10 AI Tools to Streamline Your Social Media Strategy


As algorithms and trends evolve, managing social platforms effectively has grow to be certainly one of the largest challenges for marketers.

Fortunately, social media AI tools have emerged as powerful solutions that may streamline the method and enhance overall performance.

On this blog post, we’ll introduce you to 10 cutting-edge social media AI tools that may enable you optimize your social media strategy, boost productivity, and drive positive ROI.

From social listening and evaluation tools to AI-powered content creation platforms, these tools can enable you gain deeper insights into your audience.

So, let’s dive in and discover how these innovative AI tools can transform your social media strategy.

3 Ways to Implement AI in Your Social Media Strategy

The 10 Best Social Media AI Tools

3 Ways to Implement AI in Your Social Media Strategy

As a social media marketer, you wear many hats. You’re a content creator, analytics expert, and advertiser. Luckily, AI might help with each of those roles. Below we’ll explore how AI can augment your work and liberate your time.

1. Use AI software to create basic post content.

Are you stuck writing filler posts as an alternative of filming viral videos and creating detailed Instagram stories? Creating the best captions and tweets uses brainpower that may be higher spent elsewhere.

Many marketers are using generative AI like ChatGPT to write down full blog posts. Nonetheless, there are specialized AI tools that might help social media marketers create the content they share online.

So how can AI craft and suggest a tweet for you? One subset of AI is known as natural language generation (NLG). It could possibly be trained to create written narratives out of information, like easy reports or fact sheets.

So let’s say your department produced an enormous, data-driven report, and you ought to create a couple of high-impact social shares from it. You’ll be able to put your copy into AI platforms, like Copy.ai, and make sort posts together with your critical data.

2. Monitor and analyze your social media channels with AI.

Writing content and responses is barely half the battle of social media management. An enormous portion of social media marketing is managing and monitoring social channels.

Luckily, AI can shoulder data-heavy tasks and enable you make higher marketing decisions. That’s because AI tools can collect information from thousands and thousands of posts at scale and use that data to make predictions.

“Managing” a channel is a loaded term. A couple of of those tasks, like discovering high-impact influencers, may be handled by tools like Emplifi.

3. Create, optimize, and manage paid social media promoting.

As mentioned above, AI is able to developing social media posts. The identical may be said for ad copy that resonates with different audiences. AI can enable you write ads optimized for clicks and conversions using predictive technology.

The ten Best Social Media AI Tools

1. Currently

social media AI, Lately AI ToolImage Source

Lately makes generating posts easy. This tool can recognize context from a bigger piece of content and create social media posts for promotion.

Inside the Currently dashboard, you need to use a straightforward form to generate numerous tweets directly related to a URL, document, or information posted in a text box.

It’s also possible to include campaign information and hashtags that you would like to work into your social posts.

While you click “Generate Content,” the tool will create tweets related to it. Once your content is created, you’ll be able to schedule your work and manage your projects.

Currently also analyzes the historical metrics of your pages to recommend the perfect posting times for optimum impact.

Best for: Creating post content.

What we like: Currently offers a standout AI feature that enables you to quickly and simply generate social media by repurposing any long-form content.

Pricing: Currently offers three different plans. The Startly plan costs $29 per 30 days. The Litely plan costs $49 per 30 days, and you’ll be able to go for the Skilled plan for $129 per 30 days, which incorporates additional features.

Case Study

Erica Mitchell, the Director of Marketing at Supporting Strategies, has successfully used Currently’s dashboard to reinforce the corporate’s online presence.

Initially, she faced the challenge of managing over 179 social media channels for her company, which provides outsourced bookkeeping services with over 90 locations in america.

To simplify her workflow while ensuring compliant messaging at scale, Erica implemented Currently.

By utilizing 35 Currently dashboards linked to all 179 social media channels, Erica was capable of amplify Supporting Strategies’ organic social content.

This effort yielded impressive results, with the corporate experiencing a remarkable 2x increase in web traffic inside only one yr.

2. Sprout Social

Social media AI, Sprout Social exampleImage Source

If you happen to use your social platforms for community management, Sprout Social’s automated technology can enable you reply to fans, customers, or followers.

