Gaining more followers on Instagram is vital to successfully scaling your marketing efforts on the platform. But how do you increase followers on Instagram, especially if you’ve fewer than a thousand?
It’s no secret that opportunities are continuing to grow on Instagram for Business. Roughly 90% of Instagram’s 1 billion lively monthly users follow a business account on the platform, and there are greater than 200 million business accounts.
But here’s the deal: Unless you are famous, it’s really hard to amass an enormous following on Instagram without some labor. It’s especially difficult if you happen to’re a small business using Instagram marketing to realize more clients. How do you even start?
Luckily, you possibly can do just a few things straight away to gather not less than 1,000 quality followers to your personal or skilled Instagram account. It’s all about knowing where to speculate your effort and time. On this post, we’ll discuss just a few strategies to assist you to gain those followers, from making a follow-worthy Instagram profile to using contests and staying true to your brand.
How one can Get More Followers on Instagram
- Use a social media content calendar to plan your Instagram posts ahead of time.
- Use a social media management tool to schedule your posts upfront.
- Download an Instagram for Business kit with templates and how-tos.
- Make your account right into a business profile.
- Customize your Instagram for Business profile.
- Designate an experienced content creator.
- Follow photography and editing best practices.
- Adhere to an everyday posting schedule.
- Allow outside contributors to curate your content.
- Use a consistent, platform-specific brand voice.
- Write engaging, shareable captions.
- Optimize posts with relevant hashtags.
- Lean into trending content formats.
- Post content your followers need to see.
- Promote your Instagram.
- Engage with users through follows, likes, and comments.
- Cross-promote with influencers and types with similar audiences.
- Run Instagram contests to encourage engagement.
- Explore Instagram Stories’ interactive features.
- Use the Instagram Live feature.
- Share your profile link in your website and social media channels.
- Post user-generated content.
- Diversify your audience to resonate with several types of users.
- Apply for a verification badge.
- Create your personal filters and badges.
- Tag relevant users.
- Post content that is meant to be re-shared.
- Get on the Instagram Explore page.
- Share educational content with Instagram slides.
- Host an Instagram account takeover.
Before you consider optimizing your Instagram profile, it’s essential to assemble the tools and resources it’s good to hit the bottom running.
To get more followers on Instagram, you’ll must post consistently over time while using best practices. In case you’re latest to Instagram marketing, this could be difficult. For that reason, we’ll first cover some general tools to assist you to level up, then go into actionable suggestions when you’ve arrange and optimized your account.
Even if you happen to’ve never tried your hand at Instagram marketing, and even if you happen to don’t have a team of content creators, you possibly can grow your Instagram account with the best tools. With that said, let’s jump right in.
1. Use a social media content calendar to plan your Instagram posts ahead of time.
Many of the work of accelerating your Instagram followers happens before you open the app. For one, you will need to plan to publish latest Instagram posts consistently, and despite the fact that it’s tempting to post when inspiration strikes, it’s essential to search out a rhythm that helps you capitalize on trends. Not to say it should also assist you to nurture a community that can expect specific posts from you at a selected time.
Consistently planning, writing, and publishing Instagram posts would require an exceptional level of organization. For that reason, we recommend using a social media content calendar to plan your posting schedule ahead of time.
Listed below are some resources you need to use to jumpstart your Instagram content creation process:
2. Use a social media management tool to schedule your posts upfront.
A social media management tool will assist you to post consistently without the additional work of logging into Instagram every time. In case you’re serious about increasing your Instagram following while minimizing work, then you must schedule your posts using a tool after which let the software do the remaining.
Instagram has a wide selection of post types, from the standard square photos to Stories to the more moderen Reels. This wide selection gives us a whole lot of options for growing our followers, but could be daunting or overwhelming with out a tool to assist. You possibly can all the time post manually, but scheduling your posts upfront can assist you to leverage these content formats more effectively.
Listed below are more articles to assist you to select the best tool and learn the way to schedule Instagram posts:
3. Download an Instagram for Business kit with templates and how-tos.
A series of templates and how-to guides are a necessary addition to your Instagram growth toolbox. HubSpot’s kit will will let you expedite content creation and stay on top of Instagram’s latest trends, including its recent shift from static photos to short videos.
