In the summertime of 1968, audiences in all places were shocked by the sights and visions presented in Stanley Kubrick’s 2001: A Space Odyssey.
Kubrick’s cinematic opus featured technologies that seemed, well, extremely far-fetched on the time. Taking center stage was an artificial intelligence referred to as HAL 9000.
While we’re still quite a bit away from AI singing Daisy, developments in AI have began to affect work in all places, including marketing. These tools are powerful additions to any marketing team. Below, we’ll discuss the advantages and canopy 15 tools you should utilize today.
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The Advantages of Using AI in Marketing
At any time when AI or automation comes up, many fear AI causing mass unemployment. That is nothing recent. People had the identical fear back within the 1800s throughout the industrial revolution, and the Luddites were literally going around with sledgehammers breaking machines.
After the massive splash from the discharge of ChatGPT, there’s little doubt that AI is impacting marketing jobs already. Research from the University of Pennsylvania estimates that “19% of staff might even see at the very least 50% of their tasks impacted.”
The important thing word in that statement, though, is impacted.
Marketers who learn to leverage AI-powered tools will see higher results from their campaigns and diversify their skillset.
Today’s AI tools still have an enormous amount of growth potential. Still, those already available can significantly reduce the time it takes to finish tasks and reduce the lift for completing complex tasks, all while running 24/7 with no downtime.
15 AI Tools for Marketers
AI in marketing has been sweeping the news, mostly within the content generation space.
OpenAI’s ChatGPT took the world by storm in November 2022 and had millions of users within weeks. Marketing teams were experimenting with the tool’s limits, testing every thing from writing blog posts to campaign ideation to composing emails.
While content-related tasks are the present lightning rod around AI, loads of other use cases stretch across various marketing disciplines. We are going to discuss 15 tools you should utilize today to make your team more efficient.
1. HubSpot
- Price: Free.
- Best for: Creating written content.
- What it does: Hubspot’s content assistant is a collection of free, AI-powered features that aid you plan, create, and share remarkable content quickly.
Creating content isn’t easy. And creating content that supports a whole organization might be extremely time-consuming. Our AI content assistant makes content creation simpler. It integrates with all your HubSpot tools to generate and share quality content.
You need to use content assistant tools to jot down blog posts, landing pages, and more, together with conversation intelligence — all without having to modify between different tools.
What we love: Content Assistant can aid you generate Search engine optimisation-optimized outlines when you still wish to do the writing yourself.
2. Jasper.ai
- Price: Plans start at $40 monthly.
- Best for: Content creation and ideation.
- What it does: Jasper.ai’s platform is able to nearly every thing you’d hope a great writing assistant should do, in need of occurring a coffee run.
Jasper.ai’s easy-to-use interface can aid you generate ideas, craft first drafts, and edit final posts. Their available templates cover social, PPC, blogging, and more.
It does take practice to insert prompts that get the result you’re in search of, but Jasper.ai is a wonderful tool for conquering the blank page.
Remember: As with so most of the other AI content tools in the marketplace, Jasper relies on GPT-3. Its ability to jot down naturally will only improve with time.
3. Howler AI
- Price: $8,000 monthly.
- Best for: Targeted campaigns for press releases.
- What it does: Sifts through a database of 600 thousand journalists to seek out people who suit your industry and area of interest based on what they’ve written or published about before.
Journalists’ inboxes are inundated with pitches. With Howler.AI, your team can increase the possibilities that your email won’t find yourself within the trash. Likewise, a hyper-targeted approach can make sure you align with the journalists’ existing audience.
What we love: Howler AI can aid you write and excellent your pitch to aid you generate interest.
4. 6Sense Revenue AI for Marketing
- Price: Free versions can be found. Pricing is out there upon inquiry.
- Best for: Account targeting and prioritization.
- What it does: Leverages AI to research audience data to glean visibility into anonymous buying team research to prioritize accounts and to assist focus resources.
When only a small fraction of your total addressable market is buying at any given time, having insight into who is definitely in search of a change can turn marketing from guesswork right into a predictable pipeline.
Long a contender within the intent data space, 6Sense now has AI sifting through the huge amount of intent data to surface actionable insights. That way, your team is specializing in the highest-value activities at any given time.
What we love: 6Sense can aid you match buying signals to accounts across devices and channels.
5. Adverity
- Price: Plans start at $500 monthly.
- Best for: Data analytics
- What it does: Centralizes all marketing data from various sources, including campaigns across all channels, where it will probably be easily analyzed.
No marketer will ever say that they’ve too little data. Adverity helps give a single-pane view into your marketing analytics. This might help your team surface trends and insights that empower you to make higher, more informed decisions.
Data governance can be built into the platform. This may aid you be certain that your information is complete and high-quality. You may also maintain complete control of your data all from one place.
What we love: Adverity has pre-built connectors and no-code templates that can help you use the platform without coding expertise.
6. Drift
- Price: Plans start at $2,500 monthly.
- Best for: Conversational marketing
- What it does: Turns the choose-your-own-adventure chatbot experience into an interactive support and lead generation tool.
Drift has trained its AI to reply human questions and integrated it into its chatbot experience. This manner, if an individual has an issue that is just not featured within the chosen path, users will still get a solution or otherwise be routed on to an individual.
What we love: Drift’s AI features might help give a VIP experience to key accounts or relieve overburdened support teams from answering easy questions that the bot can handle.
7. Zapier
- Pricing: Free plans can be found. Paid plans start at $19 a month.
- Best for: Text parsing.
- What it does: Connect your apps to automated workflows, saving your team time so you may give attention to growth.
