Facebook is the most popular social network in the world. Its users are on the platform to attach with friends, watch videos, and share snippets of their very own lives.
The channel can be an awesome platform for businesses, as many consumers report using it to interact with the brands they enjoy. In reality, in a HubSpot poll, 51% of respondents reported primarily using Facebook for product research.
Given this, it’s essential to know use the platform to satisfy your enterprise needs. This post will explain why businesses should post on Facebook and share an expansive list of Facebook post ideas which you could use to interact together with your audience and generate engagement.
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Why should businesses post on Facebook?
The choice to post on Facebook should depend upon your enterprise’s individual marketing goals, but we’ll outline some advantages below. Firstly, in Q4 of 2022, Facebook reported almost 2 billion daily active users on the platform, which suggests that segments of your audience are likely already using the network.
When your audience discovers you’re on the platform, you may work to develop a community of like-minded consumers and deepen the connection they must your brand. While you engage with them, you’ll learn more about their likes and interests, making it easier so that you can create content they’ll enjoy and interact with.
Also, maintaining a Facebook profile is an awesome method to show your audience that you just’re lively and in business. As most users use the platform to research products, stumbling upon an inactive Facebook profile may prompt them to bring their business elsewhere.
Lastly, 200 million + businesses are already using the platform to satisfy their business goals, so it is best to join them.
How often must you post on Facebook?
A recent HubSpot experiment found that, overall, businesses should aim to post on Facebook two to 5 times per week.
While this is just a mean, it’s okay to adapt your strategy depending in your audience insights and what seems to bring probably the most success on the platform. However the experiment did note that posting greater than five times per week can substantially decrease ROI.
All in all, spend time on the platform, learn out of your audience, and use your page metrics to search out out one of the best combination for your enterprise.
What makes a business Facebook post great?
Gives your audience something they need.
If you happen to know who your audience is, the subsequent step is determining what they need, and give it to them.
One method to figure this out is to have a look at your Facebook analytics. Track posts with probably the most and least engagement to see what variety of posts resonate together with your audience. Next, step back and have a look at your content out of your customers’ perspective. This can enable you ask useful questions and post the appropriate Facebook post ideas at the appropriate time.
Shares a transparent message.
Every idea comes from somewhere. And in case you’re the one coming up with the thought, you recognize where it got here from. That provides you more information than your audience, and it makes it easy to think you are posting a transparent message, even while you’re not.
To be certain your message is straightforward and direct, try the following pointers:
- Create a fast outline of what you wish to include in your post.
- After writing, step away for a few hours before you edit your message.
- Define or link to definitions of industry-specific terms.
- Use writing tools to edit and proofread your posts.
- Read your post out loud to yourself to be certain it is easy to know.
Has a personality and viewpoint.
B2B or B2C, skilled or casual, individuals are still people. When your audience is scanning Facebook, they’re humans seeking to connect or solve an issue. So, to grab your audience, it is important to indicate them who you’re.
But who’re you? Are you being yourself on Facebook and is your personality what helps to sell your brand? Or are you a author who’s writing on behalf of a business? First, understand who your audience wants to listen to from. Next, look to your brand to develop a voice that is consistent and authentic.
Once you have got a writing voice that sings with brand personality, determine use that voice. Take into consideration one of the best method to add to a thread about breaking business news or announce an upcoming event. Determine which emojis add or detract out of your text.
Whether you are commenting, posting, or adding a tag, show your unique voice with every interaction.
Storytelling.
Stories are powerful tools. With just a number of sentences, you may draw an audience in, encourage them, and drive them to take motion.
And Facebook is a superb platform for storytelling. You should utilize images and videos to inform your story, add captions to support your narrative, or connect a story to specific customers or followers.
Whether you wish to share a difficult moment or a funny anecdote, storytelling can spark emotion and engagement.
If you happen to’re unsure structure your story, this framework can enable you start.
Offers latest or useful information.
In case your Facebook page is all promotions on a regular basis your audience may get within the habit of only checking your page after they want your product.
As an alternative, Facebook posts must be stuffed with helpful insights that encourage your audience. The more time users spend scanning your Facebook posts, the more likely they’re to turn out to be loyal customers.
To start out, sustain with the newest news in your area of interest and industry and find easy ways to maintain your followers up to this point. Work with thought leaders for one-of-a-kind insights. Connect with followers to make user-generated content.