Having this readily available is useful especially if you happen to’re latest to Instagram content creation, or don’t understand how and where to begin. At this point, it is best to also arm yourself with suggestions and tricks for Instagram. Listed below are just a few articles to assist you to out:
4. Make your account right into a business profile.
While you possibly can technically grow using just a private profile, we recommend turning your account into an Instagram business profile, or starting one anew. This gives you access to Instagram Insights, which is able to will let you understand how quickly your following is growing and the way well your strategy is working.
Even if you happen to only plan to grow to be an independent content creator, it is best to still consider operating your account as if it were a business.
To modify from a private to a business account, take the next steps:
- On the Instagram app, go to your profile.
- Tap the Menu hamburger button on the upper right-hand corner.
- Tap Settings on the pop-up.
- Tap Account.
- At the underside, tap Switch to skilled account.
You’ll then have the choice to change entirely to a business account or to remain as an expert account.
5. Customize your Instagram for Business profile.
Next, customize your Instagram profile to make it look good. Tell your potential followers who you might be, and provides them a reason to follow you.
How? Start by ensuring your username is recognizable and simply searchable – like your corporation name. In the instance below, The Journal Shop uses the username @thejournalshop.
If your corporation name is already taken, try keeping your corporation name as the primary a part of your username so that individuals trying to find your corporation usually tend to come across you. For instance, the Australian activewear line Lorna Jane uses the username @lornajaneactive.
Below are more Instagram profile optimization suggestions.
Step 1. Select a profile picture that is on-brand together with your other social networks, like your organization logo.
Step 2. Fill your bio with delightful, actionable, and knowledge about your brand. Information like this lets people know what you are about and provides them a reason to follow you. Include who you might be and what you do, and be sure you add a touch of personality.
Listed below are just a few examples for inspiration:
- @cheekbonebeauty: “Less waste. Ethical and secure ingredients.”
- @oreo: “Playful moments out of your favorite cookie.”
- @mrsbrittanyhennessy: “Helping Influencers transcend #sponcon and create sustainable businesses.”
- @CalifiaFarms: “Something different, something higher. Allow us to show you what plants can do.”
- @coragedolls: “Elevating, educating, & encouraging girls of color to be unstoppable with dolls that finally appear like her.”
Step 3. Add a link tree to your bio to make it easy for people to go straight from Instagram to your other platforms in the event that they need to. The space allotted for URLs is precious real estate. Whenever you receive 10,000 followers, you possibly can add links to your Instagram Stories.
Until then, your bio is the one place inside Instagram where you possibly can place clickable links, so use it correctly (ever heard the road “link in bio”?). We recommend using a shortened, customized Bitly link to make it more clickable.
Step 4. Enable notifications so you possibly can see when people share or comment in your photos. This’ll allow you to engage with them more quickly — identical to a whole lot of corporations do on Twitter. To enable notifications, go to “Options” after which “Push Notification Settings.” Select “From Everyone” for each category.
A word to the sensible: We do not recommend you link your Instagram account to Twitter and Facebook (or other social media platforms) for automatic posts. Because every platform caters to a distinct audience and requires several types of posts.
6. Designate an experienced content creator.
Similar to there must be one (possibly two) people managing your other social media accounts, there should only be one or two people managing your Instagram account.
If possible, select someone with experience on the platform who will “get” it — and make sure they stay updated on all latest features Instagram has to supply from Reels to Instagram Shopping.
That said, you may also learn the way to grow to be a content creator for Instagram by learning the way to grow to be a digital creator, downloading content creation templates, and pursuing an Instagram Marketing certification.
Alternatively, you possibly can hire freelance content creators from marketplaces reminiscent of:
As to what gets specifically posted: You’ll have a whole lot of freedom if you happen to’re an entrepreneur or solo skilled. In case you work for a big organization, you may find that a whole lot of people desire a say in what’s posted. That is when an organized social media request form or guidelines document turns out to be useful.
This document should inform people the way to request a post in your Instagram account, when to post it, what the worth of the post is, and why your organization should post it.
7. Follow photography and editing best practices.
On Instagram, post quality matters. Lots. Your Twitter followers might forgive just a few bad tweets, but a foul photo on Instagram is a giant no-no.
