Those that know me, know that I even have a healthy obsession with travel, and so, I often pour through travel blogs searching for the perfect technique to plan a visit and the perfect activities to do in a given place. One tool that may at all times help me find what I want is content aggregation.
Since they’re not solely for travel sites, content aggregator sites generally is a useful strategy. Marketers can reach recent audiences, and consumers can find relevant resources.
On this post, you’ll learn what content aggregation is and discover high-quality sites.
Table of Contents
A content aggregator is a site that gathers content from different sources online and puts it in a single easy-to-find place. For example, content aggregator news sites gather news stories from several sources and distribute them to their viewers. These sites can collect news articles, social media posts, images, and videos.
Essentially, content aggregator sites collect and repost content so viewers can see articles from various sources multi functional place. Normally, these sites are set as much as aggregate content through RSS feeds mechanically.
So, now that we all know more about content aggregation, see how you possibly can start.
How Content Aggregators can Help Marketers
Content aggregation may help marketers distribute content on multiple platforms, making it easier for people to seek out you.
The more platforms you’re on, the more exposure you might have to a wide range of audiences. Given this, content aggregation is a tactic you might include in a brand awareness strategy.
Moreover, using content aggregators to distribute your online business content can enable you grow to be involved in your community, especially in the event you encourage interaction. For instance, people can leave comments, have discussions, and still have conversations with you.
Before you start, it’s essential to grasp the best way to pick a content aggregation site.
Pick the Right Aggregator Service
On the subject of picking the correct aggregator service for your online business, probably the most critical query is the kind of content you’re hoping to share on it.
For instance, there are specific sites for news stories, others for blogs, and others focused entirely on social media content — you desire to pick the one which aligns most together with your needs (our list below will help).
As well as, some aggregators cost money. If you might have a strict budget, you’ll need to visit the pricing pages of services to see if there are any fees.
Nonetheless, many services are freed from cost and are curated by editors or algorithms, so your selection is dependent upon your online business needs.
Aggregation vs. Creation vs. Curation
There are a selection of the way you possibly can provide invaluable content to your audience. It’s essential to grasp which approach (or combination of approaches) most closely fits your online business’ goals and your audience’s interests.
Content creation is the technique of developing topic ideas and content in your target market through written and visual products. This information is made available through blogs, videos, infographics, and other digital formats.
Content curation is a bit closer to content aggregation in that it is just not original content. As a substitute, it’s content that’s curated and presented to the target market.
The content is manually collected, organized, and annotated, so it often includes commentary and/or context.
Finally, as previously explained, content aggregation is different from each content creation and curation in that it’s automatic and collects information based on keywords.
The content is gathered from different sources online and put together in a single easy-to-find place.
This tool allows your audience to derive a number of value out of your distribution and aggregation with minimal and efficient effort in your end.
Each of those methods can offer a technique to expand your marketing strategy and are price your consideration. Nonetheless, here we are only specializing in digital content aggregators.
Content Aggregation Tools
Now, let’s go over some different high-quality content aggregation tools that could be invaluable to you.
As implied within the name, blog aggregator sites concentrate on blog web sites. They’ll contain general blog posts or more niche-focused aggregators, reminiscent of a travel blog aggregator that’s focused on travel blogging content.
Travel Blogger Community is a content aggregation site that I take advantage of when trying to find travel blog content. You may request to have your content featured, and it’s curated by editors.
Pro tip: Travel Blogger Community is a terrific example of a distinct segment site that might also exist inside your industry, so make sure you perform some research in the event you’re going to implement a content aggregation strategy.
Flipboard is a preferred blog aggregator that permits users to create a custom feed based on their interests.
What we like: Personalization lets you create a profile, submit an RSS feed, and share your content. You too can create a personal storyboard with content related to your online business and link to it in your website via social buttons.
3. The Web List
The Web List is a single-page content aggregator with original content from a wide range of sources. It highlights the preferred items of the day at the highest, then organizes other articles by source.
News aggregator sites compile content from various high-quality news sources. These sites could be for general news, location-specific news, or industry happenings.
4. Google News
Google News displays the highest news stories for the day, saving users a visit to their search engine.