Then, find ways to attach the issues you are hearing in comments and direct messages to the services and products you offer. This manner, the useful information you are offering helps your customers solve those problems while supporting your enterprise goals.
Gives users some variety.
While some businesses select two or three Facebook post ideas and follow them, it’s best to try a bit little bit of all the things to maintain your Facebook page fresh and interesting. If some post types are too time-consuming to schedule consistently, attempt to create these posts in batches and space them out over time to surprise and delight your followers.
HubSpot customers: You’ll be able to schedule and track your Facebook posts with HubSpot’s social media management software.
Grabs attention visually.
Over 35% of Facebook posts include images and 15% feature videos. Which means that greater than half of what is posted on Facebook is visual.
So, don’t just take into consideration visual media as an additional in your post. Make images the star, and use images that enhance your brand voice.
If you happen to’re not a photographer or illustrator, that may sound like a giant challenge. But there are a number of suggestions that might help anyone pull powerful images into every Facebook post.
If you happen to’re latest to photography, these product photo suggestions may help.
Below we’ll list various Facebook post ideas for businesses which you could use to generate engagement, drive traffic, and boost conversions.
Facebook Post Ideas For Your Business
1. Promote your website.
Business types this post idea is best for: Local Business or Place, Company Organization or Institution
Why it really works: An excellent first post to make on Facebook is promoting your website. While you share a link on Facebook, customers get a full-sized preview of what the link results in. If you happen to’ve designed an attention-grabbing website, it’s possible you’ll entice your users to follow the link and visit your website, which in turn drives traffic and helps you change leads.
2. Tell a story.
Business types this post idea is best for: Company Organization or Institution, Brand or Product
Why it really works: A sensible method to engage together with your audience on Facebook is to inform a story.
This story will be about your brand, like an experience that sparked your interest, or your brand’s mission and the way you became what you’re today.
You’ll share a little bit of backstory together with your audience, give them something to relate to, and get them concerned about what you have got to supply.
3. Share behind-the-scenes content.
Business types this post idea is best for: Brand or Product, Local Business or Place, Cause or Community
Why it really works: Customers enjoy doing business with you, but it surely’s also exciting for them to see the way you do business. Sharing behind-the-scenes content on Facebook allows them to know the day-to-day operations that generate the services or products they enjoy.
For instance, in case you’re a clothing company, you might share a video that shows the way you make your products. Or a neighborhood shop could share progress on construction, like within the image above.
4. Ask your followers questions.
Business types this post idea is best for: Company Organization or Institution, Brand or Product
Why it really works: An excellent method to generate engagement together with your Facebook audience is to ask them questions. If people reply, you’ll gain useful insight into how they think and feel, and also you’ll even have the chance to answer comments and allow them to know you’re listening. Above is an example of a question-type Facebook post from the Strand bookstore.
5. Post tutorials and how-tos.
Business types this post idea is best for: Brand or Product, Artist, Band or Public Figure
Why it really works: Sharing how-tos and tutorials in your Facebook page is an awesome method to generate engagement together with your audience, especially if the content is relevant to your enterprise offerings. They’ll recognize and appreciate that you just’re willing to assist them succeed together with your product, they usually’ll proceed to return to your page to search out similar information in the long run.
The sort of post allows for creativity, because it doesn’t necessarily should be text-based. You’ll be able to create an informational video tutorial, infographic, or whatever best meets your needs. Above is an example of a how-to video tutorial post on Facebook.
6. Share industry-related news and content.
Business types this post idea is best for: Company Organization or Institution
Why it really works: Your Facebook audience is following you on the platform because they care about what you have got to say. Given this, it’s secure to assume that in addition they care about news relevant to your industry, so consider posting the sort of content in your Facebook page.
The instance above is from Goodwin Recruiting, sharing insights from Harvard Business Review about profession transitions.
7. Share user-generated content.
Business types this post idea is best for: Local Business or Place, Company Organization or Institution, Brand or Product
Why it really works: An excellent method to generate trust together with your audience on Facebook is to share user-generated content (UGC). UGC is content created by individuals who have used your services and products or have had some experience with your enterprise.
UGC can be a useful type of social proof, which essentially implies that your audience will trust your legitimacy because other consumers like what you have got to supply. In reality, in line with 2022 Statista research, 84% of consumers usually tend to trust a brand that comes with UGC in its marketing.
