What does Modularity Bring to The Content Planning Process?


Creating the fitting content is probably the most difficult task for each organization across any industry vertical. That is on account of a scarcity of proper resources, growing competition, shifting trends, fighting an appropriate methodology, and meanwhile maintaining quality. Here comes the necessity for modular content. To know more, keep reading!

What’s Content Modularity?

Content modularization creates small blocks of content or “modules” that will probably be pre-approved, stored, and reused across multiple channels. The modular approach to content marketing is suitable for brands using omnichannel marketing strategies. Each module can change into an element of a complete and even function independently.

There are different content types that marketers can use. Allow us to study just a few outstanding ones.

  • Content block: It’s the smallest reusable individual content item, like text snippet, disclaimer, etc.
  • Content set: These are combined assets used together in distribution channels, and content creators can deconstruct them into smaller blocks and reuse them in other content.
  • Content experience: The ultimate group of assets presented to the client includes relevant content sets with the presentation layer styling.

Each modular content block has all the pieces needed to inform you a whole story, like product claims, references, graphics, and logos. The power to assemble modular content blocks in several combos might be in comparison with Lego bricks, where just a few modules provide limitless revolutionary possibilities.

What’s Modular Content Marketing?

Modular content marketing uses modular content blocks uniquely combined right into a creative content model for every marketing channel. It is principally utilized by FMCG, Pharma, and retail sectors, where people demand more personalized content recurrently. As an illustration, a one who is affected by type 1 diabetes can’t be satisfied with the content that talks about weight loss program for type 2 diabetes.

The modular content ecosystem is a central repository of a brand’s assets, special claims, references, etc. Combining these modules with the approved tactical templates allows marketers to create additional content in just a few minutes somewhat than working for every week.

Allow us to assume a content modularity example: You might be writing content on Healthy Meals: What Can I Eat To Fight With Diabetes? You possibly can break down the content into 4 modules: breakfast, lunch, dinner, and dessert.

Each modular content block is a stand-alone piece of content, and together they form a bigger content. Again, you should utilize the blocks in constructing relevant topics like 5 Healthy Diabetic desserts, 3 Healthy Breakfast Ideas That Are Free From Additive Sugars, etc. These can further be rearranged and reused to make newer content.

To create an efficient modular content strategy, follow the below-mentioned steps:

  • write down the content following search engine marketing best practices (keywords, readability, factual information). Only write as much as 170 words per module and ensure it could possibly be used across any platform.
  • every content module should answer a particular query and may engage the audience’s attention.
  • each content module should function as a standalone piece yet give you the option to convey a whole message.

Modular content on mobile device

How Modularity Impacts and Scales Content Operations?

Content modeling and scaling content have been difficult for brands on account of increased needs for personalization, localization, and omnichannel requirements. Thus we are able to adopt a modular content approach for the next advantages.

  • Personalized Content: A UX modular content ensures customized content modeling to enhance user experience. Thus, generating leads and driving quality traffic to your website from different platforms.
  • Speedy content creation: Teams can create more content in less time and spend the remaining time developing high-value reusable content.
  • Easy content modification: It keeps you away from the long linear content operation approach and as an alternative finds out what’s and isn’t working within the content and changes them when needed.
  • Less approval time: When you’ve got a modular content block, you don’t need to begin doing all the pieces from scratch as they’re pre-approved after checking the brand and industry-specific regulations.

The advantages of a modular approach to content marketing help brands and marketers meet the increased demand for more content from consumers without compromising quality.

Adopting modular content is one of the best technique to address the ever-increasing pressure for content creators to create and publish more content quickly, recurrently, and inside short periods. We make sure you deliver high-quality personalized content and higher automation to omnichannel marketing campaigns. To know more, ask us today!


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