Launching recent services, targeting different industries, moving into recent territories requires that company’s communication with partners and clients might be effective. Along with transportation and storage, logistics corporations also can assemble or package goods and supply consulting work to handle complex global supply chain problems. Because of this Customer Relationship Management (CRM) system appeared on market to function a key point for sales funnel and client relations in logistics corporations.
Customer Relationship Management (CRM) is a model for managing an organization’s interactions with current and future customers. CRM tool is a sophisticated solution to integrate, organize, automate and synchronize sales, customer services, marketing, order management, pricing, technical support which helps improve customer satisfaction and deliver goods on time. There are several the explanation why it’s profitable for logistics service providers to speculate in a CRM system:
Reason 1: Increased productivity
Well-developed and thought out CRM system at all times helps pre-define some general workflows for each department and automate administrative tasks. Using it, your staff members will spend less time on filling forms, making quotes & proposals, creating reports, running calculations and can thereby raise their productivity.
Reason 2: Systematic method to track business activity
CRM solution helps understand when and what’s needed to be performed for which customers. With the assistance of this IT tool you might be capable of unify all what you are promoting areas and thus track them in a single place. Leveraging this market information, a logistics company will give you the chance to take care of competitive pricing and delivery options.
Reason 3: One source for all of the needed data
A CRM system lets you have access to consistently updated information for decision-making and communication between staff members and departments with different office locations. It’s a chance to construct intelligent customized interfaces with all contacts along business lines available by CEOs, CFOs, CIOs, and line managers.
Reason 4: Measurability of promoting and sales activity
CRM services can assist transportation and logistics business capture higher understanding of customer needs and behavior. This can give a possibility to administer effectively time, business resources and efforts which then advantages clients and overall business.
Reason 5: Individual customer support
Industry-based CRM platform gives a transparent road map for effective communication with partners or clients and provides access to industry best practices. Knowing your customers needs and the important points to contact them you may discover major clients increasing their loyalty and mitigate the opportunity of relationship with irresponsible customers.
Reason 6: Automated information updating
CRM software helps profit business profitability specializing in timely updating customer information and fast order processing. It also allows to prepare efficient shipping of FCL/LCL freight and delivery of dangerous/perishable goods.
Reason 7: Ensuring safety of shipments
As a result of cross-globe operations and various regulatory systems in all different countries it’s always hard to propose on-time delivery and 100% safety of products. Customized CRM system can have integration with electronic databases akin to Transit MRN to offer details about current status and site of the cargo.
Bearing in mind all of the above mentioned benefits, it’s evident that a customized CRM system can drive up profitability and supply a scientific method to measure and control every little thing that is going on in what you are promoting regarding communication and relationships with customers.
Industries and Technology Areas:
Industries: logistics, transportation, information technology
Technology Areas: software CRM development, CRM application development