ChatGPT has been certainly one of the most popular topics within the B2B industry. Because it was made widely available to the general public in late November 2022, LinkedIn, Twitter, and other social media have grow to be flooded with examples of the chatbot’s responses.
Nobody is questioning how smart ChatGPT is. The query, nevertheless, is how good it might be at providing accurate information or making our lives (each private and skilled) easier.
I’ve put the chatbot to the test to see how helpful it might be in day-to-day life. Listed here are the outcomes.
ChatGPT is a chatbot created by OpenAI, which uses artificial intelligence (AI) to robotically generate text. It’s capable of communicate in a really human way because it’s trained on large data sets, which explains its eloquence.
The more data it’s fed, the more “knowledgeable” it becomes.
How is ChatGPT getting used today?
As of 2023, ChatGPT has about 13 million unique visitors a day. So, you’ll be able to imagine just how diverse the conversations are.
A few of the traffic comes from individuals who’re simply wanting to see what it’s wish to chit-chat with the world’s most famous chatbot. Nonetheless, it’s also popular amongst educational institutions and businesses.
Normally, firms use AI technology like ChatGPT to run preliminary research on a subject or to generate business assets like social media copy, product descriptions, and even code.
Probably the most interesting use cases I’ve seen thus far comes from Exit Five’s Dave Gerhardt. He believes that AI will be an incredible advocate for brand voice whether it is given information on your required tone, voice, and company personality.
So, if I were to search out a human analogy for ChatGPT, I’d say it’s like a resourceful assistant — someone who can assist you to get the wheels rolling.
Similar to humans, the tool can occasionally generate inaccurate or misleading information, especially because it doesn’t know much about what’s happened past 2021.
So, anyone currently using the chatbot for skilled purposes must fact-check the data before they use it to construct an opinion or business claim.
10 Examples of ChatGPT
Without further ado, let’s see how Open AI’s tool handles quite a lot of questions — from easy research tasks to more detailed, sophisticated requests.
1. Provide me with an inventory of firms currently searching for a contract performance marketer.
Here, I step into the shoes of a performance marketing specialist who desires to get an inventory of potential clients.
What I like: The reply is brief and to the purpose. This will be a superb start line for those recent to the freelance scene.
What I dislike: ChatGPT can’t access the web to gather data in real time, which shines through on this GPT-3 example. For anyone unaware of its limitations, this could possibly be an enormous disappointment.
Still, I appreciate that the bot didn’t leave me empty-handed and did all it could to assist.
2. Write a social media post where I announce that I’ve began writing for HubSpot and that I write on sales and marketing topics.
Let’s now see a ChatGPT social media post example.
What I like: I like the way it turned out.
Given how little context I’ve provided ChatGPT with, I’d say it did a reasonably good job. Notice the way it mentions what I’ve asked for immediately within the second sentence after which adds a couple of supplementary sentences.
Bonus points for the hashtags. I didn’t expect they’d come as a part of the outcomes.
What I dislike: After giving it an initial read, I liked the tone but felt that one or two of the sentences might have been shorter.
I popped it into one other popular AI tool, Hemingway, to ascertain the readability rating. Also, I might probably avoid using the term “HubSpot” 3 times in a post this short.
Still, I don’t think this can be a big issue — you’ll be able to at all times add the ultimate touches yourself.
3. The way to write a high-converting blog post?
Writing a blog post that ranks well in Google and ends in conversions is a challenge. I wanted to ascertain how my AI friend would tackle it.
What I like: The suggestions I got make sense. They stunning much cover all the pieces that must be included in a high-converting article. I just like the undeniable fact that it provided a proof for every tip.
It might probably easily act as a checklist, which you should utilize prior to writing your content.
What I dislike: It looks like there’s nothing to dislike. ChatGPT did a superb job.
4. How can I promote a newly written blog post?
As marketers, we all know that content distribution is a troublesome cookie to crack. So I used to be really curious to see how ChatGPT would deal with growth suggestions.
What I like: It did what I asked — it is likely to be a superb start line for a newbie.
What I dislike: From the attitude of an experienced marketer, these growth suggestions appear really basic. It’s something I could easily provide you with.
I’d wish to get ideas which are more outside the box — tactics that I could experiment with.
Since ChatGPT bases its answers on the already published content, it makes me think that the articles available are either poor or that the platform makes bad decisions. It might probably’t really judge which tactics are price mentioning.
5. Provide me an inventory of hotels in Vienna that charge below 70 Euros, situated near the airport.
I’m traveling to Canada this summer with a protracted stopover in Vienna, which calls for a hotel stay. I asked ChatGPT to provide you with an inventory of hotels which are near the airport and inside my budget. Here’s what I got:
What I like: While I didn’t get accurate pricing, since ChatGPT doesn’t have access to real-time data, it gave me an inventory of hotels near the airport. It also told me roughly how much it might cost.
It’s a superb start line, despite the fact that I’ll need to confirm each option.
What I dislike: I don’t know the way much exactly each hotel charges per night or in the event that they have rooms available for my dates.
I believe going to Booking.com could be much easier. I could simply select the dates I’m interested by, the space from the airport, and the value per night to get an inventory of hotel options.
6. Write me a poem on how great content marketing is.
Since I’m a passionate content marketer, I couldn’t resist asking for a poem that glorifies this marketing technique. You won’t imagine what I got!
