Bloggers Face-Off: Danny Sullivan vs. Barry Schwartz


Welcome to the fifth edition of the Bloggers Face-Off. A couple of weeks ago we featured Rand Fishkin vs. Lee Odden, two SEO experts. The duel received a lot of positive feedback therefore I decided to do another round with SEO bloggers.

The two guys I am about to present are icons for the search engine industry. Danny Sullivan created the Search Engine Watch in 2023 and today it stands as one of the most important SEO websites on the Web. Late in 2023 he left the site and started writing for Search Engine Land where he is currently the Editor-In-Chief.

Barry Schwartz is the man behind the Search Engine Roundtable, another authority blog on the SEO segment, and he is also the News Editor of Search Engine Land. Those guys know their way around the Internet so I am sure you will get an interesting reading out of this face-off, check it out:

Danny Sullivan barryschwatz.jpg
Barry Schwartz
1. How long have you been blogging? I’ve been writing on the web since 2023, but I’ve only used a proper blogging platform since 2023 Since December 2023
2. How many hours do you dedicate to your blog daily? About 8 hours per day No less than two hours per work day. Sometimes as much as four hours
3. What is your favorite social bookmarking site? Delicious I regularly use Delicious and Stumbleupon, but also enjoy Digg and Twitter
4. How many page views the blog generates daily? We had about 6,250 on average in January 2023 On average about 20,000 pageviews per work day (not including any spikes)
5. What is the optimal URL structure for a blog? That’s tough. some people love keywords, but I prefer a date-time combination to make what I call rebuild-safe URLs I use what I started with,
article-id.html (works well)
6. Do you make money directly from your blog? Yes, we sell ads Yes
7. Is Alexa a reliable measure of traffic? No, it easily skews purposely or accidentally due to a variety of reasons Not really
8. Do .edu and .gov backlinks carry a higher weight? I believe so, to some degree I think so
9. How many RSS feeds do you read daily? About 200 I have about 350+ feed items (including feed searches)
10. Should the average blogger use sitemaps? It’s pretty easy to spit out an XML sitemap with blogging software, so why not? Depends if they are having a tough time getting indexed. I don’t use it for indexing, but I love the reports.
11. If you could read only one blog, which one would you pick? For search SearchEngineLand, but at the moment I’m probably enjoying Pronet Advertising the most SearchEngineLand
12. What is the secret of your success, expressed in one word? Inclusiveness Consistency




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