3 Ways to Know If Equity Crowdfunding Is Right For Your Business


As an example you could have entrepreneurial drive and a business idea or product. What comes next? For founders who aren’t independently wealthy, it often means it is time to fundraise. That might mean pitching VCs, raising money from friends or family, or possibly trying out something like equity crowdfunding.

Defined as crowdfunding that permits startups and personal firms to boost capital through the sale of securities like equity, debt and revenue share, equity crowdfunding provides an alternative choice to founders who’ve typically been shut out of the VC world, similar to women and entrepreneurs of color.

Above, Maxeme Tuchman, who raised $1 million through equity crowdfunding for her educational family entertainment platform Caribu, shares the three suggestions she gives entrepreneurs who ask her in the event that they should consider it.


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