The 11 Best Internal Linking Tools Every Marketer Needs


In case you’re working in your web optimization strategy, you’ve probably encountered the importance of internal and external link constructing.

In case you haven’t built linking into your strategy from the beginning, you could be overwhelmed as you implement the change. But no have to fear, internal linking tools are here to assist.

On this post, we’ll examine what internal link-building tools do and the advantages they’ll have for your online business. You’ll also preview the perfect internal linking tools in the marketplace so you will discover an answer that meets your needs. Let’s dive in.

What are internal link-building tools?

The Benefits of Internal Link-Building Tools

11 Best Link Building Tools

So, why do you have to use internal link-building tools?

Internal links increase your link value, which helps you rank higher and get more traffic. Internal links also connect your content, giving Google an idea of the structure of your website.

Plus, your visitors can easily learn more and find related pages.

Internal linking establishes a hierarchy in your site and means that you can give more value to your most vital pages.

Let’s say certainly one of your pages is internally linked 3 times. And one is linked 100 times. That shows the style of content you post and points Google to the page you wish to get probably the most views on since it’s a very powerful.

Nevertheless, the method is generally very slow. Internal linking requires going back to old posts and linking to newer ones.

Many individuals just link old posts to newer posts, nevertheless it’s useful to point readers who land on an older post (since it has more web optimization juice) to pages that aren’t as established.

With an internal link-building tool, you’ll be able to automate this process. But there are more advantages than simply saving time in your day. Let’s dive into some below.

The Advantages of Internal Link-Constructing Tools

Link-building can improve your website’s performance in search. Let’s start with the stats.

It’s clear that link-building impacts your site’s rating. Listed here are five additional advantages of internal link constructing.

1. You possibly can establish a relationship between related content in your website.

When Google crawls your site, it follows all of the links on the page to work out the connection between various pages, posts, and other content. That way, Google will learn which pages in your site cover an identical material.

Internal links will establish a relationship between related blog posts, alerting Google to the style of content you offer and constructing authority in your industry.

2. Linking helps orphaned content get discovered by Google.

Orphaned content includes web pages that haven’t any internal links pointing to them. Without an internal link, Google can’t find and index the orphaned pages.

Although you would possibly have a sitemap that lists the URL of your pages, serps may take an extended time to achieve those pages without internal links.

This is very true for big web sites that take lots of resources to crawl or newly created sites that don’t get visited by Google often.

3. You possibly can increase link value to your newer content.

Link value is vital with web optimization. If you publish a page, it builds up “web optimization juice” — meaning it gains credibility through page views, external links, etc.

Newer pages don’t have any of that, after all. By linking your posts internally on older pages, you’ll give you the option to extend the worth of your latest links.

You possibly can increase the link value to your newer content using the web optimization juice you’ve already built up with Google on older pages.

4. You possibly can improve engagement metrics and the user experience.

You usually want people to remain in your site, right? How do you do this? Pointing them to other related pages will help them learn more about you and why they need to use your services or products.

It’s the “binging” content experience people have on TikTok and YouTube.

You must create the identical idea in your website. Not only does it help your site, nevertheless it’s also a greater user experience — visitors use your resources, learn from an authority within the industry, and hopefully develop into a fan of your work.

They’ll then follow you, and you’ll be able to construct a relationship with them. That’s the perfect user experience you’ll be able to have with an organization.

5. Internal linking tells Google what keywords you wish to rank for.

Internal links send a transparent message to Google about what keywords you wish to rank for. Anchor text is the text that links to a page ( that is anchor text). It’s highlighted, so if you click on it, it takes you to a latest page.

The anchor text of an internal link needs to be a relevant keyword. The keyword needs to be a keyword you would like the linked page to rank for. It sends a message about keywords and page associations to serps.

Anchor text tells Google this page should rank for this keyword — giving your page more web optimization juice, relevance, and a greater likelihood at rating for that keyword.

Phew, okay, we’ve learned so much. Now, let’s make it easier to get it done as quickly and efficiently as possible. Here’s our list of the perfect internal link-building tools you need to use.

1. Link Whisper

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  • Pricing: $77 annually for a single-site license; $117 annually for a 3-site license; $167 annually for a 10-site license
  • Features: Google Search Console (GSC) integration, WordPress integration, finding orphan posts, intuitive internal link-building process, and reporting
  • Support: Email support is on the market for all bundles
  • Best for: Managing site-wide internal linking

This plugin crawls your entire site, indexes existing internal links, and creates a report to point out you the link gaps you’ll be able to fill.

