We have all heard this maxim, “First impressions last,” so we’re aware how vital it’s to strike a very good impression.
Showed up late for a job interview? That is a foul first impression. Eat a clove of garlic and forget to brush your teeth before a primary date? Also a foul first impression.
It seems that the “make a very good first impression” principle holds true not only in face-to-face encounters but in email interactions as well. The end result of giving a very good impression in emails goes an extended strategy to connect with potential business contacts or customer
What’s a welcome email?
A welcome email is the primary email you receive after signing up, subscribing, or submitting your email to an internet store. It’s vital since it’s the primary impression an organization makes with a recent customer, blog subscriber, or newsletter subscriber via email. Welcome emails can deliver videos, special offers, a sign-up form, or simply a friendly hello to determine a relationship with a recent contact.
If you send a welcome email to a recent blog reader, newsletter subscriber, or customer, you make a primary impression on behalf of your brand. To assist ensure you make the most effective first impression possible, we have rounded up some examples of standout welcome emails from brands big and small.
Pro Tip: Use HubSpot’s free email marketing software to simply create a high-quality welcome email sequence just like the ones featured below.
Each example below showcases different tactics and techniques for engaging recent email subscribers. Let’s dive in.
The Components of an Impressive Welcome Email
One factor that actually impacts the client onboarding process is the welcome email. While there’s no one-size-fits-all format, there are several key components that may help your email stand out from the gang and connect together with your intended audience. These include:
1. Compelling Subject Lines
Ensuring recipients actually open your emails is step one in making a very good impression. Subject lines are critical, so opt for brief and straight to the purpose subjects that state clearly what you’re sending, who it’s from, and why it matters to potential customers.
2. Content Recommendations
While the primary purpose of welcome emails is to introduce your brand, it’s also critical so as to add value by providing the subsequent steps for interested customers. place to start out is by offering links to the good content in your website that can give your customers more context in the event that they’re inquisitive about what you do and the way you do it.
3. Custom Offers
Personalization may help your welcome emails stand out from the pack. Customized introductory offers on products are something consumers often want. In case you base these offers on the knowledge they’ve provided or data available to the general public through social platforms, welcome emails may help drive ongoing interest.
4. Clear Opt-Out Options
It’s also vital to supply a transparent way out if users aren’t interested. Be certain that all of your welcome emails contain “unsubscribe” options that allow customers to pick out how much (or how little) contact they need from you going forward. If there’s one thing that sours a budding business relationship, it’s the incessant emails that aren’t easy to stop. All the time give customers a strategy to opt out.
Examples of Standout Welcome Emails
So what does an amazing welcome email appear to be? We’ve collected some standout welcome message series examples that include confirmation messages, thanks emails, and offer templates to provide help to together with your customer onboarding process from start to complete — and make an amazing impression along the best way.
Form of Welcome: Confirmation
Sometimes the tiniest of elements in a welcome email can speak volumes a few brand. And with regards to Food52’s welcome email, the preview text at the highest of the e-mail, “We brought snacks,” definitely accomplishes this.
Also often called a pre-header or snippet text, the preview text is the copy that gets pulled in from the body of an email and displayed next to (or beneath) the topic line in someone’s inbox. So whenever you see Food52’s welcome email in your inbox, you get a taste of their brand’s personality before you even open it.
Food52’s welcome email also does a very good job of constructing trust by putting a face (make that two faces) to their name. As soon as you open the e-mail, you see a photograph and message from the corporate’s founders.
Form of Welcome: Video
From the topic line, all the way down to the conversational tone in the e-mail body, the image of a welcome email above keeps it friendly and straightforward, so the main focus stays on the introductory video inside.
Monday.com is a task management tool for teams and businesses, and the welcome email you get whenever you enroll makes you are feeling like a CEO, because Roy Man is speaking on to you. The e-mail even personalizes the opening greeting by utilizing the recipient’s first name, and that is well-known for increasing email click-through rates (especially if the name is in the topic line).
