With so many ways to connect with your potential audience, getting more visible is certainly possible…but only if you put in the effort.
Now is the perfect moment to build, magnify, and market your brand. When you choose to be in the limelight, you need to have a plan. Here are the details you’ll need to design your personal brand’s visibility plan for 2022.
Branding Phase 1
1. Create a One-Liner
Make your brand emotionally appealing. French mathematician and philosopher Blaise Pascal wrote: “If I had more time, I would have written a shorter letter.”
It’s tough to condense a complicated topic. It’s critical to sum up your brand in one line. For what you want to be recognized, not necessarily what you do or your firm does.
What will motivate you and your team? Getting clear on what you want to be renowned for is the first step in developing your approach.
Content generally drives personal branding. It might be anything from writing unique music to teaching Excel. For others, it’s making people laugh or writing fantasy novels. Writing a book is a great way to build your brand visibility.
Do not dive down the rabbit hole of generating content in every conceivable method, but be deliberate about how you develop material and your audience consumes it. Win-win if you like making videos and your audience enjoys watching them. You must change your approach to talk on stages when your audience prefers to read.
2. Make Themes
Decide on a few themes to “bucket” your material. To promote your unique brand as an interior designer, you can select to generate four content themes.
- 1) Before/After
- 2) How-Tos
- 3) Recognizing Trends
- 4) Running Your Company
Creating themes for your content simplifies the process for you and clarifies your identity. You’ll gain a following with any luck who will want to collaborate with you.
Personal brands like Gary Vaynerchuk’s and Codie Sanchez’s provide a lot of value to their fans. Also, they have made it quite obvious what you may anticipate from them.
Many new entrepreneurs who want to build a personal brand start by talking about themselves, but it rapidly disengages your audience. Focus on giving helpful information that teaches people something.
Being helpful can make you visible. Teaching something builds trust and loyalty. Later, you may talk about your life and its eccentricities.
- It’s time to put your plan into action.
- Not every social site is suitable for your material, so select the one that best fits your style and where your audience hangs out.
- If you’re a musician, YouTubeTM may be the place for you. Instagram may be excellent for painters.
- It’s now much simpler to publish material to many channels at once, extending your reach.
- You may now share TikTok videos to Instagram Reels and Facebook Reels. Test which channels generate the most interaction and invest more in those that do.
- Press is a still terrific approach to get your business noticed.
- It’s crucial to realize that publicity is fleeting. So don’t only depend on the press to boost your brand’s exposure.
- The press may help establish your brand and expose you to new audiences, but the headlines change every day, so you must constantly show up and be present.
- Find methods to give any press “legs.” For example, ensure your website is ready to receive new visitors and collect their data.
- Share the news release through email, social media, and your website. Consider securing press as a relay.
- Once you are highlighted in the press and given the baton, you must complete the race.
Visible in Syndication
Syndicating your material is essential for visibility. So don’t simply publish it on your blog.
Take snippets and produce a video, a press release, graphics for social media, a podcast, etc.
If you’ve taken the time to create something useful for your audience, spread the word around.
Strategic alliances are a great strategy to boost your visibility. Collaboration with other businesses that serve a similar demographic adds value to both parties and credibility to your brand.
Create mutually advantageous methods to collaborate with other companies. You are then both visible. Consequently, both brands grow.
Don’t forget to develop your own brand’s community.
Many content producers want a sizeable personal brand but lack time to manage it. This is a crucial stage in leaving a legacy. Connect, respond, and communicate with the individuals who take the time to engage with you.
Elyse Myers is an excellent example of someone who does this well. Build a community that values them, not simply ignores them.
The more you work on this, the easier it becomes.