The reporting feature shows what number of posts were crawled, links found, internal links, orphaned posts, broken links, and 404 errors.

The tool will point you to posts which are related and never being linked to currently. It suggests anchor text and links. In case you agree, all you have got to do is click on a box so as to add the link.

It also finds orphaned posts (posts that haven’t any incoming or outgoing internal links).

What we love: The mixture of link automation and link customization is unmatched within the industry thus far. Moreover, if you happen to own several web sites, Link Whisper can make it easier to suggest internal linking strategies between those web sites.

2. All in One SEO (AIOSEO)

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  • Pricing: $49.60 annually for basic; $99.60 annually for plus; $199.60 annually for professional; $299.60 annually for elite
  • Features: Link assistance, finding orphaned content, making internal link suggestions
  • Support: Standard and priority support available
  • Best for: WordPress sites

AIOSEO is a beginner-friendly WordPress plugin that helps you improve your web optimization with none technical knowledge.

One in every of the features is a Link Assistant, which helps you construct higher internal links. This tool will provide an in depth link report to point out you the variety of internal links, outbound links, and affiliate links you have got for every post and page.

Then, it shows you opportunities to enhance your internal links. You possibly can see the precise phrase and anchor text. All you have got to do is click a button, after which it’s going to add that internal link to your content.

What we love: AIOSEO may also make it easier to find orphaned pages so you’ll be able to add links to them to get them indexed faster and rank higher.

3. Internal Link Juicer

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  • Pricing: Free for basic; $69.99 annually for professional; $249.99 for a lifetime license
  • Features: Automatic link constructing, customize all links, various anchor text, routinely opening links in a latest tab
  • Support: Email support
  • Best for: WordPress, beginners, role-based editing, various anchor text (very helpful so Google doesn’t ding you)

You don’t get the identical level of control you would possibly have with Link Whisper or AIOSEO, but Internal Link Juicer is an incredible option for beginners and advanced users. Plus, there’s a free and paid version.

You choose your keywords, and the software routinely builds links based in your content. You may also select pages that don’t need internal links.

The tool then gives you a report that means that you can track links, check best-performing ones, and replace broken links.

The Pro version takes automation to an entire latest level. You’ve gotten to decide on the anchor keyword and the interior link related to it.

Nevertheless, one downside of this tool is which you could’t check your existing internal links. You possibly can only construct latest automated ones. It also doesn’t integrate with GSC or handle broken internal links.

What we love: With the premium version, you’ll be able to enable internal links between categories, customize internal links, and import focus keywords.

Plus, manual customization means that you can exclude some links and permit and restrict certain links inside a category.

4. Yoast SEO

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  • Pricing: $99 yearly
  • Features: Internal linking is just available within the premium version, finding orphaned content, finding related posts
  • Support: Yoast Academy, basic and premium support available
  • Best for: Orphaned content

Yoast web optimization focuses on increasing your possibilities to rank by supporting you in constructing a solid internal linking structure.

It identifies the perfect internal linking structure required to maximise on-page web optimization — which helps improve your website crawling and navigation.

One of the best features include finding orphaned content, giving related post suggestions, and suggesting child/sibling post relationship links.

What we love: You possibly can add a related links block below your posts and show related posts, pages, categories, and tags.

5. Yet Another Related Posts Plugin (YARPP)

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  • Pricing: Free
  • Features: Custom templates, customized algorithm
  • Support: Professionally maintained and actively supported with regular updates
  • Best for: Related posts links on WordPress

YARPP is the preferred and highest-rated related posts plugin for WordPress. This tool creates related post sections in your pages to introduce visitors to other relevant content.

It could actually help boost visitor engagement and time on site, helping your web optimization.

You possibly can show related pages, blog posts, media files, and even call-to-action (CTA) buttons. This manner, your top pages don’t get buried underneath latest ones.

The tool creates internal links to your hottest pages and/or posts so serps can easily find your best pages.

What we love: YARPP comes with custom templates which you could match together with your web site design. Plus, it uses a customizable algorithm to find out which pages to point out, considering your post titles, tags, categories, and more.

website showing a related posts plugin

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6. Internal Link Finder

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  • Pricing: Free and premium versions available
  • Features: Internal link scoring, duplicating internal links, anchor text editing
  • Support: Forum support
  • Best for: Large sites

Internal Link Finder is an easy-to-use plugin to administer your internal link structure. This works on WordPress sites and helps you discover internal link opportunities and manage your existing internal links page-by-page.