Fortunately, you haven’t got to take a photography course to be a superb Instagram poster — nor do you’ve to practice for weeks before you begin. But it is best to get acquainted with basic photography suggestions and photo editing apps.
Photography Best Practices
Since Instagram is a mobile app, likelihood is, some content you post to Instagram might be taken in your mobile device. That is expected.
In case your budget allows, consider investing in skilled photography to your Instagram photos, as that can elevate your profile. Otherwise, a smartphone and just a few editing apps will do.
- Deal with one subject at a time.
- Embrace negative space.
- Find interesting perspectives.
- Search for symmetry.
- Capture small details.
- Make your followers laugh.
Edit photos before you post.
Instagram has some basic editing capabilities, but oftentimes, they don’t seem to be adequate to make visuals really great.
Most of your photos should undergo not less than one or two photo editing apps in your cell phone before you open them on Instagram. Some options include:
Create an Instagram theme.
Moreover, consider making a cohesive Instagram theme across your feed, so anyone visiting your account for the primary time can get a way of your brand. The below example from the @the.plottery uses similar typography and purple colours all throughout.
8. Adhere to an everyday posting schedule.
Once you’ve got created and optimized your profile, have someone managing it, and have your creative assets ready, it is time to begin posting. We’ve already shared some resources to start, but it surely’s price going it yet again, because posting consistently is what is going to have the biggest impact in your follower count.
It’s a superb idea to have a solid variety of great posts up — possibly 15 or so — before you begin engaging people and dealing down this list. That way, when people visit your profile, they’ll see a full screen of photos and can know you may post great content commonly.
In case you haven’t already, download this social media content calendar template and plan out your posts. It is best to construct a backlog of content ready just a few days or perhaps weeks ahead of the publishing date.
It will ensure you usually have content during holidays, vacations, and even creative blocks.
Keep your goal persona in mind as you propose out your posting schedule, as that may drastically impact your posting timing and frequency — especially if you happen to’re targeting an audience in a distinct time zone. (Download this free template for creating buyer personas if you happen to haven’t got just a few already.)
Optimizing your schedule to your specific audience might take time and experimentation.
Experiment with these times and days to see what works together with your audience. It’s possible you’ll find that your goal users are most lively and engaged at different times.
9. Allow outside contributors to curate your content.
Even though it’s best to have just one or two people manning your account, one or two people cannot be in all places directly taking photos. What about that fun sushi night the engineers had last night? Or the event your head of sales spoke at earlier this week?
There’s a complete breadth of content you’ll be wanting to post to Instagram, and as a rule, one person won’t give you the chance to maintain track of all of it.
One solution? Create a system where you possibly can curate photos and content from members of your team.
There are just a few ways to do that. The primary option is to create a selected email address for workers to send their photos, short videos, memes, hyper-lapses, and so forth.
Encourage people so as to add a descriptive subject line so you possibly can easily sort through the content they’re sending. While this does not appear to be the smoothest option to curate photos, it’s actually the simplest for the people sending you photos — and the simpler you possibly can make it for them to send content, the more content you will get.
In case your team shares a Box or Dropbox account, you possibly can also create a shared folder where people can mechanically drop their photos and videos.
10. Use a consistent, platform-specific brand voice.
Photos and videos could be a very powerful a part of your Instagram posts, but captions, comments, and other text should never be an afterthought. In case you’re constructing a brand on Instagram or have multiple Instagram manager, consider developing a consistent voice that humanizes your brand.
This shows potential followers that you just are credible and relatable, relatively than formal or intimidating.
When developing a voice, it is best to keep the platform and your audience in mind.
For instance, many influencers and distinguished accounts on Instagram have a really casual voice and elegance but remain skilled and on-brand. Once you’ve your voice down, be certain it stays consistent and natural in your captions, comments, messages, and your bio.
11. Write engaging, shareable captions.
Captions are a necessary a part of your post — the icing on the cake if you happen to will. Consistently great captions can do wonders for humanizing your brand, winning over followers, and making your content more shareable — thereby supplying you with more exposure.
