There’s no way around it — every business must drive results in grow.
Nevertheless, B2B lead generation is removed from a walk in the park.
You’re competing with other businesses, navigating misinformation, and playing trial and error with various tools. Not to say, you furthermore may is perhaps selling a product that’s costlier or requires a hire subscription fee than many B2C offerings.
Though a posh task, having the precise B2B lead generation tools can simplify and speed up the technique of lead generation.
On this post we’ll cover:
What’s B2B lead generation?
B2B (business-to-business) lead generation is the technique of attracting prospects which might be businesses and converting them into leads.
While a B2B lead is made when anyone shares name and get in touch with information that lets you discover and follow up with them, a top quality lead is one which signals their seriousness about product interest by providing other useful information and fascinating further with your small business. Qualified lead information varies and is harder to get. But, it generally includes name, occupation, and email address.
Ultimately, the goal of B2B lead generation is to create a consistent pipeline of qualified leads who’re prone to convert into customers.
Why You Need B2B Lead Generation Tools
Attempting to generate B2B leads without tools is like showing as much as a sword fight and not using a sword — you is not going to be equipped with the tools you might want to achieve your goal.
Since it is distinct from B2C lead generation, B2B lead generation requires a unique set of strategies. B2B lead generation tools are critical for any business wanting to get top quality leads from the precise places. These tools can automate processes which saves time, provide critical data to provide help to make higher decisions, and integrate with other tools like CRMs.
Best B2B Lead Generation Tools
Overview: HubSpot Marketing Hub is a set of tools that aim to assist marketers funnel leads through the attract, engage, and delight stages of the marketing flywheel.
For instance, you need to use Marketing Hub to create compelling content to draw your target market, capture leads via site, email, or social media; and nurture tools like automated workflows that may proceed to have interaction contacts via email and other kinds of messaging.
Features: HubSpot Marketing Hub has multiple features designed for lead generation, including a lead capture tool. It is usually equipped with forms, popup forms, live chat, and chatbot.
What we like: Lead generation tools like an email builder can be found so that you can use. HubSpot Marketing Hub also integrates with HubSpot CRM.
Pricing: Paid tiers run from $45 to $3,600 monthly depending on company size.
Overview: LeadPages lets you create custom landing pages for various, specific audiences. It also integrates with other software, funneling leads into your CRM.
Features: Construct web sites, landing pages, pop-ups, alert bars, and more.
What we like: You will have the power to pick from a whole bunch of templates — there’s a high level of customization.
Pricing: 14-day free trial, then$27/month for Standard (one website), $59/month for Pro Plan (three web sites), and $239/month for Advanced Plan (50 web sites)
Overview: Leadfeeder is a sales and marketing tool that identifies website visitors, even when the positioning visitors don’t fill out a form or contact you. The corporate boasts a database of static and dynamic IPs. Moreover, Leadfeeder shows contact information for workers at the corporate.
Features: Features include automatic lead scoring, fast lead generation with their tracker, personal email alerts, and CRM automation.
What we like: Leadfeeder captures data from website visitors, turning anonymous traffic into potential leads. It also has custom segmentation features to provide help to discover top quality leads.
Pricing: $139+/month after a 14-day free trial.
Overview: OptinMonster enables users to construct lead forms, with over 100 templates to pick from. There may be a segmentation and targeting engine to display the popup.
Features: Construct opt-in forms like lightbox popups, fullscreen takeovers, floating bars, and slide-ins.
What we like: There’s a drag-and-drop builder for straightforward form constructing.
Pricing: Prices start at $14/month for Basic (one website). $30/month for the Plus Plan (two sites), $47/month for 3 sites, or $80/month for Plus Plans covering five or more sites.
Overview: LinkedIn is often known as a platform to attach with B2B audiences. Its Sales Navigator Skilled and Team tool can assist businesses goal specific prospects, track leads, and interact with potential buyers with InMail Messages and TeamLink.
Features: Lead and company search tools, automated lead recommendations, and CRM integration.
What we like: You’ll be able to construct and automate custom lead and account lists.
Pricing: $65+ /month with a one-month free trial and annual commitment. There are two options — Sales Navigator Skilled and Sales Navigator Team.
Overview: Qualaroo is an website polling tool that collects user feedback and leads using the tool.
Features: Qualaroo boasts customizable survey options and advanced targeting features.
What we like: Surveys are an interesting solution to generate leads. Qualaroo makes categorizing leads and sending them to designated funnels based on their answers seamless.
Pricing: Prices start at $80 for the Essential tier. The Enterprise tier is quote-based.
Overview: Discover.ly is a Google Chrome add-on that means that you can find and rating leads from social media.
Features: Discover.ly profile scans recommend and rating prospects you’re connected to on social media.
What we like: This convenient Chrome extension that delivers digestible information.
Overview: Does an issue ever pique your interest? How a few quiz? LeadQuizzes is an internet quiz maker that helps businesses capture site leads.
Features: LeadQuizzes boasts features like website embedding, embeddable CTAs, website popups, announcement bars, and ad campaign tools that integrate with Facebook Pixel and Google Ads.
What we like: Quizzes are a singular solution to capture your audience’s attention and generate leads. LeadQuizzes simplifies quiz-making and may be integrated into your website.
Pricing: $49+/month after a 14-day free trial.
9. Hello Bar
Overview: Whenever you visit an internet site, you could be greeted by a popup that splashes across the screen. Hello Bar is a widget that lets you create those popup bars that appear across people’s screens after they visit an internet site.