The more you may make your email sound like a one-on-one conversation between you and your subscriber, the higher. If you’ve just so many details that that you must inform your recent customer about, follow Monday.com’s lead and embed them on a video, somewhat than spelling all of them out on the e-mail itself.
3. Kate Spade
Form of Welcome: Thank You
Let’s face it, the internet-using public is continually bombarded with prompts to enroll in and subscribe to all varieties of email communications. In order a brand, when someone takes the time to sift through all of the chaos to intentionally enroll on your email communications, it’s a giant deal.
To acknowledge how grateful they’re to the parents who actually take their time to subscribe, Kate Spade uses an easy but effective tactic with their welcome emails. They are saying “Thank You” in big, daring lettering. By placing that “Thank You” note on an envelope, Kate Spade recreates the sensation of receiving an actual thanks letter via mail. (The 15% off discount code doesn’t hurt either.)
Form of Welcome: Recent Customers
If there’s a super “attitude” that welcome emails should give off, Lyft has it. The corporate’s easy but vibrant welcome email focuses entirely on the appear and feel of the app, delivering a design that is as warm and smooth because the lifts that Lyft wants to offer you.
At the identical time, the e-mail’s branded pink call-to-action draws your eyes toward the middle of the page to “Take a Ride”, an inviting language that does not make you are feeling pressured as a recent user.
5. Munk Pank
Form of Welcome: About Us
The Munk Pank’s welcome email is the story of why the corporate was founded. It is a healthy snack store founded by a husband and wife. Of their welcome email, they mention that they began the corporate because they never appeared to find nutritious snacks to maintain them energized and on the go.
This is a wonderful version of a welcome email because they let their customers know they’ll relate to the issues they’re facing and so they’ve been there. This helps in constructing trust and relatability; it also gives customers a peek into what they need to expect from their products.
The e-mail ends by sharing the corporate’s mission to assist them live a healthy lifestyle. This welcome email lets subscribers know that they are joining a tribe that is worried about their healthy eating and lifestyle; a mission that goes beyond snacks.
Form of Welcome: Product Story
Who Gives a Crap is a company that sells organic toilet paper, and so they’re keen about it. Their welcome email is equally fun and informative. They state all of the the reason why you need to go for organic and eco-friendly products. Then, they sweeten the pot (pun intended) by noting that they donate 50% of their profits to global sanitation projects.
The e-mail reminds the customer that they still get the bathroom paper at the identical price they do within the supermarket. In addition they have a compelling call to motion of their welcome email that provides 10% off of their products for individuals who subscribe to their email list. The corporate added its “Shop Now” button for convenience, so if readers are convinced to purchase, they’ll accomplish that in a single click.
Form of Welcome: Free Gift or Offer
SAXX Underwear makes a speciality of men’s underwear, and their welcome email could be very catchy and artistic. Their subject line “Welcome to you and your balls” is only a taste of how they use a humorous and relatable tone to attach with their audience.
Their welcome email is visual, too. They show their comfort guarantee with images of models wearing their boxers.
The welcome email also gives a ten% off code for first-time buyers and directs them to their store. Besides the offer, they present their refund policy boldly to supply reassurance for prospects who could also be unsure. These gestures help to construct trust with their recent subscribers and encourage them to purchase from them.
What really stands out within the SAXX Underwear welcome email is the tone of the copy and the careful yet daring and catchy alternative of words.
Form of Welcome: Free Trial
If you enroll for InVision’s free prototyping app, the welcome email makes it very clear what the next step must be.
To guide people on the best way to use InVision’s app, the corporate’s welcome email doesn’t simply list out what that you must do to start. As a substitute, it shows you what that you must do with a series of quick videos. Given the visual, interactive nature of the product, this makes plenty of sense.
Form of Welcome: Confirmation
No fancy design work. No videos. No photos. The welcome email Drift sends out after signing up for his or her newsletter is a lesson in minimalism.