Among the best features is that it gives you a full breakdown of your internal linking rating and lists areas for improvement.

What we love: Internal Link Finder can check if there are too many pages linking back to a goal page with the identical anchor, discover orphan pages, and find pages with no internal links. Plus, you’ll be able to export the information to a spreadsheet.

7. Interlinks Manager

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  • Pricing: $39 for a lifetime license; optional $12.75 to cover 12 months of customer support
  • Features: Robust analytics, tracking clicks from visitors, link equity calculator
  • Support: Paid support options
  • Best for: Sites on a budget

Interlinks Manager works otherwise than almost every other tool we list in this text.

Along with link suggestions based on keywords an algorithm picks up, you’ll be able to define specific keywords inside each post. The tool will routinely add internal links to your post from other posts that contain the identical keywords.

What we like: Interlinks Manager has a sturdy analytics feature that tracks clicks from visitors to internal links, so you recognize that are effective.

The tool lets you recognize statistics on how much “link juice” a given URL has, and you can too download the analytics right into a spreadsheet.

When an internal link isn’t effective, you’ll be able to adjust the anchor text or the positioning of your internal links.

The drawbacks are that the tool isn’t as intuitive and might’t discover orphan posts.

8. Rankmath

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  • Pricing: $59 annually for professional; $199 annually for business; $499 annually for agency
  • Features: Link suggestions, other web optimization tools
  • Support: 24/7 support
  • Best for: Sites with a pillar/cluster structure

Blogs with a pillar/cluster post model have one pillar post (which broadly covers a subject) and a number of other more detailed cluster posts (which address a particular keyword related to that topic in-depth).

Internal links power this site structure. Each cluster post links to the pillar page, constructing brand authority and link juice to your most vital pages.

Rankmath is probably the greatest internal linking tools for sites using the Pillar/cluster model because you’ll be able to define your pillar posts for every category in your blog.

Then, the tool will routinely make link suggestions to other posts in the identical category.

What we like: You possibly can construct links by entering the keywords you wish to use as anchor text.

9. SEO Press

internal linking tools, seo pressImage Source

  • Pricing: Free; $49 annually for professional; $99 annually for insights, $128 annually for bundle
  • Features: Statistical weighting method link constructing, identifying wealthy anchor text
  • Support: Support center, email support
  • Best for: Statistical-based linking

web optimization Press is a plugin for WordPress that uses statistical weighting to make a decision which keywords to link to to your internal link structure. The tactic calculates the importance of a keyword inside a page in comparison with other articles after which suggests as much as five internal links per post.

What we like: The web optimization meta box can work with all page builders and discover wealthy anchor text.

10. Google Search Console (GSC)

internal linking tools, google search console

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  • Pricing: Free
  • Features: Link reports, link errors, filtered search, downloadable CSV
  • Support: Google support
  • Best for: Finding orphan content

Google Search Console provides a link evaluation report showing you your top linked pages (each internally and externally). The inner links will provide you with the variety of internal links going to specific URLs.

Nevertheless, it doesn’t show anchor text and is just meant as a jumping-off point for constructing your internal links. You possibly can download the report but will still have to add links to URLS manually.

What we love: That is great for locating orphan content. GSC shows you which of them URLs have zero internal links, so you’ll be able to prioritize those and make it easier for serps to search out your posts.

11. Ahrefs

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  • Pricing: $99 monthly for lite; $199 monthly for traditional; $399 monthly for advanced; $999 monthly for Enterprise
  • Features: Link evaluation, link opportunities
  • Support: Help center; Ahrefs Academy
  • Best for: Link opportunities and evaluation

Ahrefs is an all-in-one web optimization tool with several features, including an internal link site audit with the Link Opportunities tool.

You will discover out what top pages you’re internally linking to, plus get opportunity suggestions. The feature looks at the highest 10 keywords that every page in your site is rating for after which looks for mentions of those keywords in your website to offer you internal link suggestions.

Note: You’ll still have to manually update the links, but you’ll be able to export link opportunities quickly.

Getting Began

Internal linking is a crucial a part of web optimization, and until recently, it has been a manual process. With internal linking tools, you’ll be able to boost your web optimization in minutes by finding internal link suggestions and adding to your posts with one click.


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