Listed below are just a few things you may see in a winning Instagram caption:
- Clever or witty comments
- Calls to motion
- Relevant emojis
Clever or Witty Comments
Some brands and influencers have used clever or witty captions, and even audience-appropriate jokes to further humanize themselves on Instagram.
“They’ve such a transparent brand voice, and also you laugh together with them. They’re in on the joke, identical to certainly one of your pals,” she says.
Netflix’s voice is casual, trendy, and humorous while still staying on brand.
Within the post above, the caption is funny, authentic, and relatable.
Calls to Motion
One other option to increase the shareability of your caption and have interaction your followers is to ask questions or have some form of call-to-action within the captions of your photos.
For instance, you may write, “Double-tap if you happen to find this funny,” or “share your story within the comments.”
In the instance below, we asked followers of the HubSpot Instagram account to drop a tip on measuring social media ROI:
Adding just just a few relevant emojis can add much more personality to your posts. It could also make them much more noticeable on an Instagram feed. Many content creators and types include witty text with relevant emojis to make the post pop. For example, @ugarteaurelia uses taco emojis to spotlight the subject of her post (tacos, in fact).
Together with the three items listed above, you may also want to incorporate hashtags.
12. Optimize posts with relevant hashtags.
On Instagram, a hashtag ties conversations from different users who would not already be connected right into a single stream. In case you use relevant Instagram hashtags, your posts will gain exposure to a wider audience and assist you to grow to be discoverable to potential customers.
The important thing to using hashtags effectively is to be selective and use them sparingly. Attempt to limit the variety of hashtags per caption to around three. Similarly, don’t use “like for like” hashtags, like #like4like or #like4likes.
It is a shortcut tactic that’ll only leave you with low-quality followers.
To seek out the hashtags your audience could be using, do a bit of research on relevant hashtags in your area of interest or industry. The best option to do that research is within the Instagram app itself, within the Explore tab (i.e., the magnifying glass icon).
Whenever you seek for one hashtag, it’ll show you a listing of related hashtags at the highest of your screen.
For instance, after I seek for #digitalmarketingstrategy on Instagram, it shows me relevant hashtags like #digitalmarketingexpert, #digitalmarketing, and so forth.
To assist relate to your followers on a private level, you may consider hopping on hashtag trends like #tbt (“Throwback Thursday”), #MotivationMonday, #TransformationTuesday, or other trending hashtags.
When you construct up a following, you possibly can try creating your personal hashtags — like your organization name or a slogan that applies to your content. That is an excellent option to construct up your brand on the platform and construct a more cohesive presence.
13. Lean into trending content formats.
With the arrival of TikTok on the social media scene, short-form videos have grow to be some of the effective content formats on social media.
In actual fact, in line with a HubSpot Blog survey, 85% of marketers who use short-form videos find them to be probably the most effective content format. And 95% of marketers who leverage short-form videos plan to extend their investment or proceed investing the identical amount in the next yr.
That is why it is important to lean into trending content formats. After TikTok, Instagram got here out with IG Reels, and this feature is an excellent option to post funny, relatable content.
When Instagram comes out with latest tools, like IG Reels, do not be afraid to make use of those features because they’ll assist you to gain Instagram followers.
14. Post content your followers need to see.
To achieve your first 1,000 followers on Instagram, it is important to know who your audience is. Once you’ve got created your Instagram account, it is best to be aware of which posts perform best.
Is it interactive content, behind-the-scenes stories, funny and relatable posts, or something else? When you’ve a general idea of what performs best, proceed to create that variety of content.
Moreover, Instagram has many tools and features you need to use: IG Reels, Instagram Stories, Instagram Live, Highlights, etc. Begin by posting several varieties of content formats and see which one does best. Then, provide you with a method and master that one tool. Doing so will assist you to create content your followers need to see and gain latest followers.
15. Promote your Instagram.
Just like the old adage a few tree falling in a forest, if you happen to start an Instagram account without promoting it, is the account even real yet? Well, yes. But, you will have fewer followers.
Among the best ways to realize followers is to advertise your Instagram account. Embed posts in your blogs, post in your other social media platforms, and share social links in your email newsletters. An excellent option to gain followers on one platform is to ask current followers on other platforms in the event that they need to follow you some other place as well.