The e-mail opens with a little bit of candid commentary on the e-mail itself. “Most individuals have really long welcome email sequences after you get on their email list,” Dave from Drift writes, before continuing: “Excellent news: we aren’t most individuals.” What follows is just a bulleted list of the corporate’s hottest blog posts. And the one mention of the product is available in a transient postscript on the very end.
In case you’re attempting to craft a welcome email that is non-interruptive, and laser-focused on adding value as an alternative of fluff, that is an amazing example to follow.
Form of Welcome: Event Signup
Inbound attracts business professionals from everywhere in the world. So, it’s fitting that its event confirmation email is easy and simple to follow, with useful links for event information, help, and accessibility.
Keep scrolling and also you’ll see much more useful additions, like:
- Links so as to add the event to your calendar
- Social media sharing buttons
- Directions through Google Maps
This all-in-one approach to event welcomes makes sure that even when individuals who want to attend only see one email, that email will include all the pieces they need.
11. Creative Capital
Form of Welcome: Recent Donor
Nonprofit marketing is usually a challenge, but this email sheds light on infinite possibilities. On this welcome email, donors to Creative Capital get a healthy dose of inspiration.
The e-mail begins with a striking GIF that mixes the work of supported artists with brilliant thanks messages. It continues with a poetic message in regards to the forms of artists the org supports. It is a likelihood to encourage every donor. It reminds them who their donation is supporting and why that motion has massive value.
12. Baltic Born
Form of Welcome: Customer Loyalty
Frequent shoppers can find yourself in additional loyalty programs than they’ll count, so it’s vital for these welcome emails to face out and exhibit a giant offer.
From the beginning, this email focuses on concrete rewards. Then, it gives a transparent explanation of Baltic Born’s reward system. It continues with a button that compels the recipient to get more points.
And the monochromatic design is attractive, but not distracting or overwhelming, making it easy to read on mobile devices.
Form of Welcome: Confirmation
While many subscribers click submit to resolve an issue, positivity is vital in a welcome email. This org supports women on their path to wage equality. It may very well be tempting for this email to start out with emotionally-charged language or statistics that show how big an issue the gender pay gap is.
As a substitute, PepTalkHer shows its understanding of its audience. This email centers on the support, value, and overall awesomeness of this community. It also adds useful links to social media and website channels. This helps jump start each signup’s journey.
14. Third Love
Form of Welcome: Discount Code
As generative AI runs to the forefront of email marketing strategy, personalization is more vital than ever before.
This email grabs subscribers with a personalised offer. The client experience begins with a well-designed online quiz. Then, the outcomes of that quiz are woven right into a useful and private email that features size and product recommendations, together with a reduction offer.
The writing sort of this email is personal too, with a signoff that sounds each supportive and real.
15. Swipe Files
Form of Welcome: Recent Customers
There’s nothing quite like a private welcome email to make an impression on recent subscribers. It’s said that good writing is nice considering, and this welcome email is an amazing example of that concept. This message reads authentic, kind, and curious. It uses direct language, easy-to-read paragraphs, and straightforward calls-to-action. This shows every subscriber what they’re stepping into with their subscription and leaves them excited for more.
16. Oui the People
Form of Welcome: Discount Code
Powerful graphics are one other strategy to make a robust first impression. After signing up for skincare brand Oui the People’s mailing list, the welcome email that hits your inbox makes a stunning visual statement that shows the brand’s vision and personality. Then, it uses daring type to make a compelling offer.
The copy that follows not only matches but amplifies the vibe of the opening image. “Together, we’re going against the grain of traditional beauty to create (damned good) products that feel like they were designed only for you and all your glorious complexity. Life-changing, not you-changing.” The one-two punch of graphics, CTA, and replica makes it tough not to have interaction with this welcome.
Welcome Email Templates
Need just a little assist in getting your welcome email efforts off the bottom? We’ve got you covered with free welcome message templates to streamline the connection process.
Each template shows a special way you may welcome your customers. These examples make it easy to send a welcome email to fulfill your customer’s needs at their current spot in the client journey.