You may’t submit your content to the positioning because it is curated based on search history and site, but in case your site gains traction, you increase your probabilities of being featured.
Best for: Customization. Users can customize their feed by “following” specific topics, sources, or searches.
AllTop aggregates content from various topics and sources, reminiscent of top news sites and social media forums.
Users can seek for topics of interest and get the highest stories or simply flick thru the homepage.
Pro tip: AllTop sometimes accepts site submissions, so make sure you check back periodically if you desire to feature your content.
Pocket is an aggregation site that encompasses a wide selection of content that users can customize to satisfy their interests by clicking a “Follow” button. You too can bookmark content to read on the go in your mobile devices — hence Pocket.
Best for: Anyone! There’s a big selection of categories from tech through finance to travel.
7. WP News Desk
WP News Desk is a novel aggregator site that focuses on content related to the WordPress community.
You may’t submit your personal content to be featured, but in the event you run a high-quality WordPress blog that’s informative for users, you might find your site featured on the aggregator.
Feedly is a content aggregation site that’s focused on helping users create their very own feed, in order that they aren’t overwhelmed with information overload.
Pro tip: The positioning has each free and paid plans, so users can aggregate content from as many sources as they need and across any area of interest.
Techeme is a distinct segment news aggregator site that gives readers with the highest news stories about technology-related topics, curated by editors.
Along with the homepage, which features the day’s top stories, you may as well select the River view to see live updates or the Leaderboard view to seek out articles by topic.
Pro Tip: You may pay to have your content, event, or job listing posted on Techmeme, so in the event you’re within the tech business, this may occasionally be a terrific resource to tap into.
Information Aggregator Web sites
Information aggregator web sites contain exactly that — information. This will include blog posts, news stories, links to social media content, and any information that users can profit from.
Upstract is a preferred information aggregator. It allows users to decide on the platforms they need information from to create a custom feed.
What we like: The crazy variety — it pulls from Reddit, Huffington Post, The Verge, Google News, Wired, and even TikTok, setting all of them side-by-side.
While you possibly can’t submit your site to be included on this aggregator, it’s nevertheless a strong platform to concentrate on in the event you’re going to start out using content aggregation.
Panda offers each a web site and Chrome extension specifically curated for developers, designers, or simply anyone who identifies as an entrepreneur.
It lets you stay awake to this point with industry news from sources reminiscent of Hacker News, TechCrunch, and Github.
What we like: It’s presented in an easy-to-use and aesthetically pleasing manner, making it the right content aggregator for anyone within the industry.
Nonetheless, remember that Panda doesn’t allow user submissions. Due to this fact, your feature could come about in case your content rises to the highest of any of those notable news sites.
Reddit is a household name, and if it isn’t in your house, then you need to be living under a rock. Nonetheless, it’s also one of the popular information aggregator sites.
It features trending topics from all different areas of interest while also providing a forum where people can comment and discuss the newest news.
Pro tip: As I’m sure you recognize, members of the positioning can submit content reminiscent of text posts, images, and links. Due to this fact, it’s a terrific tool for marketers to spread their word further.
Social Media Aggregators
Social media aggregators compile high-quality content from sources reminiscent of Instagram, Facebook, YouTube, and TikTok. Most social media aggregators help markets find user-generated content to share with their audience to construct brand trust.
TaggBox is a social media aggregator focused on helping marketers develop brand trust and engagement through user-generated content.
You create an account, select the tags which might be relevant to your online business, and also you’re shown posts across different social media platforms that your audience has made about you.
Pro tip: You furthermore may have the choice to create a social feed of user-generated content to display on your personal website, helping site visitors see your content in motion and generate trust from other consumers.
Tagembed collects and curates engaging social media content related to your online business you could then display in your website.
What we like: You may generate a social feed from multiple sites and share the custom content inside your site for all users to see.
You may draw posts from the preferred social media sites to create and share your personal feed on your online business’ website.
You may select whether the posts mechanically appear in your site or whether you manually approve each first. Curator offers free and paid plans.
Best for: Constructing brand trust by sharing customer posts with prospects and site visitors.
While it could not make up the core of your marketing plan, content aggregators are a novel and exciting tool for marketers to make use of to share their content and gain exposure, while concurrently becoming involved together with your community.