This content will be anything from product reviews and testimonials to photos that customers have shared using your products. The instance above is from Uoma Beauty where they’ve shared an image of a fan using their product.
8. Post videos.
Business types this post idea is best for: Brand or Product, Artist, Band or Public Figure, Entertainment
Why it really works: Consumers love videos, so sharing them on Facebook is an awesome method to generate engagement and excitement in your brand, especially in the event that they’re top quality.
The video post above is an example from Bricks & Wood, an apparel brand, of a video they’ve posted on the platform featuring their most up-to-date seasonal campaign.
9. Post blog content.
Business types this post idea is best for: Company Organization or Institution, Brand or Product
Why it really works: Cross-posting content out of your blog is an awesome method to drive traffic to your website and expose your blog content to an audience that could be unfamiliar with it. In the instance above, SaaS product Userpilot shares content from their blog to Facebook.
10. Use hashtags.
Business types this post idea is best for: All business types
Why it really works: Facebook uses hashtags to prepare conversations about specific topics multi function stream. Use industry-related hashtags in your posts to affix in on conversations which might be already happening on Facebook. You can too use brand-specific hashtags to extend visibility and interact with audiences.
11. Post about trending topics.
Business types this post idea is best for: Company Organization or Institution, Brand or Product, Cause or Community
Why it really works: Like using hashtags, posting about trending topics gives you an in on the conversations individuals are already having. Persons are also more more likely to speak about a current trend within the moment, which might drive engagement to your page.
To profit from this tip, stay on top of relevant industry trends and general web trends. Then, post about topics you’re thinking that your audience wants to listen to about.
12. Share branded graphics.
Business types this post idea is best for: rand or Product, Artist, Band or Public Figure
Why it really works: Certainly one of the most important goals of promoting is to extend awareness and recognition of your brand.
Given this, Facebook is an awesome platform to share branded graphics. This strategy shows your audience who you’re and provides them the cues they need to acknowledge your brand and pick you out of the gang.
13. Share product photos.
Business types this post idea is best for: All business types
Why it really works: The common engagement rate on Facebook is .07%. The common engagement rate for image posts on Facebook is 0.12%, so benefit from this and post images on the platform.
14. Post infographics.
Business types this post idea is best for: Company Organization or Institution, Brand or Product
Why it really works: Infographics are an awesome marketing tool for educating customers and sharing relevant information.
Consider creating high-quality infographics and sharing them in your Facebook page. The instance above is an infographic created by Gusto about employment trends.
15. Host contests and giveaways.
Business types this post idea is best for: Local Business or Place, Brand or Product
Why it really works: Hosting contests and giveaways is an awesome method to generate engagement and interact together with your audience on Facebook. The parameters of your contest can follow the identical structure as every other contest you’d post on social media, but this post can enable you create a Facebook-specific giveaway.
16. Announce deals and offers.
Business types this post idea is best for: Company Organization or Institution, Brand or Product, Local Business or Place
Why it really works: Your Facebook audience may look a bit different out of your email audience or your Twitter audience. So, it’s value announcing deals and offers on all of your social platforms to substantiate that everybody has the possibility to experience them. Above is a Facebook deal announcement from ClickUp, a project management app.
17. Share content from other social accounts.
Business types this post idea is best for: All business types
Why it really works: There’s nothing unsuitable with recycling content; in truth, it’s a useful practice. Repost tweets, TikTok videos, and even blog posts, and share them on Facebook. As different platforms have different user bases, you’re ensuring that every one your segments can enjoy what you have got to supply.
Above is an example from the Cloud Paper Facebook account of a cross-post from Instagram.
18. Post Facebook Lead Ads.
Business types this post idea is best for: Local Business or Place, Company Organization or Institution, Brand or Product
Why it really works: Facebook Lead Ads allow users to submit information right into a lead form without leaving the platform. This helps you collect the data that you must further nurture your leads.
Since they aren’t promoted to depart the page or navigate to a unique window, users are also more likely to finish these, especially since they’ll autofill with information already shared within the user’s Facebook profile. Try this post with Facebook ad tips to learn more.