An About Us welcome email introduces recent subscribers to your organization with a firsthand story. It gives you a likelihood to share who you’re, what you do, and what you stand for. This helps you develop a relationship together with your subscriber, which may help them feel more invested in your brand.
It is also a likelihood to set expectations in regards to the content or advantages you offer to your subscribers.
Product story emails showcase your services or products and provide you with a likelihood to teach and encourage together with your welcome. A product story welcome email doesn’t just must be about the way you created your product. It will possibly tell stories about:
- The issue your services or products solves
- Product advantages
- The materials you utilize to make your product
- Key product features
This welcome email can provide help to expand brand awareness in addition to improve customer engagement and conversions.
Video welcomes are a fast and powerful strategy to connect with recent customers, subscribers, or employees. You possibly can feature the people, culture, or messaging that represent your brand in your video. Videos are also an amazing strategy to share:
- Product features and advantages
Video welcome emails may help your enterprise stand out from corporations sending text-only email communication. They’re also a fast strategy to grab attention as you start your relationship with a recent contact.
Free Gift or Offer
Free gifts and welcome offers give recent subscribers and customers a tempting reason to re-engage together with your brand. They’re useful for creating urgency. These welcome emails are also an amazing strategy to highlight personalized offers for the newest addition to your email list.
A free offer or exclusive gift can improve customer retention and loyalty, in addition to construct anticipation for future offers.
An event signup welcome email is vital to the event registration process. This one piece of communication:
- Confirms successful event registration
- Offers vital event logistics
- Highlights speakers and other event details
- Prepares attendees for the event
Such a welcome email can also be a primary step to connecting with a customer. It builds trust and shows how they’ll profit from further engagement.
Confirmation emails can sometimes feel cold or impersonal, so that is one other email where it is vital so as to add some welcome. A confirmation email assures your subscriber or buyer that they’ve successfully accomplished signup. It is also a likelihood to share useful information to make them feel more comfortable about what comes next.
For instance, it is advisable to add order details, shipping, or the day of the week your newsletter comes out. Personalizing this welcome email can go an extended strategy to constructing trust together with your subscribers.
Your welcome email for a free trial is very important since it sets the tone on your relationship with each customer. It is a likelihood to say thanks, offer extra help, and set expectations on your product.
This primary email can also be a likelihood to indicate users the best way to profit from your product and indicate features and advantages they may miss on their very own.
This welcome email has a particular goal — to show that free trial right into a paying customer. With that in mind, it is important to strike a balance. This email should indicate suggestions, features, and details, but not overwhelm with an excessive amount of information.
Thank You welcome emails lead with gratitude to your subscribers and customers. Whether or not they’re signing up on your newsletter, RSVPing for an event, or making a purchase order, this welcome email leads with the positive.
Welcome Email Template for Recent Customers
Your recent customer welcome email often marks the start of the client relationship. This email often comprises plenty of information. It would include order confirmation, product information, helpful suggestions, or a review request.
At the identical time, it must set a tone that emphasizes the character and value of your brand and products. So, it must be welcoming, engaging, and inspiring.
Discount codes make great welcome emails. It’s because they lead with something your subscriber wants. It encourages a purchase order, but this email can also be a likelihood to indicate appreciation, develop brand awareness, or boost recent products.
To profit from any such welcome email, take into consideration limited-time or occasion-specific offers. This adds urgency and offers you a likelihood to quickly boost your customer relationship.
Some customers will get a couple of welcome email from you, so it is important to make your welcome email specific. One example — your customer loyalty program. When someone signs as much as be an affiliate or joins an incentive program on your brand, they need a special sort of welcome.
As you draft this email, deal with personalized connection. Whether you are offering thanks for his or her support, sharing sneak peeks, or giving exclusive offers, each customer must feel special.
Use surveys, interactive features, and integrations to gather feedback from current customers. Then, once your subscribers grow to be loyal customers, you need to use these tools to make your loyalty welcome email super personal.
