Honest and Ethical Ideas for Earth Day Social Media Posts


Are you doing sustainability and green marketing posts on social media? Are you doing it in an authentic, ethical, and on-brand way? With Earth Day coming up in April, now’s the time to start out planning any Earth Day social media posts and messaging to make sure you’re not perceived as greenwashing. 

In this text, we’ll discuss find out how to do Earth Day posts for 2023, whether you frequently engage in green marketing or it’s the one time of yr you dabble in it.

Do you have to be posting about Earth Day?

Earth Day (April 22) reminds us of our individual and company commitments to sustainability and green initiatives. Nonetheless, businesses must be cautious that they’re not seen as greenwashing after they only post about green topics around Earth Day or when it seems to suit them.

It’s possible you’ll be asking, “Should I post for Earth Day?”

  • Do you frequently post green marketing? In that case, YES! Earth Day is a day when the entire world is in alignment with the environment, so talking about sustainability around Earth Day is on-brand for your small business. Once you post using Earth Day and sustainability hashtags, it might even be a possibility to extend your exposure to others in search of eco-conscious corporations.
  • Are you latest to green marketing? In that case, YES! We encourage you to make some Earth Day posts on social media with some thought and strategy behind your content. Businesses that don’t have environmental or green marketing on the forefront of the year-round marketing will be seen as benefiting from Earth Day to offer lip service. 

Whether you’re experienced or relatively latest to green marketing, there are best practices to make sure your content is conveyed authentically. 

Suggestions for posting ethical Earth Day content

Listed below are our top five suggestions for posting Earth Day content and minimizing your possibilities of greenwashing accusations by your customers or competitors:

  1. Keep it easy: No need to put in writing an earth-shattering environmental manifesto. 
  2. Back up your claims: Show exactly how your small business cares in regards to the environment with pictures of your initiative(reminiscent of recycling programs, team tree planting days, and giving back). 
  3. Keep it on brand: Infuse your brand voice and messaging into your posts, so it doesn’t look generic. 
  4. Collaborate with one other brand: Collaborate on Earth Day content with one other business or brand that shares your green values. Or promote other corporations, suppliers or customers doing good things for the planet. 
  5. Do an on-brand contest: If your organization offers eco-friendly products, you may run a contest for earth day. Avoid gifting away or discounting your products in the event that they’re not eco-friendly.

10 Examples of cool Earth Day social and marketing content 

Need some inspiration to your organisation’s Earth Day campaigns or social media marketing? Listed below are some ideas from Vancouver-based and international brands. 


Supplier of sustainable and ethically sourced promotional products

Fairware is a Vancouver-based supplier of sustainable and ethically sourced promotional products, in order that they have already got a year-round green marketing focus. For Earth Day 2022, they did a series of educational-based posts on Instagram over #EarthMonth. 


FoodStash Foundation

Non-profit organization reducing food waste in Vancouver

This Vancouver-based organization posted a video from a recent volunteer appreciation event for his or her eco-conscious partners.


Hippie Snacks

Creating delicious and healthy snacks

Hippie snacks used Earth Day 2022 as a possibility to coach their followers about B Corp status and the way they’re living as much as that commitment day-after-day. 


Reclaim Wellness

Self care and wellness hub of products and events in Africa

Along with offering an Earth Day discount on their eco-friendly products, they provided followers with an inventory of seven ways people can contribute positively to their eco-system.


Barak Obama

Former President of america

Back in 2019, the then President of america posted a series of Earth Day Tweets commending the work of climate activists, including Greta Thunberg:


Eco-friendly clothing manufacturer

Patagonia promotes and supports environmental initiatives year-round. In 2020, Patagonia founder Yvon Chouinard penned an insightful letter for Earth Day, which the corporate shared on their social media: 



The National Aeronautics and Space Administration

In 2020, NASA Science released a set of on-brand posters that mix art, nature, and science (a really on-brand campaign for the brand).


Technology company

In recent times the Apple technology company has been vocal about its green initiatives. For Earth Day 2021, they pledged to make every product carbon neutral by 2030, something we’ve seen them making significant strides towards within the years since.  (In actual fact, it’s a goal Out-Smarts has committed to as well). 

National Geographic

Global non-profit committed to exploring our world

In 2021, they created a social media engagement post encouraging people to share the place on our planet that inspires you most. 

Ben and Jerry’s

Icecream company

As a long-time outspoken supporter of the BIPOC community, Ben and Jerry’s took Earth Day 2021 to bring awareness to systems of injustice that concentrate on black and brown people. They included a link to learn more about taking motion. 

More earth day post ideas

If you happen to’re in search of ideas to discuss or add to your Earth Day 2023 marketing campaigns, try these ideas:

  • Promote a case study
  • Offer a reduction (if it’s on brand and an eco-friendly services or products). 
  • Promote an environmental cause you care about
  • Remind followers of your social and environmental pledges
  • Raise money for an environmental cause. 

Earth day remains to be just a few months away, but your Earth Day campaign planning starts now. Out-Smarts can show you how to brainstorm, deliver, and monitor an Earth Day campaign that’s on-brand and real. We also can act as a sounding board to your ideas and show you how to 

develop a year-round green digital marketing strategy. 

Book a 1:1 consultation today to learn more about how Out-Smarts can show you how to communicate your environmental and ethical values to the world for Earth Day 2023 and day-after-day!


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