Persona and Index Ventures talk identity, and identifying a very good deal


Identity management used to mean ensuring you had your driver’s license while you left the home, but today it’s not really easy: Identity fundamentally underpins how we engage with the digital world, and identity services can tackle many forms (and, unfortunately, abuses). I’m excited to host a TechCrunch Live event with Persona co-founder and CEO Rick Song, one in every of the early movers within the space, about how his company identified ID management as a chance.

This TechCrunch Live event takes place on Wednesday, May 10, 2023, at 12:00 p.m. PDT. Register here for Hopin access, where viewers can ask questions and network with other attendees.

Together with Rick, Index Enterprise’s Mark Goldberg is speaking on the event, too. Mark made a prescient move to identify and back Persona during its Series B fundraise and backed the corporate again for its $150 million Series C.

Rick Song co-founded Persona with Charles Yeh in 2018, and in line with PitchBook, the corporate’s valuation is $1.5 billion as of Persona’s Series C in 2021. Since its founding, the corporate’s goal has remained the identical: provide users with a verification system to guard and secure identity from theft and fraud. The corporate raised a Series B in 2021 after seeing revenues jump 20x while users increased 5x. In late 2022, Persona introduced latest services, expanding beyond discover verification with the launch of à la carte tools, including a risk assessment engine, an identity workflow tool, a graph database aimed toward link evaluation and fraud detection, and a marketplace for external developers to assist connect their business tools to Persona’s identity tools.

I hope you’ll be able to join this TechCrunch Live event. Rick and Mark are set to offer actionable insights on how corporations can higher protect users, and the way founders, constructing such services, can stand out amongst their competitors.



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