Moreover, to advertise your Instagram, it is important to start with Instagram promotions and ads. It will assist you to reach a wider audience. I understand it might appear to be ads are only effective for selling certain products, but I’ve followed several business accounts due to a sponsored post I saw.
Listed below are just a few articles to get you began:
16. Engage with users through follows, likes, and comments.
Instagram may be very much a community, and one great option to become involved in that community is to search out individuals who post pictures that interest you, follow their accounts and interact with their content. It’s probably the most natural option to draw attention to your personal Instagram account.
This accomplishes two things: for one, once they get the notification that you’ve got followed them, there’s a superb likelihood they’ll try your profile. This goes back to the importance of getting great content in your account before you begin reaching out to others.
Secondly, it means you may be seeing their recent posts in your feed, so you possibly can Like and interact with them if you happen to decide to.
As you construct a following, have fun your followers by responding to and pinning their comments, and even reposting their posts for user-generated content.
17. Cross-promote with influencers and types with similar audiences.
When you construct rapport with the parents behind accounts with similar audiences to your personal, consider collaborating with them.
Partnering with Instagram influencers and types helps with discoverability, reach, and social proof.
For example, influencer @lavishlyjackie posted a sponsored video with Olive Ateliers. The vintage shopping brand then used the video of their collateral.
With this partnership, each accounts can expand their reach and gain latest followers. It is a win-win. Nevertheless, be sure you create content that seems natural and is smart to your brands and collective audience.
18. Run Instagram contests to encourage engagement.
One other great option to expand your reach while increasing engagement together with your photos is to run an Instagram contest or giveaway. As a part of your contest, you possibly can ask users to follow your account, like, and/or comment on the post to be eligible to win.
I mean, come on. Who doesn’t love winning free stuff?
You too can add a user-generated content (UGC) element to the competition, too, where people post a photograph of their very own and use a selected hashtag.
19. Explore Instagram Stories’ interactive features.
Instagram has all the time given brands the platform to share beautiful, curated photos to represent their corporations.
Nevertheless, with the introduction of ephemeral Instagram Stories, brands can even share on-the-fly, behind-the-scenes looks for twenty-four hours that is probably not as polished as a printed photo, but give your brand more personality on the platform.
Just have a look at how Snapchat exploded just a few years ago. Once platforms like Instagram and Facebook introduced similar features, it made those apps more invaluable and interesting within the eyes of users. Although Snapchat pioneered this feature, Instagram Stories now has over 500 million daily users.
Together with sharing video clips and static images through Instagram Stories, users can even use polls, event reminders, and the “Ask a Query,” tool to realize more engagement and learn more about their audiences.
Once a user is verified or has over 10,000 followers, they’ll even include a link to a webpage inside a story.
How Brands Can Use Instagram Stories
Instagram Stories disappear after 24 hours unless they’re marked as a “Story Highlight.”
Highlighted stories will show up at the highest of your profile between the photo feed and your bio.
Listed below are just a few other brands we recommend following to see what they’re sharing:
Dana Shultz (@minimalistbaker) publishes easy vegan and gluten-free recipes on her blog. Her Stories feature neat how-to videos of her making breakfast and testing out latest recipes in her kitchen. The behind-the-scenes aspect of her Stories provides a whole lot of human context for her blog’s brand, and everybody loves a superb how-to video.
Casper publishes quirky Instagram content to advertise their mattresses — without overtly doing so. The foremost theme of their content? Staying in is best than going out (because you possibly can stay in and lay on a comfortable Casper mattress, naturally).
They’ve even created a gallery for followers to make use of as backdrops for his or her Snapchat and Instagram stories to make it appear like they’re out at a celebration when in point of fact, they’re laying in bed.
One in all their latest Instagram Stories featured someone watching “The Sopranos” in bed, with the caption: “Who needs plans when you’ve five more seasons?”
This video supports Casper’s campaign to remain in bed with a really real have a look at what hundreds of thousands of individuals do once they’re hanging out at home.