What I like: The result simply blew me away! Truthfully, I didn’t expect anything pretty much as good as this. It understands the specificity of content marketing, it’s playful, and it rhymes. And look how long it’s — method to go, ChatGPT!
What I dislike: I adore it. There may be nothing to dislike. And I can sincerely admit that I wouldn’t give you the option to provide you with a greater poem (and definitely not as fast).
7. Generate an inventory of firms that is likely to be interested by outsourcing software development to a Python software development agency.
Let’s see how helpful ChatGPT will be for individuals who need recent clients.
What I like: Out of all of the GPT-3 examples on this list, that is the reply that I’m least satisfied with. How so?
What I dislike: The outcomes are very general. Since ChatGPT’s data sets come from 2021 (so, not that way back), I believed that it would suggest some firms that reported using Python.
I can imagine an organization posting a blog post on “Why we went with Python to develop our CRM.” A software agency could then reach out and ask in the event that they needed help with maintenance or extra support for his or her team.
While the same query, listed above, worked well for a freelancer searching for work, it’s not actionable for a B2B enterprise.
8. Write me a social media post on a recent line of IKEA chairs (in three tones of voice).
Time for a ChatGPT commercial script example. Say that IKEA desires to post a social media video or a social media post in two tones of voice — a proper and informal one.
Next, let’s imagine what would occur if IKEA paired up with Eminem and asked him to endorse their latest chair line.
Here’s the formal version…
Here’s the informal one…
And, finally, here’s the IKEA-Eminem collab fantasy:
What I like: There’s a transparent distinction between each commercial script or post. As for the last example, nobody but Eminem can confirm if it appears like him (particularly given how daring some statements are).
Still, I can see a giant effort here. Kudos, ChatGPT!
What I dislike: I’m blissful with the outcomes; this was just an experiment. But I’d watch out with ChatGPT’s impersonations — a minimum of for now. I generated the same request for rapper Lil Wayne, they usually were quite similar.
9. I’m writing a novel, and I would like help with my predominant protagonist’s backstory.
What in the event you were a novel author? Could ChatGPT assist you to construct your characters? Let’s see.
What I like: I feel like ChatGPT is usually a fun brainstorming buddy within the creative process. And the backstory it got here up with looks good but…
What I dislike: It took me about five tries before it generated the above response. The previous attempts had hints/storylines which didn’t fit the Victorian era. They referred to modern-day drug cartels and overall had a “modern” feel.
That said, would I read such a story or watch a series on Netflix? Possibly!
10. Write a 500-word article on perfume that features suggestions from the world’s top beauty experts.
For the ultimate course, probably the most interesting results of all — a ChatGPT blog post example. At this point, I’d wish to take you thru the stages before summarizing what I liked and disliked within the result.
It took a couple of seconds for ChatGPT to start out working on the text. I ended the reply generation quickly, as within the image above. Why? I’ve noticed that experts weren’t mentioned by name, which is what I expected.
I made a decision to run the query again and explicitly ask for the names and links to sources. Here’s the second take:
The information are similar to within the previous version, but now they’re attributed to the experts. Nonetheless, I still didn’t get an inventory of links. I asked for them in a follow-up query, and listed here are the outcomes:
I clicked on all the links, and here’s where things got interesting. 4 out of 5 pages were unavailable.
The one link that worked was the last one on the list. I realize that this might come right down to the undeniable fact that ChatGPT uses posts from 2021 or earlier.
Perhaps, these pieces have been removed? Still, I discovered it suspicious that 4 out of 5 would have been deleted. So, I made a decision to dig somewhat deeper. I asked if, by any probability, any of the data generated was made up by ChatGPT:
What I like: The one positive thing I can say is that the copy was OK.
What I dislike: I can’t help but have mixed feelings. The post read nicely, but — as a content marketer — I might never risk publishing an article that I can’t trace back.
Nor would I need to risk attributing words to experts without proof. What in the event that they never said it in the primary place?
Use with caution.
ChatGPT has great potential, but it surely must be used reasonably.
While it might be a superb source of inspiration, you shouldn’t use it for writing blog posts or scripts to your campaigns.
It’s best to at all times strive to jot down original content, not only to avoid plagiarism but additionally to supply more value to your readers.
Keep in mind that the answers that ChatGPT comes up with are only pretty much as good as the information it bases them on. And unfortunately, there’s a variety of low-quality content circulating the web, which impacts the standard of ChatGPT’s outcomes.
Still, let’s not demonize ChatGPT. Its shortcomings aren’t a results of manipulation. Because it is with AI, it’s a piece in progress, and it’ll grow to be higher with time.
Surely, it’ll never give you the option to appeal to emotions or our own experiences. But will it give you the option to substitute a giant chunk of human tasks in three, five, or ten years from now?
Possibly, so in the event you’re against AI, confer with the old saying — in the event you can’t beat them, join them.
Making the Most of ChatGPT
I had a variety of fun fidgeting with ChatGPT. While it might be very helpful with regards to research, I definitely would not see it as an oracle.
You’ll be able to treat the content it creates as inspiration or a start line. But don’t use it as your final draft. It can never give you the option to grasp your audience in addition to you’ll be able to — it’s not a human being but good technology.
That said, don’t treat it as your enemy or competitor either. Consider it as your assistant or a junior who can take over a few of the mundane tasks you’d normally need to take care of yourself.
Check how ChatGPT can serve you and learn the right way to use it to its full potential. Enjoy!