19. Post trending memes and make them relate to your enterprise.
Business types this post idea is best for: Brand or Product, Artist, Band or Public Figure, Entertainment
Why it really works: Certainly one of the nice things about social media is how easy it’s to go viral. Reap the benefits of trending memes, rework them to relate to your enterprise, and share them in your Profile. Consumers appreciate this sort of content, because it often displays a humorousness, and it also shows them that you just actively track online conversations.
20. Post discounts and sales.
Business types this post idea is best for: Company Organization or Institution, Brand or Product
Why it really works: Like announcing deals and offers, cross-posting discounts and sales on Facebook is an awesome method to be certain that every one segments of your audience are aware of your enterprise offerings. This helps you drive traffic to your website and increase sales.
21. Partner with influencers.
Business types this post idea is best for: Brand or Product
Why it really works: 90% of marketers say that influencer marketing is effective. Partner with influencers to advertise your enterprise, and share the content on Facebook for interested consumers to see.
The instance above is a Facebook post from accessories seller Chic Geeks, where they’ve partnered with a TikTok influencer.
22. Share your YouTube videos.
Business types this post idea is best for: All business types
Why it really works: As mentioned before, cross-posting content out of your other channels is an awesome method to drive traffic and generate engagement. So, share links on Facebook out of your YouTube videos.
23. Highlight products.
Business types this post idea is best for: Local Business or Place, Brand or Product
Why it really works: Your customers may already concentrate on what you have got to supply, but why not remind them? Consider making a Facebook post to focus on your product offerings. The instance above is from the Linoto Linens Facebook page promoting luxury bedding.
24. Announce latest products.
Business types this post idea is best for: Brand or Product, Company Organization or Institution
Why it really works: In the same vein, Facebook is a worthwhile platform for product announcements. Above is an example from Acid League, a food brand, announcing a latest product kit.
25. Share product reviews.
Business types this post idea is best for: Brand or Product
Why it really works: Product reviews are one other type of user-generated content to post that can generate social proof and establish your authority with customers.
You’ll be able to take screenshots of positive reviews in your product pages, email feedback, or social media comments. You possibly can even invite customers to create reviews specifically in your Facebook page.
26. Share open job positions.
Business types this post idea is best for: Local Business or Place, Company Organization or Institution
Why it really works: While Facebook is great for marketing, it will possibly also enable you attract latest talent. Post job openings in your Facebook page, and it’s possible you’ll find that engaged customers are also concerned about becoming employees. Above is an example of a Facebook job post by Global Fund for Women.
27. Host ‘Ask Me Anything’ (AMA) sessions.
Business types this post idea is best for: Company Organization or Institution, Artist, Band or Public Figure
Why it really works: Ask Me Anything sessions are an awesome method to engage together with your audience. You’ll be able to create a post around your required topic and let your audience know that you just’ll answer their questions within the comments and generate conversation.
28. Post answers to FAQ.
Business types this post idea is best for: Local Business or Place, Company Organization or Institution
Why it really works: An excellent customer support tip is to practice proactive customer support, where you get ahead of customer questions in case you notice that there are commonly asked questions.
Consider creating Facebook posts that answer these questions. This manner customers can visit your profile and find the answers they’re searching for before picking up the phone and calling a service rep.
29. Promote events.
Business types this post idea is best for: Local Business or Place, Company Organization or Institution, Brand or Product
Why it really works: Some people don’t check their email or stay lively on every social channel they’ve. So, sharing events on Facebook is one other method to be certain all segments of your audience are aware of them.
Above is an example of an event announcement from Honeysuckle Biscuits and Bakery.
30. Live-post events.
Business types this post idea is best for: Company Organization or Institution, Brand or Product
Why it really works: Live-posting isn’t just for giant events.
Consider doing this on Facebook to create more opportunities for engagement with followers at your events. You’ll be around to reply their questions in real-time, participate in conversations, and encourage others to indicate as much as your next event.
Above is an example from Partake Foods a few live-posting event with its CEO.
31. Create polls.
Business types this post idea is best for: Company Organization or Institution, Brand or Product
Why it really works: While there aren’t any longer Facebook features to create polls on the newsfeed or timeline, you may still add polls to:
- Facebook Groups
- Stories
- Event pages
Facebook polls are a method to gain insight into your audience and their preferences. Learn more about Facebook polls for groups here.