Listed below are our suggestions for using Instagram Stories to your brand:
- Whether it’s funny, sad, or unique, be authentic. Your photo gallery is where content could be perfect and polished. Instagram Stories are for the raw, unscripted, and unretouched. Use Stories to share the opposite side of your brand that followers may not give you the chance to see elsewhere. Do you’ve a dog-friendly office? Is your team trying out the newest challenge? Start filming to showcase the more human side of your brand.
- Go behind the scenes. These are by far our favourite varieties of content for ephemeral video sharing. Show followers what goes into the planning of an event or the launching of a product, and make it fun. Your followers need to feel included and within the know. You may also use Stories to cultivate a brand loyalty program that only rewards individuals who try your content.
20. Use the Instagram Live feature.
Instagram also lets users record and share Live videos, one other content format that is proven to be hugely popular on other social networks. What’s unique about Live videos on Instagram? They disappear when users stop filming.
This authentic, bi-directional experience lets brands share unscripted, raw moments with their audience to include human elements right into a social media platform that is highly edited and polished in its traditional use.
Because the Live feature launched, Instagram has added much more features which will enable further engagement or interactions from viewers, reminiscent of:
- Request feature to go live with the live account
- Pinned comment
- Q&A box
- As much as 4 accounts on Live at a time
Live video is a growing trend across quite a lot of social media platforms, so if something interesting is going on, start rolling. Whether it’s an event, a team party, or behind-the-scenes footage, your devoted followers need to see what you are as much as.
And if you must make it much more interesting, you possibly can collaborate with an influencer or one other brand to host a Live. With those that your audience is taken with, you possibly can promote this Live event, after which host it in your profile.
Promoting this sort of event will assist you to tap into another person’s audience while interacting and interesting together with your followers by answering their questions and talking to them in the course of the Live.
21. Share your profile link in your website and social media channels.
Have an internet site? Newsletter? YouTube channel? Be certain you include a link to your Instagram on each platform.
The primary place you’ll be wanting to be certain so as to add an Instagram badge is your website, specifically your footer and “About Us” page.
Here’s what the badge could appear like:
In case your brand has brick-and-mortar locations, put out a superb ol’ print call-to-action letting people know you’ve an Instagram account and inspiring them to follow you. You too can place them on your corporation cards. You may even offer a reduction code for doing so.
Also, be sure you promote your Instagram account in your other digital platforms. Likelihood is, the parents who already follow you on Facebook and Twitter will even follow you on Instagram without much prodding.
Let those followers know you are on Instagram and encourage them to follow you there.
In this instance, wine company The McBride Sisters encouraged their email subscribers to follow them on Instagram with a straightforward CTA: “Join the community.”
22. Post user-generated content.
Just like cross-promotion, brands can publish user-generated content to point out appreciation for existing customers and generate social proof at the identical time.
If I see an everyday person endorsing a product on Instagram, I’m more prone to consider they really just like the product.
The identical is true for many consumers. That is why sites like Yelp are so popular.
Ultimately, user-generated content could be a superb strategy when attempting to increase brand awareness and trust in your services or products.
Posting Scott using Bevel is a brilliant move.
Firstly, the product is designed with black men in mind. Having Scott, who is an element of the brand’s goal demographic, recommend the product serves because the social proof the brand wants.
Moreover, a part of Scott’s audience will likely fall inside Bevel’s target market. Simply put, the 2 brands have similar audiences and types that align well, which is why it’s a superb opportunity for Bevel to advertise Scott’s content.
23. Diversify your audience to resonate with several types of users.
As your followers grow, it could possibly be tricky to discover what content types will resonate with them. With this in mind, divide your audience into sub-groups and goal your content to varied demographics.
For example, if you’ve 200K followers, those followers probably come from different regions of the world, have different interests and hobbies, and sure have different careers. Fairly than post all-encompassing content that can satisfy all of your followers directly, conduct some analytics research to separate them into smaller sub-groups.
Take Starbucks as a superb example of this. Starbucks has hundreds of thousands of followers. There isn’t any way the worldwide coffee brand can post content to satisfy hundreds of thousands of individuals directly — and it doesn’t attempt to.
As a substitute, Starbucks commonly posts more exclusive content geared towards particular groups, reminiscent of this post they published showing a typical work day at a Starbucks location:
This post won’t appeal to the vast majority of Starbucks followers who don’t earn a living from home, but that is OK.
