From Watches To Avatars: Constructing A Web3 Company From The Ground Up


Harrison Gwinnett was 22 when he exited his first company, a spot-the-ball competition website offering luxury watches as prizes. Having successfully identified a market area of interest, he might need been expected to do something similar for a second enterprise. As an alternative he’s chosen to construct a Web3 technology company from the bottom up. After I caught up with him earlier this week, I used to be keen to speak concerning the his motivations for entering competitive and technology-driven sector that has yet to be fully defined.

Numerous money has been poured into Web3 over the past few years. In accordance with management consultancy, Bain & Company, businesses within the sector have to this point attracted investment of around $91 billion, with the majority of that sum being allocated since 2021. If all goes in accordance with plan, a latest generation of startups and scaleups will collectively create a latest and decentralized web allowing consumers to manage their very own data and access a broad range of services without recourse to big-tech intermediaries.

But what that can mean in practice just isn’t absolutely clear. What we all know is that this. The Web3 world shall be built on blockchain technologies which can in turn enable transactional models utilizing tokens and cryptocurrencies. The so-called metaverse can also be expected to play a very important role, providing us all with a method to interact with one another through immersive worlds. In a really perfect metaverse, these virtual spaces must be interoperable, reasonably than walled gardens.

All of it sounds terribly exciting but let’s pause for breath. Web3 is a piece in progress. No one really knows what it should actually appear like since it’s still under development. And while investment spiked in 2021, it has been declining because the second quarter of last yr.

And there is probably one other query. With the likes of Meta spending billions on Metaverse and Web3 projects is there actually space on this marketplace for startups which might be starting their technology journeys from the bottom up?

Gwinnett thinks so. He founded Unus Labs with the intention of making an ecosystem for a decentralized web. One key area of development has been virtual avatars that may provide users with a consistent identity as they move between Web3 platforms.

Spot The Ball

So what’s the attraction of Web3. Gwinnett has a somewhat unusual background for a tech entrepreneur. Having left school without qualifications, he spent a while working for law and finance firms before founding WatchLotto, the aforesaid competition website.

The enterprise was arguably based on an insightful idea, reasonably than innovative tech. As he explains, it was born out of a perceived gap available in the market. “It filled a distinct segment on the time,” he says.

Although lottery-style competitions were relatively common on the time, they mostly offered money prizes. “The just one not involving money was BOTB (Better of the Best), which gave away cars,” says Gwinnett.

Taking inspiration from BOTP, Gwinnett thought he could do something with watches. The logic was that watches, like cars, were aspirational. What’s more, there was a community of people that were real watch enthusiasts. “I believed we could construct something with a community feel,” he says.

Following its launch in 2016, the corporate focused on the U.K. and grew – as Gwinnett acknowledges – very slowly until Covid hit and folks were trapped indoors. “That was in it began to snowball. After lockdown we raised £1.2 million and went into the worldwide market,” he says.

Over 4 years, traffic through the positioning grew from zero to a median of 185,000 users a month across 85 countries, a figure boosted by exposure on the FIFA 2020 football game football shirts sponsorship. When Gwinnett made exit, the corporate was value £11 million.

Data Lessons

But why into the choppy waters of Web3? Well, possibly it wasn’t a giant stretch?

Gwinnett says it was partly a matter of exploring options that were already on his radar screen . “I used to be already concerned about blockchain and cryptocurrencies once I founded Watchlotto,” he says.

Meanwhile, running Watchlotto, Gwinnett had seen at first hand just how much data web ventures collect as they interact with customers, particularly in the event that they are using social media channels. “We collected an enormous amount of knowledge,” he says. “The quantity of non-public information we had was insane.”

Without A Ceiling

The decentralized web model looked as if it would offer consumers a method for people to manage their very own data. Gwinnett arrange Unus Labs to develop solutions. The core product is Virtual Versions that also provides a wallet for keeping digital information in a single place while managing a web based identity across multiple platforms. In tandem the corporate provides tokens for online purchases and access to virtual worlds.

That’s the consumer-facing mission, but there, after all, a business objective. Gwinnett sees it, the event of Web3-focused technologies offers a business without – as he puts it – a ceiling.

But just how easy is it for a startup gain traction on this section developing Web3 marketplace? In spite of everything, the concept of avatars that work across platforms just isn’t latest. As an illustration, a couple of months ago I spoke to Sten Tamkivi of VC fund Plural concerning the potential of Web3 and support of games-focused avatar company Ready Player Me. The guess is that avatars shall be big within the third generation web.

Gwinnett acknowledges the competition but stresses the importance of execution. “Avatars are very difficult to make in the event that they are to look realistic,” he says. Equally necessary, the technology has to work across multiple systems. By focusing early development on the avatar market, there’s a likelihood to determine a powerful position available in the market.

By the identical token, there are challenges, not least when it comes to finding software developers.

A Long Game

Gwinnett sees it as a protracted game. He says scaling up will take several years while the broader Web3 infrastructure is being developed. During that period the requirement for funding will escalate. In accordance with Crunchbase, Unus Labs has raised £1 million to this point. “In the subsequent two to 3 years we’ll be searching for about £5-10 million. After that, it may very well be a whole bunch of tens of millions,” says Gwinnett.

The prize is to create a substitute for Meta’s vision of the Metaverse, constructing the ecosystem through partnerships. “I see Meta as our competition,” he says. That’s quite a brave statement, but he argues that startup firms have the posh of with the ability to stay lean and focused. Greater firms, he argues, often forget do this.

Web3 development is a highly competitive landscape and only time will reveal the winners and the losers. There is probably a much bigger unknown. As things stand,outside the gaming market – where there may be little firm evidence that online consumers will embrace either the metaverse concept or more widely Web3.

Meta’s Reality Labs has already poured billions into its own Metaverse, but that hasn’t stopped startup firms from experimenting with Web3. From online wearables and avatars to virtual concert events and 3D billboards, there are numerous routes to carve out a distinct segment inside the Web3 universe when it becomes a mainstream reality.


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