32. Share employee-generated content.
Business types this post idea is best for: Company Organization or Institution, Brand or Product, Cause or Community
Why it really works: Just as people wish to work in your company, your followers should want to study your organization’s employees. Worker-generated Facebook business posts can showcase company culture, projects, and the talent that helps run your enterprise. The instance above is from the pet supply company Daisy by Shelby.
33. Post in industry-relevant groups or pages.
Business types this post idea is best for: Local Business or Place, Company Organization or Institution
Why it really works: While a lot of the posts you make shall be on your individual profile, it’s also value posting in Facebook groups which might be relevant to your industry. You’ll gain exposure to a latest audience, and, depending on what you post, generate latest leads.
34. Share a call-to-action (CTA).
Business types this post idea is best for: Local Business or Place, Company Organization or Institution, Brand or Product
Why it really works: Sharing a call-to-action (CTA) in your Facebook profile can enable you collect information on latest leads, and drive traffic to your website. CTAs can take many forms. Many Facebook post CTAs will include links to blogs or product trials. But you can even add a CTA to encourage your followers to join a newsletter or invite them to join exclusive access to a latest product.
35. Recycle content from popular posts.
Business types this post idea is best for: All business types
Why it really works: Certainly one of the nice things about social media is that it’s an ever-evolving landscape where individuals are discovering latest things each day.
Consider recycling content out of your hottest posts so newer followers and leads can learn from and luxuriate in that content as well. You will discover your old posts in your activity log, then schedule your Facebook post for the time you wish your repost to go live.
Check this post out for more content recycling ideas.
36. Create a themed series.
Business types this post idea is best for: Company Organization or Institution, Brand or Product, Cause or Community
Why it really works: Making a themed series is an awesome method to drive engagement and interaction. Besides connecting with latest visitors, it entices your visitors to maintain coming back to read latest posts as they go live.
The content in your themed series must be relevant to your enterprise. Example ideas for a content series include:
- Sharing information on a latest industry trend
- Explaining how that trend pertains to your enterprise
- Explaining how that trend could affect your audience
In the instance above, Cometeer’s Seed to Cup series goes into detail in regards to the means of making their star product.
37. Share content from other industry leaders.
Business types this post idea is best for: Company Organization or Institution, Cause or Community
Why it really works: Your audience trusts you because they consider you provide them with something of value.
For this reason, consider sharing content from other industry leaders or businesses that you’re thinking that will profit your audience and help them succeed. The instance above is from the Everlaw Facebook account sharing an industry-relevant article.
38. Share your enterprise values.
Business types this post idea is best for: Brand or Product
Why it really works: 63% of consumers say that they buy or advocate for brands based on their beliefs and values.
Aim to construct trust together with your audience by sharing your brand values on Facebook and letting them know what you care about. The instance above is from pet supply company Spot and Tango’s Facebook page. Its Facebook posts communicate look after pets in any respect life stages.
39. Host a Facebook Live.
Business types this post idea is best for: All business types
Why it really works: Facebook Live is a native feature that lets you broadcast real-time video to your page and newsfeed.
Live video gives you the unique opportunity to construct trust together with your audience with interactive two-way conversations. Your audience can ask questions within the comments, and you may verbally reply using their name and generate a well-recognized relationship.
Featured Resource: The Guide to Facebook Live
40. Connect with investors.
Business types this post idea is best for: Local Business or Place, Brand or Product
Why it really works: Facebook is not only for purchasers. If you happen to need a probability to drive interest and funding for a latest brand, Facebook has a spread of features that may enable you draw attention to your enterprise.
Share videos, images, and stories as a method to drive investor engagement and gain funding in your brand.
41. Share content out of your other Facebook profiles.
Business types this post idea is best for: Company Organization or Institution
Why it really works: Some corporations have multiple Facebook profiles that correspond to different segments of their business. If that is you, share content out of your other Facebook profiles to your most important profile page. This will make your audience aware of the differing types of content you have got to supply.
The instance above is from Google’s most important profile page sharing content from the Google Small Business profile page.
Make Great Content for Your Facebook Page With These Post Ideas
Using the guidelines on this list will enable you create an interesting Facebook business page. Every time your audience visits they’ll have a probability to learn more about what you have got to supply and develop a relationship together with your brand.
Editor’s note: This post was originally published in April 2021 and has been updated for comprehensiveness.