You’ll be able to see and reply to posts directed at your organization all through the Sprout Social dashboard. Sprout admins even have the ability to administer direct messages through the platform.

In each the dashboard and direct message view, Sprout can analyze the wording and sentiment of a message and suggest an auto-response which you can use or tweak.

Although AI isn’t having a full conversation with your whole followers, automation makes the method faster.

Best for: Managing messages from customers.

What we like: Sprout Social’s Social Listening solution is an awesome feature that leverages the ability of worldwide conversations using AI-driven technology.

You’ll be able to extract invaluable insights from 1000’s of unfiltered thoughts, opinions, and feedback to reinforce your strategy.

Pricing: Sprout Social’s Standard plan starts at $249 per 30 days. The Skilled plan is priced at $399 per 30 days, and the Advanced plan is priced at $499 per 30 days.

Case Study

Goally, an organization that provides a skill-building app and electronic devices for teenagers, has experienced success with Sprout Social’s Smart Inbox.

By leveraging the personalized customer care and engagement features of Smart Inbox, Goally has been able to keep up a 100% action rate on TikTok content, ensuring a high level of responsiveness and satisfaction amongst their target market.

3. HubSpot

 Social media AI, HubSpot exampleImage Source

We are able to’t ignore HubSpot, either: HubSpot’s social media software is designed to simplify your social media content creation and posting process with the help of AI.

The software robotically creates engaging social media posts by analyzing the provided link’s metadata.

Anyone subscribed to HubSpot’s Marketing Hub or higher can use the tool, which may be present in the platform’s Social section.

Click “Create Post” and select a social channel. Once the text box opens, attach a URL from your personal site or one other location.

Social media AI, HubSpot’s toolWhen you insert post attachments, just like the URL, you may either see a brief headline or a meta description of the page together with its link and a photograph.

Social media AI, example of HubSpot’s toolAfter the post copy is pulled and generated into the text box, you’ll be able to tweak the copy to suit your social voice or add more depth or comprehensiveness to the general post.

Best for: Creating post content.

What we like: HubSpot’s social media management tool facilitates seamless content publishing across LinkedIn, Facebook, Instagram, and Twitter.

Furthermore, the software allows you to connect your social media accounts to your blog, robotically sharing content because it’s published.

Pricing: HubSpot’s pricing varies depending on what number of users you might have and whether you ought to purchase just the Marketing or other Hubs.

Nonetheless, HubSpot’s Starter pack begins at $50 per 30 days and includes Marketing Hub functions plus the free features of HubSpot’s CRM.

Case Study

Aermec North America is a number one brand that provides progressive HVAC solutions within the North American market. Nonetheless, despite their high-quality products, they struggled with low social media engagement and few followers.

The corporate’s marketing team leveraged HubSpot Marketing to reinforce its social efforts to deal with this issue.

Over one yr, the corporate saw a remarkable 44% increase in its collective followers across all social media and a major 60% surge in social media shares.

4. Copy.ai

Social media ai, Copy.aiImage Source

Writing the right copy, with the best word count for every platform, can take hours of your day. Copy.ai helps automate the method. All it’s good to do is follow these three steps.

  • Specify what platform the copy might be for, including Twitter, LinkedIn, and Facebook.
  • Give the AI context to your post. That could possibly be a command related to the subject of your post or a bigger portion of text, like a bit of a blog post.
  • Pick from multiple options and make the tweaks you see fit.

Best for: Creating post content.

What we like: If it’s good to write multiple posts for a similar campaign, Copy.ai gives you multiple options which you can pick from — or you’ll be able to schedule all of them.

Pricing: Pro plans start at $36 per 30 days.

Case Study

Copy.ai can enable you feature keywords that generate traffic and help your users find your posts.

Lucy Werner, PR and branding expert at The Wern Agency, is a frequent user of Copy.ai. She uses the rewrite with keyword function to assist optimize her content for search.

“It is going to pop them in for you with a rejig at the clicking of a button,” she writes.

5. Emplifi

social media AI, Emplifi dashboardImage Source

Emplifi, previously referred to as Socialbakers, is an AI-driven social media management platform that gives advanced audience insights.