Each recent donor has a serious impact on your enterprise’s future. So, the best way that you just welcome each donor is a key a part of their experience.
This welcome email is a likelihood to supply thanks, review your organization’s mission and vision, or ask for continued or deeper engagement. The donor welcome email can also be a time to:
- Share inspirational stories
- Highlight the issues your organization is working to resolve
- Offer recent data on the status of your work
Now that you just’ve seen some great examples of welcome emails and templates, let’s dig into the strategy of writing an amazing email and catching customer attention.
How one can Write a Welcome Email
- Write a catchy subject line.
- Restate your value proposition.
- Show the subsequent onboarding steps.
- Generate the “A-ha” moment.
- Add helpful resources.
- Provide customer support contact information.
- Conclude with a call-to-action.
1. Write a catchy subject line.
Research shows that while more than 90% of welcome emails are opened, just 23% of them are literally read. Meaning in case your welcome email doesn’t catch the attention of your recent customer, they might not know you sent it in any respect.
The very best tool you may leverage to extend email open rates is the topic line. A catchy and actionable subject line can draw customers in and make them inquisitive about your content.
When writing subject lines, you should definitely include what your email is promoting and the way it can profit your customer. Remember to be concise, since the reader can only see a sentence or two within the preview. rule of thumb is that your subject line should give enough information to pique the reader’s interest, but not enough in order that they should open your email for the total details.
2. Restate your value proposition.
Although this may increasingly look like an unnecessary step to take, it may actually offer some significant advantages.
Essentially the most obvious profit is that it gives the client some reassurance that they made the suitable decision signing up. It’s never a foul thing to remind customers why they created an account with you, and it clarifies exactly what they’ll expect to realize together with your services or products.
This also gives you the chance to obviously explain any ancillary services or features that you just offer that would create more stickiness with your enterprise. This is very true if you’ve a posh solution with unique features that customers won’t learn about.
3. Show the subsequent onboarding steps.
Now that you’ve got reminded them why they signed up, get them fully arrange together with your services or products. Normally, there are steps that users must take after signing as much as get probably the most out of the platform. Examples include:
- Completing their profile information
- Setting preferences
- Uploading needed information (akin to contacts right into a CRM, profile picture for a social media profile, etc.)
- Upgrading their account or completing an order
4. Generate the “A-ha” moment.
That is one of the crucial vital steps to absorb a welcome email, and there is a considerable and data-driven reason behind that. Former Facebook head of growth, Chamath Palihapitiya, discovered that should you can get a user to amass seven friends inside 10 days, they were way more prone to see Facebook’s “core value” and grow to be a returning lively user. That is often called an “a-ha moment,” wherein the client understands how they profit from using your services or products.
The goal is to get the user to this aha moment as quickly as possible so your product sticks and the client achieves success as soon as possible. This can produce a greater overall customer experience and ultimately help your enterprise grow.
To get this done, first discover your enterprise’s “core value” and the obstacles or prerequisites customers must complete to receive this value. Then you need to use your welcome email to guide recent customers through these tasks.
5. Add helpful resources.
As mentioned within the previous step, you would like the user to see the worth immediately. But, customer success doesn’t stop there. Depending on the character and complexity of your product, customers may have more help. For instance, customers might need guidance on troubleshooting, utilizing advanced features, or getting probably the most value out of your core features.
It’s likely that you’ve got already created help content addressing common questions from customers. Whether it’s tutorial videos, an FAQ page, or helpful blog posts containing best practices, this help content is important to customer success. Why not include it in your welcome email? This provides them the tools they need upfront without forcing them to go looking for the knowledge after an issue arises.
6. Provide customer support contact information.
The ultimate step to setting your customers up for fulfillment is ensuring that they know the best way to contact you. You possibly can spend on a regular basis on the planet creating excellent help content, but you may’t foresee every possible problem that can arise on your customers.
