How Marketers Can Use AI Assistants [+12 Best Tools]


Have you ever ever spoken with customer support via a chatbot? In case you’re like me, you sometimes wonder if the opposite voice is a human or an astute AI assistant.

An AI assistant mimics human-like interactions and might assist in various activities — from organizing your inbox to responding to customer queries.

But how can AI assistants help marketers? Here, we’ll cover quite a lot of use cases, together with 12 AI tools for productivity, time management, and more.

Where Marketers Can Best Use AI Assistants

Personalizing customer support.

Increasingly, consumers want personalized support in any respect hours of the day. Nevertheless, many customer support teams haven’t got the bandwidth to supply round the clock assistance.

Manav Monga, Co-Founder and Head of Product Management at Heymarket, believes AI may give customer support teams an enormous lift. As an illustration, AI assistants — like chatbots — can quickly retrieve relevant information, guide customers through common issues, and supply accurate answers, all without human intervention.

Nevertheless, Monga warns that chatbots are only nearly as good as the data you give them. “You need to give it detailed scripts with information from help articles, templates, and your knowledge base. That way, it may well give relevant and actionable responses to your customers,” he advises.

Managing your calendar and inbox.

Email is a typical time sink for marketers. On average, working professionals spend 28% of the day reading and replying to emails. Nevertheless, depending on the amount of emails you get, this percentage could skyrocket.

Luckily, marketers now have powerful AI tools at their disposal to assist manage their inbox and calendar. As an illustration, these tools can prioritize incoming emails, flag urgent messages, and filter spam.

One other time sink is scheduling meetings. Marketers must manage their calendar, schedule meetings, work around conflicts, and supply reminders — which may grow to be a full-time job in itself.

AI assistants have powerful capabilities in calendar management. They will suggest suitable meeting times, send invitations (and reminders) to participants, and seamlessly handle rescheduling requests.

Creating content.

Many marketers are beginning to use AI to streamline the creative process. As an illustration, for those who’re a video marketer, you’ll be able to generate video scripts, create B-roll footage, add music, and even generate a talking head — all using AI-powered tools like Runway AI and Descript.

Whether it’s essential to create videos, blog posts, email copy, or social media content, AI may also help expedite parts of the creation process. That said, AI can lay the groundwork for creating content, but you continue to have to add your individual human touch, perspective, and brand voice to the ultimate product.

Getting a fuller understanding of your customers.

Many AI assistants grow to be simpler over time. As an illustration, each time you interact with ChatGPT, it learns out of your responses.

In Monga’s words: “AI assistants constantly monitor conversations and update their training dataset to present more refined responses. As these bots proceed to collect useful information, they provide a fuller understanding of consumers.”

Monga Quote

For marketers, these conversations can paint a more detailed picture of their customers, revealing deeper insight into their demographics, buying behavior, and intent.

Automating tedious tasks.

AI assistants can take many tedious and repetitive tasks off the hands of marketers, freeing up more time to give attention to higher-level strategy and planning.

As an illustration, a marketer can create a bit of content — like a blog post — in a fraction of the time using AI-powered writing tools. With that beyond regular time, she will be able to give attention to distributing that content across social media or converting it into one other piece of content (e.g., a LinkedIn post or a YouTube video script).

12 Best AI Assistants

Best AI Assistants for Managing Calendars and Inboxes

Best AI Assistants for Writing

Best AI Assistants for Meetings

Best AI Assistants for Boosting Productivity

Best AI Assistants for Managing Calendars and Inboxes


Do you struggle to seek out uninterrupted time to work between meetings? As an illustration, you will have quarter-hour of “heads down” work within the morning, half-hour within the afternoon, and a solid hour within the evening. What you actually need is devoted time to focus, create, and innovate.

Clockwise combines all these moments of uninterrupted time into “blocks” in your calendar (fittingly titled “Focus Time”). As well as, you’ll be able to mark certain meetings as “Flexible” and Clockwise will find one of the best time for participants to satisfy. Consequently, every day is designed together with your productivity in mind.


Because the workplace mantra goes, “A transparent mind starts with a transparent inbox.” But in case your inbox has a lifetime of its own, Superhuman is here to assist. It divides your inbox in half (called “Split Inbox”) and organizes your emails based on priority. That way, you’ll be able to see an important emails in a single place.

If you should follow up on a particular email in just a few days or perhaps weeks, you’ll be able to set a reminder for Superhuman to notify you. Or, you’ll be able to hit “Snooze,” which temporarily removes the e-mail out of your inbox for a set period.

