With over a billion monthly lively users and three billion downloads, TikTok surpassed other social media platforms equivalent to Twitter, Snapchat and Pinterest previously couple of years.
With its increasing popularity (especially amongst Gen Z and millennials) and its global reach- the app is offered in over 150 countries and may be accessed in over 75 languages, TikTok has slowly turn out to be a totally developed marketplace for top brands.
Below are a few of one of the best examples of how brands approach TikTok promoting with the utmost creativity – a key element in engaging Generation Z and Millennials.
1. GYMSHARK’s TikTok strategy
@isabellaakalley1.0
Gymshark is a number one UK Fitness brand, a pioneer in adopting the influencer marketing model, which skyrocketed the brand’s popularity on social platforms, especially on TikTok.
They appeared to have understood the importance of constructing content strategy and promoting on TikTok- they did it, especially by adapting viral videos, hashtags and challenges to their style- all this resulted in over 3.5 million followers. One other essential a part of their promoting strategy is the relatable content: day-to-day moments from fitness journeys, equivalent to struggling to maintain up with friends on the gym or unintentionally using gym equipment incorrectly.
2. NBA excels on TikTok
@nba The celebs showed up and showed out at #TheCrawsOver on Saturday! 🤩 #nba #basketball
NBA joined the TikTok community in 2016 and so they are followed by 15.6 million users.
Aside from being early adopters of TikTok, showing others How to Advertise on TikTok, the NBA’s success on the platform is as a result of their light-hearted, relatable and funny content, like behind-the-scene videos, or the #hoopsathome challenge.
3. CHIPOTLE’s Strategy on TikTok
@daviddobrik #ChipotleLidFlip @chipotle #ad
After TikTok launched its ads platform, this popular Mexican food chain successfully used its first branded hashtag challenge- the #ChipotleLidFlip- created by a Chipotle worker.
Chipotle currently has several 1.7 M followers and by promoting on TikTok with the hashtag #Boorito, the chain received over 4.2B views.
4. E.l.f Cosmetics
@elfyeah Y’all higher lather up 🧼 Keep your eyes, lips, face secure! 👀👄🤩 #eyeslipsface #elfyeah @illwayno @hollafyesixwun
Beauty and fashion brands are one of the successful ones on TikTok, as a result of the visual impact and quick transformation videos.
The inexpensive makeup brand E.l.f cosmetics has made a big impact with its many successful hashtag challenges.
The Eyes Lips Face original song formed the backing track of influencers’ transformation tutorials and the #EyesLipsFace challenge became viral with over 4.5 million users generating videos under the hashtag.
5. NETFLIX’s TikTok Approach
@netflix #strangerthings but dustin is british for some reason
Netflix’s promoting strategy mainly consists of partnering up with influencers or initiating fun series including #whoworeitbest while promoting one in all their successful shows, like “Selling Sunset ”.
“Guess the Netflix show” is one other popular challenge which contributed to increasing engagement and got the streaming platform a whopping 22.5 million followers.
The above examples display how promoting on Tiktok may be an awesome tool for getting in sync with Gen Z or millennials and this may be done through beneficial, and relatable content.
