogs to generate income. Many small businesses offer a blog to spotlight their services. At the identical time, other standalone blogs can struggle to balance design with the necessity to monetize their content.
Recode features the most recent tech news using an asymmetrical grid structure. Daring thumbnail images paired with headline text align with larger images with overlaid text in all caps.
This number of approaches to image and text make it easy for viewers to scan and select the post they need to read. The layout includes some animation too and this adds excitement to the blog layout.
Besides being an incredible user experience, this design lets the blog weave in ads that aren’t distracting to the eyes. At the identical time, in addition they don’t mix in with the organic content, letting Recode create an authentic experience for its readers.
This blog is an incredible reminder that blog designs haven’t got to get super fancy.
Notice the daring title at the highest and center of the page. Then the featured illustration at the highest uses a brilliant background and straightforward white-on-black text. That daring brand presence stays constant throughout the corporate’s blog.
The clean fonts, for instance, match the brand and stay according to the brand’s clear, informative voice. And the grid structure and headers for every section make it easy to grasp what you’ll find on the blog.
We also just like the easily-navigable archive links at the highest and the way easy it’s to see the blog archive with minimal scrolling.
Many blogs want to point out readers somewhat little bit of every part they provide. But depth could be just as enticing to readers as breadth. In case you want your visitors to dive into what your blog writers should say, this blog design gives them a simple selection — just start reading.
With an prolonged teaser within the header, the main focus above-the-fold for the Crayon blog is the most recent blog post. As a reader scrolls down, they’ll discover a grid with more content from the blog.
We also just like the color coding by topic, which makes it easy to locate blogs of interest at a look. You may see more text-forward blog design examples here.
18. Black Travelbox
To clear up any confusion, Black Travelbox doesn’t make suitcases. It makes personal care products for travel. But the corporate has done an incredible job of connecting its portable balms, conditioners, and more with the enjoyment of travel.
Plus, the oldsters at this company’s “Travel and Slay” blog know a thing or two about brand consistency across channels. The blog has an easy color scheme and matching fonts help to create a unified user experience from the shop to general content. At the identical time, it throws in daring, colourful images to catch readers’ attention.
Visit the web site and have a scroll — we predict it’s pretty cool how the pictures vary, but each blog entry highlights a unique “travel crush.” Then, it packs each post with brilliant photographs, smart interviews, and joyful stories.
Pixelgrade is a design studio that creates stunning WordPress themes for creative people and small businesses. Their blog page does an incredible job of highlighting one among their most up-to-date or popular blog posts, alongside a transparent call-to-action and a brief excerpt.
What I like best is that the design of the page is 100% according to their brand. In case you just like the design of their blog, likelihood is you will also need to try one among their smart and beautifully-designed WordPress themes.
For more WordPress blog design ideas, take a look at this post about WordPress themes for bloggers.
We form of like dogs here at HubSpot. So when a blog dedicated to life as a dog owner got here across our radar, it got our attention.
BarkPost, the blog of canine subscription box company BarkBox, is an incredible example of design for a lot of reasons. First, take a look at the massive fun font in every header — it’s quick and simple to read, even from a mobile device.
Lovely images make the posts for every topic noticeable, too — and, after all, all within the brand-matching, trustworthy blue.
We also like that BarkPost draws attention to its sister firms. Whether you are eager about doggie dental care or one of the best food on your pup, this fun blog design makes it easy for dog parents and lovers alike to search out the most recent news and resources.
Who says nonprofit organizations cannot blog? Nay, they need to. Take a look at this ultimate nonprofit marketing guide to make yours great.
In this instance, Goodwill’s clean, colourful navigation (again — the trustworthy blue) draws the reader to the essential elements of this blog.
The posts are also neatly positioned and simply accessible to readers. And, visitors can pick the form of information that matters to them essentially the most by selecting a subject from the straightforward buttons within the graphic above the fold.
Finally, we love the emphasis on personal stories on the Goodwill blog. This design has long-form teasers that lead readers into this organization’s programs. This approach makes it easy to learn why so many individuals selected to support Goodwill.
Keeping the nonprofit blogging train going is Springly, which makes excellent use of an easy grid format by highlighting the best resources of most nonprofits — dedicated people.
This blog has a simplistic design with concise text and a transparent color palette for nonprofits searching for useful resources.
Each article card features the primary name and movie of the writer, shining the highlight on its contributors. It also shows how long it should take to read the post.
Placing time and folks on the forefront aligns with what most nonprofits concentrate on. This approach makes the blog more precious to those that are probably to contribute and use it.
Still searching for more inspiration and concepts? Click here to examine out over 70 more examples of website blogs, homepages, and landing page designs.
Use These Blog Design Examples to Construct Your Best Blog
Creating a wonderful blog is not just about looks. In case you want your readers to actually fall in love, the design of your blog should match the needs and expectations of your users. What’s most significant to them? And what does your blog offer that nobody else can?
Don’t just skim through these inspiring blog designs. Use them as a springboard to assume how your blog can each connect together with your audience and improve your blog design. Then, watch your readership grow.
Editor’s note: This post was originally published in 2013 and has been updated for comprehensiveness.