Even should you could, customers are only human, and never all of them will probably be willing to pore through your help resources to seek out the reply to their questions. So it is best to be forthright with customers on how they’ll get in contact with you for help.
Adding this contact information to your welcome email is an amazing strategy to lay the inspiration of trust needed for constructing a relationship. It drives customer loyalty and reassures readers that you just can be found in the event that they need you. Avoid sending customers on a treasure hunt just to seek out a strategy to ask you an easy query. This can result in frustration and send them into the arms of your competitors.
7. Conclude with a call-to-action.
You need to wrap up your welcome email with a call-to-action that entices customers to start the onboarding process. After you have demonstrated your organization’s values and explained how you are going to help them achieve their goals, customers will probably be wanting to start. So, make things easier for them by providing a button at the top of the e-mail that triggers step one within the onboarding process.
Here’s one example of what this might appear to be.
Pro tip: To scale the method, you need to use the steps above to create an AI prompt that can generate a first-draft welcome email in seconds.
Just plug your value props, next steps, and CTA right into a tool like HubSpot’s Campaign Assistant to start. You possibly can even use the identical prompts to create matching ad copy or landing page content.
How one can Write an Worker Onboarding Welcome Email
Welcome emails aren’t just for patrons. The onboarding process has a big impact on how the brand new employees feel about your organization, so it is important to offer it the time and energy it deserves.
Considered one of the vital parts of this process is the onboarding welcome email. It has to match the corporate’s tone and description all of the expectations you’ve for the brand new worker. If that is your first time writing an onboarding email, you’ll find the next steps helpful.
Listed below are the steps to follow when writing an onboarding email.
1. Choose the content of your onboarding email.
Before you begin, it is important that you just are aware of the content of an onboarding welcome email.
The contents are going to differ based on the conditions. For instance, an email onboarding distant employees is totally different from an onboarding email for an worker who will work onsite.
For an onsite worker, the onboarding email should include:
- Welcome events
- First-day schedule
- Arrival instructions
- How one can access their workstation
- Break room details (where to warm lunch, get coffee, etc.)
- Dress code
- What they’re required to bring (passport, ID, social security work, or another paperwork)
- Parking information
- Contact information
For a distant worker, the content may include:
- First-day schedule
- Contact information
- Signup details for collaboration tools
- Welcome video conference meeting (time to be held)
Again, you may change the content based on your organization’s needs.
2. Choose the tone you would like to use in your email.
The subsequent thing that you must settle on is the tone you would like to use in your onboarding email. Do you concentrate on your organization friendly, casual, or super formal? Whatever your answer is, it should reflect on the tone of the onboarding email. This provides the worker an idea of the sort of workplace environment they need to expect. It also sets the tone for a way your recent worker is predicted to make use of when representing your brand.
3. Draft your onboarding email.
The subsequent step is to draft your onboarding email. While the tone of your email might change to suit your needs, here is an example of a template you need to use.
4. Edit your email.
After writing your email, ensure you edit it to ensure you include all of the needed details. You may also use tools like Grammarly for any grammatical errors. You may also have a colleague double-check the e-mail. Remember to connect any needed documents, links, or images as supplemental information.
5. Send or schedule the e-mail.
Lastly, send the e-mail or schedule it so it’s received in a timely manner. For instance, you would like to avoid sending an onboarding welcome email on Sunday evening, which can give the unsuitable impression.
This can allow the brand new Worker to be psychologically prepared and find the needed documents.
Make a Great First Impression
Bottom line? Whether it’s in person, over the phone, or by email, first impressions matter. Your welcome email is commonly the primary likelihood a prospective customer or contact has to see what your brand is all about and should you don’t stick the landing, they’ll likely go someplace else.
Luckily, writing an amazing welcome email is easy. It’s not necessarily easy, but should you deal with what matters akin to compelling subject lines, great content, personalized offers, and at all times, at all times a strategy to opt out, your first impression may help lay the groundwork for long-term relationships.
Editor’s note: This post was originally published in April 2016 and has been updated for comprehensiveness.