Features: You’ll be able to pick from a wide range of popups: bars, modals, alerts, sliders, and full-screen page takeovers.
What we like: Hello Bar is very customizable; personalize your message, CTA, and position.
Pricing: Freefor as much as 5,000 page views monthly. Upgrades available include: Growth for $29/month (50,000 monthly page views), Premium for $49/month (as much as 150,000 monthly page views), and Elite for $99:month (as much as 500,000 monthly page views).
Overview: Webinars are a superb content marketing method for B2B businesses to generate leads. Everwebinar helps you schedule and automate your brand’s webinars.
Features: Everwebinar has features like a room that mimics a live webinar with chat, and boasts high definition quality. It also lets you tailor your messaging for post-webinar follow ups.
What we like: Everwebinar lets you run webinars with automation and customizable follow-up pages.
Pricing: $499 annual (billed annually) or $874 biennial (billed every two years).
Overview: MailChimp is an email marketing tool that you may integrate together with your landing page tools or CRM.
Features: Email automation tools, lead capture forms with exit-intent technology, and shareable newsletter URLs.
What we like: MailChimp has manyemail tools that provide help to create on-brand emails and track campaign performance.
Pricing: Mailchimp has a free version with a 1,000 send limit. The Essentials version starts at $13 monthly, the Standard at $20 monthly, then the Premium at $350 monthly.
Overview: At its core, HotJar is a customer experience platform that lets you visualize user behavior with heatmaps and design surveys.
Features: Heatmaps, surveys, and a dashboard for viewing analytics.
What we like: Heatmaps provide useful intelligence about how users behave in your site. HotJar also lets you goal visitors by URL, device, and user attributes.
Pricing: The Basic tier is free and the Business tier is $80+/month.
Overview: Zapier is an automation platform that allows you to connect over 3,000 apps, so inside automated workflows..
Features: Pre-made templates for connecting and automating tasks, plus countless integrations
What we like: Zapier is compatible with over 3,000 apps, making integrating software and tools easy.
Pricing: Zapier has a free version. The Starter plan is $19.99/month while the Company plan is $599/month.
Overview: Is it Turnstile the band, or Turnstile the lead generating email capture tool? It’s the latter. Turnstile helps you collect emails out of your videos to generate leads. It’s compatible across all devices.
Features: You’ll be able to customize how you would like your email collecting form to seem, like on hover. You may as well personalize the submit button copy.
What we like: Turnstile’s form is straightforward, but effective. You’ll be able to connect Turnstile data to HubSpot, Marketo, and Pardot.
Pricing: T Requires Wistia Plus for $19/month.
Overview: Receiving quality data is essential for generating quality leads — it also helps you narrow down on time spent prospecting. Datanyze collects contact details about technologies utilized by different corporations that would grow to be prospects.
Features: Stores, collects, and exports prospect data from LinkedIn pages and company web sites, including email addresses and phone numbers.
What we like: Consolidates and organizes data.
Pricing: 90-day free trial with two paid monthly ($29 or $55 monthly) and yearly ($21 or $39 monthly) tiers.
Overview: Smartphones are omnipresent. Why not reach customers via text message? MobileMonkey lets you goal leads via mobile devices and messaging.
Features: SMS promotion tools, surveys, and integration options that permit you hook up with top-of-funnel channels like blogs and social media to the platform.
What we like: MobileMonkey automates the technique of engaging and re-engaging contacts and leads.
Pricing: Demo required for pricing information.
Overview: Hootsuite lets you monitor social profiles from one place, schedule posts prematurely, and analyze social campaigns’ performance.
Features: Post scheduling , promoting tools, messenger integrations, and analytics.
What we like: Hootsuite consolidates social media activity across multiple channels.
Pricing: Plans start at $49/month for Skilled and $129/month for Team with a 30-day free trial
Overview: It could be hard to drive qualified site leads with bad web optimization. SEMrush is an web optimization tool you may leverage to perform website audits and use that information to evaluate where you may improve in driving search traffic to lead-gen content.
Features: You’ll be able to run technical web optimization audits; track SERP positions; integrate with Google Analytics and other data tools, construct,execute, and monitor PPC (pay-per-click) ad campaigns.. SEMrush also offers social media post scheduling for major channels.
What we like: SEMrush integrates with Google Analytics, making insights more powerful.
Pricing: After a 7-day free trial, plans cost $99 or $199 monthly depending on features and user size.
Overview: ActiveCampaign is a CRM that goals to m help users collect and organize leads.
Features: Pipeline management, follow up and email segmentation.
What we like: You’ll be able to affordably get rather a lot out of ActiveCampaign’s features.
Overview: Every B2B website needs some kind of form for collecting data. Jotforms do exactly that by allowing you to gather data like website visitor emails, payment information, and names.
Features: You’ll be able to construct professional-looking forms that integrate with email marketing services, project management boards, CRMs, cloud storage apps, and more. You may as well be paid directly through your form.
What we like: Jotform has over 10,000 templates so that you can pick from.
Pricing: There’s a free tier, but paid plans range from $34 to $99 monthly.
Tips on how to Select Winning B2B Lead Generation Tools
While the list of lead generation tools feels countless nowadays, listed here are a number of quick things you desire to take into accout when selecting the precise tools:
- What channels are only to your lead generation efforts? – Which channels may be improved?
- What’s your budget for lead generation?
- What level of ROI do you wish?
- What number of users might want to use these tools?
By answering these questions, you may discover the perfect tools to your exact needs. For more help with lead generation, take a look at the offer below.