The product marketing landscape is constantly changing. To maintain pace with the most recent trends, you’ll must sustain with the experts. That features reading books with fresh insights and perspectives.
To assist, we’ve gathered an inventory of 15 essential product marketing books to your 2023 reading list. These books tackle the best way to lead a successful launch, suggestions for growing your profession, and the best way to construct customer-centric campaigns.
The 15 Best Product Marketing Books
- The Launch: A Product Marketer’s Guide: 50 key questions & lessons for a successful launch
- The Influential Product Manager: Easy methods to Lead and Launch Successful Technology Products
- Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market
- Product Marketing Misunderstood: Easy methods to Establish Your Role, Authority, and Strategic Value
- Product Marketing Debunked: The Essential Go-To-Market Guide
- Product-Led Growth: Easy methods to Construct a Product That Sells Itself
- The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company
- INSPIRED: Easy methods to Create Tech Products Customers Love.
- Hooked: Easy methods to Construct Habit-Forming Products
- Obviously Awesome: Easy methods to Nail Product Positioning so Customers Get It, Buy It, Love It
- Escaping the Construct Trap: How Effective Product Management Creates Real Value
- Made to Stick: Why Some Ideas Survive and Others Die
- To Sell is Human: The Surprising Truth About Moving Others
- Influence, Latest and Expanded: The Psychology of Persuasion
- The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million
15 Essential Product Marketing Books
1. The Launch, A Product Marketer’s Guide: 50 key questions & lessons for a successful launch by Yasmeen Turayhi
- Pages: 130
- Where to purchase: Amazon
A few of the perfect beginnings start with a matter — or, as within the case of The Launch, 50. Through guided and thoughtful questions, this book will allow you to avoid common pitfalls and help put you on the trail to success.
Best for: Understanding the framework of where to start your product marketing. The Launch will equip you with inquiries to guide your product marketing journey.
2. The Influential Product Manager: Easy methods to Lead and Launch Successful Technology Products by Ken Sandy
It may well feel hard to justify what you do in your organization or prove your job value within the broader ecosystem of your organization. The Influential Product Manager is about understanding how the product manager interacts with every level of the business to launch successful technology products.
What we like: Distilling a long time of experience into learned lessons, this book offers a human perspective on product management in an actionable and practical guide.
3. Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market by Srini Sekaran
Under the celebrity of the client’s needs, Product Marketing, Simplified is a comprehensive guide to product marketing that takes you thru the steps. You’ll get best practices on every part from messaging to influencing the product roadmap.
Best for: Understanding the client’s perspective. This book puts you in the client’s mindset and helps answer questions across the “why” pertaining to the necessity of the product.
4. Product Marketing Misunderstood: Easy methods to Establish Your Role, Authority, and Strategic Value by Richard King and Bryony Pearce
While product marketing continues to be a comparatively latest job function to the organization, there are quite a lot of misunderstandings about your role and the best way to position it.
Product Marketing Misunderstood offers guidance on personifying your value and driving the organization forward.
Pro tip: Product Marketing Misunderstood provides practical knowledge and applications. You may apply these tools to your job positioning, messaging, and personas.
5. Product Marketing Debunked: The Essential Go-To-Market Guide by Yasmeen Turayhi
Product Marketing Debunked provides a view into taking unformed concepts and making a proper strategy for commercializing a product. You’ll learn the best way to make a go-to-market plan and release your final product into the marketplace.
Best for: Establishing a framework for releasing a product. This book offers a start line which you could modify to match your industry and growth stage.
6. Product-Led Growth: Easy methods to Construct a Product That Sells Itself by Wes Bush
- Pages: 276
- Where to purchase: Amazon
If you happen to are a product marketer following product-led growth principles, Product-Led Growth is the book for you. It guides you thru the thought processes of product-led growth and puts you in your customers’ shoes to construct a product that higher serves their needs.
Best for: Understanding where the pillars of product-led growth fit into your product marketing plan and strategy.