You do not all the time must post content to please everyone. As a substitute, display your organization’s ability to attach and have interaction with sub-groups and post what aligns together with your own brand’s values.
Making a work-friendly atmosphere is something that matters to Starbucks, so by posting about coffee shop work days, they’re doing more to display their values than they’re appealing to everyone. Which is form of the purpose, is not it?
24. Apply for a verification badge.
When an account on Instagram is verified, it has a blue dot, called a badge, next to the username. When one other user comes across this profile or finds the verified username in search, the blue dot confirms to them that the account is the business, individual, or brand that it’s claiming to be. Creator @angiethomas has one such badge.
While Instagram has a listing of eligibility requirements for the badge, the platform does allow users to use for one. You possibly can learn more about that process on Instagram’s Help Center.
25. Create your personal filters and badges.
When it is time to promote a latest product or feature, creating your personal filters, stickers, or badges can assist you to reach a latest audience. You possibly can learn the way to create your own filter or sticker to jazz up your Instagram Stories.
The perfect option to do that is to make use of these on highly shareable posts that followers will need to add to their very own Stories. This fashion, you may reach their audiences and your users will promote your page for you.
26. Tag relevant users.
One other option to gain more followers on Instagram is to tag relevant users in your posts. Your posts will then show up in that person’s tagged posts, and anyone who looks through there’ll find your page (and hopefully, follow).
Nevertheless, it is important that you just only tag people who find themselves within the photo, or relevant to the photo. For instance, repeatedly, influencers tag the clothing or makeup brands they wore in a photograph.
27. Post content that is meant to be re-shared.
Each post in your Instagram must have a purpose. It could possibly be to generate likes, comments, engagement, shares, etc. Nevertheless, you possibly can’t expect followers to re-share content only for the heck of it. There must be a reason.
For this reason, reverse engineer your Instagram posts. Think, “What variety of content would my audience re-share?” Then, create that content. It could possibly be a quote, a meme, an infographic, statistics, etc.
To achieve latest followers, it is best to post content that is meant to be re-shared, in order that when others do re-share it on their very own Instagram Stories and tag you, their audience will find you and follow you.
28. Get on the Instagram Explore page.
Getting on the Instagram Explore page is less complicated said than done. We get that. Nevertheless, creating posts which can be geared toward getting on the Explore page means you may be creating easily shareable and stylish content.
Take into consideration viral trends and create a video that your audience might engage with. Moreover, use hashtags and tag other users and types in those posts.
Instagram’s Explore Page algorithm also seems to grab content that has more engagement, especially if said engagement happens in the primary few hours of posting. In Instagram’s case, quality is best than quantity, and getting interaction from influential users (i.e. having the next follower count) is among the finest ways to do it.
29. Share educational content with Instagram carousels.
Just like creating content that is meant to be re-shared, you may also create educational content in the shape of Instagram carousel posts. Instagram carousels have grow to be a well-liked option to educate audiences on an idea or topic.
Take into consideration what you possibly can educate your audience on after which create a straightforward Instagram carousel post with an attractive title that entices users to click on the post.
With this sort of content, you possibly can share the post in your Stories, after which hopefully other users might be compelled by the content to share on their Stories as well.
30. Host an Instagram account takeover.
Whenever you’re collaborating with influencers and other brands, take into consideration hosting an Instagram account takeover. You possibly can have an influencer take over your Stories for the day, and promote this on their very own Stories.
Then, you will get their followers to follow together with the Stories and hopefully follow your account.
Moreover, you possibly can ask an influencer or brand if you happen to can take over their Stories, and interact with their audience as a option to promote your personal account.
Quality Over Quantity Still Matters
Ultimately, it is important to focus less on the variety of followers you’ve, and more on the standard of content you create. Your audience will grow naturally if you happen to put time and effort into creating engaging, informative, or inspirational content without worrying about “quick fixes” for boosts in followers.
You should play the long game on Instagram, and that starts with specializing in what you possibly can control: the standard of the content you produce, the messages you promote, and the brand you construct.
Editor’s note: This post was originally published in February 2016 and has been updated for comprehensiveness.