One other great feature is “Read Status,” which signals when someone has read your email and on which device. This allows you to follow up with the suitable message at the suitable time.


Motion puts the normal to-do list to shame. Simply input all of your tasks and Motion will construct a schedule to get all of it done. It mechanically prioritizes tasks, re-schedules them, and guards time for uninterrupted work.

Motion also doubles as a project management tool, helping teams manage deadlines and stay on course. After inputting the project tasks, Motion will create an optimized schedule for every team member. You can even organize any notes, sub-tasks, and comments out of your team in a single central location.

Best AI Assistants for Writing


Jasper is a copywriter’s best friend. It will probably generate social media posts, blogs, articles, and email copy in a matter of seconds. All you wish is a well-written prompt (e.g., “Tell me the advantages of TikTok marketing within the type of a LinkedIn post.”).

Jasper takes it one step further by helping marketers with technical search engine marketing. It will probably write keyword-optimized content, fix duplicate text, and suggest one of the best headers, meta tags, and descriptions.


In case you get bogged down within the research phase, Genei can do the heavy lifting for you.

Genei analyzes large amounts of data – like research papers, blogs, e-books, and articles — and summarizes the important thing takeaways and identifies essentially the most distinguished keywords. This hastens the writing process, helping you progress one step closer to putting pen to paper.


AI-powered writing tools are only nearly as good because the prompts you give them. After all, writing the proper prompt is difficult, and Cohesive desires to eliminate that struggle. It does this by offering quite a lot of templates that fit different content needs.

As an illustration, Cohesive has a template for Instagram captions, Facebook posts, and YouTube videos. Pick a template, input your information, and Cohesive will deal with the remaining.

Best AI Assistants for Meetings

Beautiful AI

Do your presentations need a makeover? Or do you are feeling bored with the standard PowerPoint templates? Beautiful AI might be the answer.

Beautiful AI is a presentation software that allows you to create attractive and impactful presentations and reports. You possibly can hit the bottom running by selecting from a whole lot of pre-built slides. Once you begin adding images and text, Beautiful AI will mechanically reformat these elements on the slide in real-time. Plus, you’ll be able to unlock thousands and thousands of icons and pictures once you enroll.


With Grain, you never need to take notes during a gathering again. This handy tool mechanically records and transcribes meetings – and conveniently excludes any “ums,” “ahs,” and other filler words.

What’s more, Grain will mechanically highlight, clip, and summarize key moments throughout the meeting that you just (and your team) can revisit later.


Picture this: you are about to present a very important presentation during a video call. Suddenly, your neighbor starts mowing their lawn – and now you may have to talk over the persistent hum of the lawn mower.

While we will not anticipate every possible interruption, Krisp can alleviate most of them during audio and video calls.

Krisp is a useful gizmo that mutes background noise and boosts voice clarity. Whether working from home, the office, or in a busy coffee shop, you’ll be able to guarantee skilled sound quality.

Best AI Assistants for Boosting Productivity


ChatSpot harnesses the ability of Generative AI together with your HubSpot CRM. Combined, HubSpot users can save lots of time.

You possibly can consider ChatSpot as a handy virtual assistant. You possibly can ask it to draft an email, add a contact to your CRM, create a report, and more. Simply put, this tool reduces the steps needed to get your job done.

To learn more in regards to the tool, try this helpful guide.

Notion AI

Notion is a preferred productivity app that recently introduced a collection of AI-powered tools to take your work to the following level. In case you have already got a Notion account, these tools are baked right into the app.

With Notion AI, you’ll be able to complete plenty of tasks in a fraction of the time. As an illustration, it may well take your messy notes and summarize them, outline key takeaways, and even populate an inventory of motion items from the data. On top of that, it offers powerful writing, researching, and editing tools.

Trevor AI

Between meetings, deadlines, and unexpected interruptions, it may well be easy to lose track of time at work. That is where Trevor AI may also help.

This tool makes time blocking easy. Simply write out an inventory of tasks and drag-and-drop them into your calendar. Over time, Trevor AI learns and adapts to your scheduling patterns. As an illustration, it’ll start estimating how long certain tasks will take. It will probably also find available time in your calendar and make overdue tasks visible.

The perfect part? Trevor AI syncs with Google Calendar, Outlook/Office365, and Todolist.

Back to You

AI assistants have emerged as powerful tools to revolutionize the best way marketers work. By incorporating these tools into your workflow, you’ll be able to boost your productivity, save time, streamline processes, and gain useful insights into your customers.


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