Email Marketing for Small Businesses


Email marketing is an amazing way for small businesses to attach with their audience and nurture leads in a private way. The advantages are infinite, nevertheless, this tool is usually under utilizied, or not used to its full potential. Many small businesses avoid email marketing since it looks like just one other thing on their plate or they aren’t seeing any payoff. That’s a giant mistake. 

When done accurately, email marketing campaigns will be extremely effective for increasing engagement, sales and brand awareness. Nevertheless, in the event that they’re arrange mistaken they will be an unproductive waste of time (each your and prospects, and damaging to their brand. 

When you are able to start with email marketing and want some support to start please contact us. We’ve been making this easy for clients for years and we’d like to explore whether we may be fit to support you too. We’ll guide you thru set as much as technique to managing your campaigns. But first just a little background information for you….

What’s email marketing?

Even when you’re unfamiliar with the term email marketing, you’ve probably been on the receiving end of 1. Has an email from a store about an upcoming sale, or from a business sharing news about their latest rewards program popped up in your inbox? These are common examples of email marketing campaigns. 

Email marketing is a sort of digital marketing tactic which focuses on sending consumers messages through email. This kind of marketing builds brand awareness in a private way and drives sales. Email marketing campaigns can look different, depending on the brand, audience and intended message, generally having the same goal: to encourage some sort of motion or engagement from the recipient. This could include promoting a service or product, encouraging signing up for a program, visiting an internet site and lots of more call to actions. 

To create an efficient campaign, it is important to discover a particular audience by making a recipient list, an intended call to motion,  and a template. Successful campaigns use personalized marketing messages and track the performance of their campaigns to see what works and what doesn’t, to enhance their ongoing messages.

Sorts of email marketing campaigns

Depending on various business goals and intended calls to motion, email marketing campaigns can have many differing kinds. Probably the most common varieties of campaigns are:

  1. Newsletters are sent out commonly to a subscribed list of users to construct brand engagement by informing recipients of current news within the industry, updates in regards to the company, upcoming events and other information. 
  2. Promotional messages probably the most commonly received by most of the people. They’re utilized by businesses who offer goods or services to advertise sales by announcing discounts, latest products or sales. 
  3. Welcome emails are sent out to greet latest subscribers to the business and provides them an introduction to the services or products offered. 
  4. Thanks messages are typically sent out following a customer purchase. This increases the likelihood of a repeat purchase in the longer term. 
  5. Invitations are a sort of campaign to encourage attendance to an event resembling a conference, product launch, seminar, pop up and more. 
  6. Abandoned cart messages are used to remind customers to finish a purchase order after placing items into their online shopping cart.
  7. Feedback requests are useful to achieve insight into customer’s experience with your small business. They often include requesting a customer to fill out a survey.

Advantages of email marketing for small businesses

When done accurately, email marketing campaigns can have advantages for businesses of all sizes. Including:

  1. Brand awareness: This will be increased by sending subscribers regular emails. This keeps businesses on consumers’ minds to encourage engagement with their audience.
  2. Personalization: Although email marketing campaigns are sent to many subscribers, they will be personalized by adding recipients name, business or other information, which increases engagement by making recipients feel seen. 
  3. Growing sales: Email marketing campaigns, especially promotional emails, will be used to extend sales. 
  4. Constructing relationships: Through constructing personalized relationships, email marketing campaigns can construct your brand’s relationships by providing ongoing engagement and content.

There are various advantages to email marketing campaigns. You could be asking yourself: why should I invest my time into email marketing, slightly than one other marketing tactic. Just a few standout reasons include:

  1. Cost: Email marketing will be one of the vital cost-effective tactics to make use of as pricey tools and resources usually are not obligatory. Other than monetary costs, it may well be less time consuming than other digital marketing campaigns. 
  2. Targeted messaging: You may have control over who receives your email campaigns, subsequently different messages will be targeted to specific audiences. 
  3. Measurable results: To repeatedly improve your campaigns, measuring the effectiveness of your messages is important. Campaigns will be tracked through insights into click through rates, open rates and other performance metrics.

How effective is email marketing?

Email marketing is certainly one of the highest marketing channels. The effectiveness of email marketing campaigns can rely upon multiple aspects including the standard of the campaign, the industry and the audience. Studies on the effectiveness of email marketing have revealed that they perform higher than every other digital channel in these areas:

Email marketing campaigns have been shown to be a highly effective digital marketing channel. Nevertheless, don’t be discouraged when you don’t see immediate results. Effectiveness is dependent upon the standard of the campaign and the way it resonates along with your audience. Make certain to repeatedly improve your campaigns by monitoring insights.

What are the prices?

A standout good thing about email marketing is its cost effectiveness. Overall, email marketing has an amazing ROI, and will be flexible in keeping with your budget. The prices vary depending on various aspects, resembling:

  1. Content creation: creating skilled looking campaigns can vary in price and sometimes require hiring a graphic designer or purchasing design software.  
  2. Software: although there are free options, depending in your goals, the associated fee of email marketing software can vary. You could also need to take a position in tracking software to administer your campaign performance. 
  3. The scale of your mailing list: the costs of email marketing software are typically higher with larger mailing lists.

Selecting the fitting software

It might be overwhelming to see the infinite options of email marketing platforms to select from. To make your decision easier, we’ve compiled an inventory of top options: 

  • Campaign Monitor is the software that we use to run our email campaigns. Campaign monitor makes it easy to create skilled looking campaigns, while tracking analytics all in the identical place.
Screenshot of Campaign Monitor for Email Marketing.
  • Mail Chimp is an amazing tool for beginners and will be probably the most cost effective for small businesses because it offers a free plan for as much as 1,000 sends. A number of our clients use MailChimp.
Screenshot of MailChimp for Email Marketing.
  • Active Campaign provides exceptional automations to personalize campaigns to your subscribers. Although it may well be just a little tricky for beginners, it’s an amazing alternative for many who are already aware of email marketing.
Screenshot of Active Campaign for Email Marketing.

start with email marketing?

Image of a laptop with email marketing on screen to subscribe.

Now that you simply’ve chosen a software, it’s time to start constructing your first campaign. The next steps will help guide you thru the method: 

  1. Construct an email list 

When you’re ranging from scratch, tactics to constructing your email list include: 

  • Email enroll forms in your website. 
  • Call to motion through social media to join your mailing list. 
  • Enroll sheets through in person events. 
  1. Discover your campaign goals 

Your campaign must have a particular goal, whether it’s increasing sales, constructing brand awareness or encouraging traffic to your website, your message and associated call to motion needs to be clear. 

  1. Create an email template

Design your skilled, visually appealing template. A very good rule of thumb is to make use of your brand’s typical designs like colors, visuals and more to take care of consistency.

  1. Start creating 

Write your content and create visuals to interact your audience and encourage motion. 

  1. Test your email campaign 

It is crucial to check your campaign on mobile and computer so recipients using various devices receive the right display. 

  1. Send your campaign 

Now could be the time to share your campaign. Make certain to post your campaigns 

  1. Analyze your campaign

Once your campaign is shipped, analyze your campaign’s performance and use any insights to enhance your future campaigns. 

Image of a woman holding an iPad and showing something with a pen to another person.

By now, you must have all of the obligatory tools and guidance to start along with your very own email campaigns. Subscribe to our Out-Smarts newsletter for some campaign inspiration and to not sleep to this point with us! Need some more guidance to your campaigns? Don’t hesitate to succeed in out, we’re all the time here to assist. Book a free discovery session with us to see how we will show you how to get probably the most out of your email marketing. 


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