The platform features a unified content feed, an analytics dashboard, and smart scheduling tools.

If you happen to’ve found that it takes an excessive amount of time and resources to search out, vet, track, and sustain relationships with influencers, Emplifis’ AI-driven influencer dashboard will streamline the processes.

Social media AI, example from EmplifiImage Source

While you click into the influencer dashboard, you’ll be able to toggle between different social media platforms and categories, like “Food” or “Health.”

You’ll be able to then see influencers that match probably the most together with your audience, which Emplifi repeatedly analyzes.

Best for: Finding influencers to work with.

What we like: Emplifi Social Marketing Cloud offers top-of-the-line analytics and insights capabilities. The software lets you generate custom reports to uncover actionable insights that drive real business results.

Pricing: Emplifi Social Marketing Cloud costs $200 per 30 days, billed annually with a 10-profile limit. If you happen to’d wish to run 20 platforms, you’ll be able to subscribe to Essential’s second tier for $400 per 30 days, billed annually.

The Complete Social Marketing Cloud plan, which offers influencer tools, is obtainable upon request.

Case Study

Organix, the UK’s premier baby and toddler finger food brand, collaborated with influencers for his or her WonderDen campaign. The goal was to determine authentic and trustworthy connections between the brand and its community.

Social media AI, example of Organix using EmplifiImage Source

To administer the campaign, Organix leveraged the powerful Emplifi Social Marketing Cloud.

The software allowed the brand to trace content performance across all social media touchpoints, including each influencer and brand-generated content.

Consequently, Organix achieved a remarkable 34x engagement efficiency.

6. Cortex

Social media AI, example from Cortex

In terms of sharing content, you need to use Cortex to receive recommendations on when and the way often to post based on historical metrics. Cortex can even generate detailed analyses of your competitors.

Cortex has a dashboard that shows off your posts and your social schedule. While you create a post, Cortext uses data to suggest posting times.

If you happen to upload a number of photos, the software may even note colours which might be most engaging to your audience to enable you pick the perfect image for the post.

Best for: Analyzing your social media performance.

What we like: Cortex’s ability to watch content trends and discover emerging keywords and layouts can enable you stay ahead of the curve.

Moreover, you’ll be able to leverage their advanced analytics and insights to raised understand your audience.

Pricing: Prices can be found upon request.

Case Study

St. Regis, a luxury hospitality brand with a robust visual focus, recognized the necessity to improve their images to raised connect with each existing and potential future guests.

By leveraging the advanced insights provided by Cortex, St. Regis saw an astounding 72x increase in engagement on Facebook. Their Instagram page also saw a major 61% increase in followers on Instagram.

7. Linkfluence Radarly

Social media AI, Radarly dashboardImage Source

It’s also possible to use something like Linkfluence‘s Radarly software to evaluate the mountains of information social media audiences produce each day.

Meaning measuring your brand impact, detecting trends, and pulling specific insights in your most vital target market.

With Radarly, you’re capable of go browsing and see a dashboard that connects data from your whole accounts. In the primary column, you’ll be able to see a live feed of posts and tweets that acknowledge your brand name or handle indirectly.

Then in the subsequent columns, you’ll be able to see scoring that explains how negatively or positively individuals are talking about you on social.

You’ll also view which platforms individuals are discussing you most on and data about your audiences, akin to interests, languages, or hashtags they’re using.

Best for: Analyzing your social media performance.

What we like: The social listening platform analyzes live streams of social data to present you a greater understanding of your customers, including their behavior and sentiment.

Pricing: Prices can be found upon request.

Case Study

Pernod Ricard, certainly one of the world’s largest spirits brands, desired to leverage social data and consumer insights to drive business decisions.

With the assistance of Linkfluence’s advanced social listening and contextual evaluation platform, Pernod Ricard gained a comprehensive understanding of its target market.

This enabled the corporate to tailor its products and marketing efforts accordingly. This customer-centric approach drove Pernod Ricard’s annual sales to a staggering €8,987 Million in 2018.