Zapier is designed to aid you scale your corporation by automating time-intensive tasks. For marketers, that might include sending contacts to email lists and kicking off vital workflows.
Zapier may turn text-based input — whether that’s emails, Slack messages, Tweets, or a form — into data and answer easy questions. Whether routing hand raisers from a “Contact Us” form or lead routing, Zapier can drastically cut down on manual work.
What we love: With automated text evaluation, marketing teams may parse huge amounts of text and acquire invaluable insights from customer feedback that individuals might miss.
8. Brand24
- Price: Plans start at $69 monthly.
- Best for: Social listening and sentiment evaluation.
- What it does: Sifts through massive amounts of data generated on public platforms, whether that’s social media or forums. Provides organizations with a dashboard that analyzes every thing from mentions, the amount of dialogue, and overall brand sentiment.
Customers today expect brands to reply quickly on social media. The difficulty is, if a company is present across every major social media platform, there’s simply an excessive amount of data to maintain track of each comment, mention, and trending topic — and spot the signal through the noise.
Brand24 helps surface the conversations that your community management, evangelists, or social media teams ought to be being attentive to.
What we love: Brand24 insights can aid you discover ways to enhance your marketing campaign and even the product itself.
9. MarketMuse
- Price: Free. Paid plans start at $149 monthly.
- Best for: Content strategy and planning.
- What it does: Analyzes your website and uncovers top opportunities in search, helping surface gaps in your content.
Depending on how long your content engine has been running, the amount of content existing in your website could make auditing every thing a time suck. MarketMuse can aid you give attention to what matters: creating higher content your audience wants.
What we love: MarketMuse can aid you find keywords that match your content. You’ll also see ways to optimize your content for search engine result pages.
10. Semrush
- Price: Plans start at $119.95 monthly.
- Best for: Search Engine Optimization
- What it does: Helps generate content and ensure your writing is optimized for Search engine optimisation.
Semrush has long been a top contender for managing keyword targeting for Search engine optimisation and paid campaigns. Now they’ve integrated AI in the shape of The Search engine optimisation Writing Assistant (SWA), making an already powerful platform much more robust.
What we love: SWA is precisely what it says on the tin. It’s like a private writing assistant who can ensure your writing is targeted toward achieving the perfect leads to search.
11. Crayon
- Price: Pricing is out there upon request.
- Best for: Competitive Intelligence
- What it does: Routinely gathers and organizes data from tens of millions of sources to aid you track industry trends.
Just like Semrush, Crayon has been a pacesetter of their field for years. They’ve recently integrated AI to assist sort through tens of millions of knowledge points from sources across the net to aid you gain a greater competitive advantage.
Crayon’s AI and machine learning integrations help make sense of what information is very important about your competitors and what’s just noise. It helps keep track of SEC filings, pricing updates, messaging pivots, and more while summarizing the vital information in an easy-to-share format.
What we love: You’ll be able to take a deep dive into competitors. Crayon assesses your competitors’ digital footprints to supply a view of the competitive landscape.
12. Lavender
- Price: Pricing starts at $29 monthly.
- Best for: Email training.
- What it does: Plugs directly into your email platform of selection and suggests the right way to improve email content to drive more replies.
When you’re trying to optimize your emails, Lavender might help. Whether you’re writing an internal memo or a pitch for journalists, Lavender can compose the text for you — or simply aid you optimize your message.
Lavender may help your sales teams. Account executives and sales development representatives can craft personalized emails to hook prospects.
What we love: Lavender gathers prospect news, data, and insights so you may craft a personalised, timely message to shut deals.
13. Braze
- Price: Pricing is out there upon request.
- Best for: Customer intelligence.
- What it does: Integrates with all of your data sources (CRM, MAP, etc.) and appears for signals that a customer is likely to be in danger for churn or shows interest in potential upsell opportunities. Suggests potential messaging strategies to make use of based on that very same data.
Many organizations have been laser-focused on customer retention. Braze helps even the smallest teams save hundreds of hours sifting through data to know what their customers need, whether that’s a further feature or more engagement from their account managers.
Sometimes the signals related to churn are difficult to see. Braze might help your sales team re-engage prospects with marketing content, customer support, and more.
What we love: Braze may help marketing create personalized offers using data. You may also A/B test your campaigns to see how they impact sales.
14. Axiom.ai
- Pricing: Plans start at $15 a month.
- Best for: Automation of repetitive tasks.
- What it does: Automates scraping and interacts with web sites in easy ways in which previously required an individual.
Unlike the method flow automation offered by tools like Zapier, Axiom.ai falls right into a category referred to as Robotic Process Automation.
Axiom.ai can scrape data and automate easy tasks. Your team can gather data from Google Trends, automate website actions, and construct bots.
What we love: Axiom can scrape web sites for data, extract information, or perform other easy user interface actions.
15. Hemingway
Pricing: $19.99
Best for: Content editing.
What it does: Analyzes your content and suggests where you can make it clearer, more concise, or improve your diction.
As Strunk and White suggest, you need to omit pointless words when writing. The one query that we sometimes have is, which of them? Hemingway uses AI and machine learning to discover opportunities at a sentence level that could make your writing that much stronger.
What we love: Hemingway gives you a readability rating so you may assess your overall performance.
Getting Began
Used properly, ethically, and with the proper guidelines in place, AI is not any different than every other tool. Marketing teams can and ought to be using all of the tools at their disposal to maximise their impact on revenue generation.
So while the entire HAL 9000 thing might not be on the horizon anytime soon, well…it doesn’t mean we shouldn’t still be nice to the robots.