7. The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company by Lucas Weber
- Pages: 123 pages
- Where to purchase: Amazon
The Product Marketing Manager explains the product marketing role and focuses on practical applications. Weber ties insights to entertaining life lessons and anecdotes he collected.
What we like: The non-public anecdotes and stories feel like wisdom passed down from an in depth friend who has learned rather a lot through the years.
8. INSPIRED: Easy methods to Create Tech Products Customers Love by Marty Cagan
To grasp the best way to market a product, you should first understand the “why” behind the creation. INSPIRED helps equip product marketers with the talents and tools to sell a product customers will love.
Best for: Understanding the best way to assemble the fitting people and skill sets, discover the fitting product, embrace an efficient yet lightweight process, and create a powerful product culture.
9. Hooked: Easy methods to Construct Habit-Forming Products by Nir Eyal
There are specific products that we now imagine we are able to’t live without, consistently coming back to get the most recent model or update.
Hooked details the “Hook Model,” a four-step process embedded into the products of many successful corporations to subtly encourage customer behavior.
Through consecutive “hook cycles,” these products bring users back again without depending on costly promoting or aggressive messaging.
What we like: This book helps you understand the psychology behind what gets people hooked on products. This could allow you to think through the identical principles to your products.
10. Obviously Awesome: Easy methods to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford
A lot of product marketing is product positioning, and understanding what positioning your customers react to is crucial to the sales cycle.
Obviously Awesome uncovers the principles of positioning and helps you discover and position your product differentiators.
Best for: Putting yourself in your customer’s shoes to know what makes them buy, what positioning they react to, and why they’d wish to buy from you constantly.
11. Escaping the Construct Trap: How Effective Product Management Creates Real Value by Melissa Perri
Corporations that measure solely by outputs often fall into what Melissa Perri describes because the “construct trap,” cranking out features to satisfy their schedule somewhat than the client’s needs.
Following her advice, you’ll be able to rethink the aim of why something gets built.
What we like: This book helps you understand that to remain competitive in today’s market, you should adopt a culture of customer-centric practices specializing in outcomes somewhat than outputs.
12. Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
In Made to Stick, the authors reveal the anatomy of ideas that stick and explain how you’ll be able to make your ideas stickier. You’ll learn concerning the human scale principle, using the Velcro Theory of Memory, and explore the best way to address curiosity gaps.
Best for: Understanding the impact of messages and why some things follow us while others are forgotten over time. This book will allow you to level up your messaging with impactful and thoughtful tactics.
13. To Sell is Human: The Surprising Truth About Moving Others by Daniel H. Pink
Nowadays, it will possibly feel like everyone seems to be attempting to sell you something. While that’s not inherently bad, To Sell Is Human looks on the difference between selling and storytelling. This book offers a latest perspective on the art and science of selling.
What we like: This book moves past typical sales jargon to clarify why we sell and the best way to do it effectively. You’ll also learn the best way to communicate truthfully along with your customers.
14. Influence, Latest and Expanded: The Psychology of Persuasion by Robert B. Cialdini, Ph.D.
Sometimes product marketers get so bogged down in their very own messaging that they forget the science behind product launches.
Using memorable stories and relatable examples, Cialdini explains the psychology of why people say yes and the best way to apply these insights ethically in business and on a regular basis settings.
Best for: Brushing up on communication and persuasion skills. Influence is for anyone trying to return to the basics of influence. You’ll rethink messaging that may not be working.
15. The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million by Mark Roberge
As someone who’s been on the forefront of multiple sales builds, Mark Roberge demystifies the sales process and life cycle.
The Sales Acceleration Formula provides a framework that uses all of your tools at your disposal — like data, technology, and personas — to speed up your growth.
Best for: Understanding the impact of a full sales lifecycle and your role inside it. Use this book as a guide, picking up helpful information and tricks to market your products higher.
Constructing Your Product Marketing Reading List
Very similar to product marketing itself, learning about this business process is ever-changing. Understanding the talents needed and applying practical advice will allow you to level up your processes.
Able to expand your product marketing knowledge in 2023 and stay ahead of the curve? Our list of 15 essential product marketing books is the proper place to start out.