8. Phrasee

Phrasee pulls data from past marketing assets, including emails, social media copy, and other online posts, to find out probably the most and least effective.

From there, Phrasee can show you the weak or strong copy-related elements of past ads. You’ll be able to then draft prospective copy and test its effectiveness throughout the software. It’s also possible to use ad copy that the software suggests for you.

Best for: Optimizing social media promoting.

What we like: Phrasee’s AI-powered technology lets you generate, optimize, automate, and analyze marketing messages in real time.

Pricing: Prices can be found upon request.

Case Study

Wowcher, a outstanding ecommerce brand within the UK, partnered with Phrasee to reinforce its social media marketing.

Wowcher used Phrasee’s AI-driven content creation software to optimize its Facebook and Instagram ad campaigns. Inside a couple of campaigns, the corporate achieved a remarkable 31.2% decrease in cost per lead (CPL).

9. Pattern89

Social media AI tools, Pattern89 dashboardImage Source

AI can tackle among the nitty-gritty ad management tasks, like optimizing bids, divvying up a budget, and recommending channels to assist your ad perform.

Pattern89 is an AI marketing tool that gives recommendations on almost every aspect of your ads, including recommendations for adjusting your spend and audience targeting to massively increase performance.

While you log into the tool, you’ll see a screen full of alerts and suggestions related to improving your ad’s effectiveness. If you happen to’d wish to follow the platform’s suggestions, you’ll be able to click “Show me how” to learn find out how to make ad adjustments.

If the platform shows you a “Do that robotically” button next to a suggestion, you’ll be able to click that to have the platform make the adjustment.

Apart from allowing you to watch live and accomplished ads, the tool also offers a Creative Ads Manager. This lets you search and analyze past ads with filters including ad set, campaign objective, audience, and other ad targets.

Best for: Optimizing social media promoting.

What we like: Pattern89 is a top pick if you ought to conduct in-depth analyses of customer behaviors on social media, particularly on platforms like Facebook and Instagram.

Pricing: Prices can be found upon request.

Case Study

SnapShyft is a marketplace that provides flexible staffing solutions for the food service and hospitality industries. The corporate partnered with Pattern89 to reinforce its marketing efforts and increase conversions.

Using Pattern89’s marketing AI, SnapShyft was able to research ad creative and audience engagement in real time, optimizing its in-flight campaigns for optimum impact.

In only 4 months, Pattern89 drove 75% of new add-to-carts and 96% of recent checkout for SnapShyft.

10. LocaliQ

Social media AI tools, LocaliQImage Source

LocaliQ, previously referred to as Wordstream, is an progressive social media marketing tool designed to enable you reach potential customers through social ads.

With LocaliQ, you’ll be able to collaborate with their team to create a tailored social ad strategy that aligns together with your unique objectives.

The LocaliQ platform provides a unified lead dashboard, allowing you to watch and analyze your campaign’s performance.

Moreover, you need to use the platform to generate leads, connect with prospects, access reports, and automate your marketing initiatives with ease.

Best for: Optimizing social media promoting.

What we like: Using LocaliQ’s XMO technology, you’ll be able to allocate one budget for your small business objectives and robotically adjust spending across multiple channels based on real-time performance data.

Pricing: Pricing is obtainable upon request.

Case Study

Aubuchon Homes is a number one luxury home design company based in Southwest Florida. Despite its popularity for exceptional design, the corporate faced challenges in generating latest leads.

To deal with this issue, Aubuchon Homes sought the expertise of LocaliQ.

Leveraging LocaliQ’s Smart Social ads tools, Aubuchon Homes drove remarkable results quickly. The targeted promoting campaigns drove a 300% increase in leads, with the brand new leads being of upper quality.

Consequently, the corporate saw a 42% increase in the typical home sale price, resulting in greater revenue and profitability.

AI for Every Social Media Marketer

If artificial intelligence still looks as if an awesome topic, you’re not the just one who is perhaps intimidated by it. In any case, we’re marketers, not data scientists.

Excellent news: You don’t have to be an information scientist to know, start using, and make an enormous impact with the assistance of varied AI. You simply need to begin using AI platforms for social media. Start with these tools today.


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