Leveraging Zoho for Business Success: Insights from Blues Brothers Construction


Small businesses can greatly profit from implementing versatile software solutions that streamline their operations. Steve Festa, owner of Blues Brothers Construction, shared his experience with Zoho in an episode of Small Biz in 15. In this text, we delve into the insights that Festa shared about using software to make a roofing company more competitive.

The Blues Brothers Construction Story

Blues Brothers Construction is a roofing contractor company based out of South Florida, Boca Raton. They focus on residential roofing and repairs. Steve Festa began his business in 2005 following Hurricane Charlie’s rampage through Central Florida.

“What got me into this,” Steve shared, “was the belief that the majority roofing corporations were failing of their service delivery. So, I made a decision to start out my very own company based on a distinct set of morals and values, specializing in customer experience.”

The Need for Software Solutions

To remain organized, keep tabs on project timelines, and manage estimates, Blues Brothers Construction sought out software solutions. Steve explained, “We would have liked an accounting software and a system that would synchronize our database of knowledge.” This need led them to Zoho.

Steve was drawn to Zoho’s multifunctionality and its capability to attach various points of the business under one umbrella. He noted, “Having all the pieces tied together inside one entity and never having to attach different products using other tools was very useful.”

Implementing Zoho in Blues Brothers Construction

Steve highlighted that his initial draw to Zoho was on account of the CRM and the projects application. He stated, “I want to sell the product and manage the sales cycle, but I also need to supply the work and have a project management style organization past the sales point.”

Zoho’s CRM enabled Blues Brothers Construction to enhance their marketing and sales process. Steve emphasized the importance of the blueprint process and the workflow process in Zoho’s CRM, saying, “I can guide my users through a process that I’ve curated to make certain we’re following that very same experience for our customers.”

The corporate also utilizes Zoho’s Creator for on-the-fly estimating and contract creation. In addition they appreciate Zoho’s analytics tool that enables Steve to realize a fast overview of the business’s status.

Advice for Other Small Businesses

Steve advises other small businesses to start their seek for software solutions by honing in on their customer experience and defining their ideal customer. He commented, “Zoho has different tiers, which is one in all the essential reasons I went with it. It allowed me to transcend the method and keep constructing as creatively as I wanted.”

He also stressed the necessity to check out different software options to search out what suits what you are promoting best. “We navigated through tons of software before we stumbled across Zoho,” he noted, “It gave me the vision where I could give you different scenarios for the business.”

Final Thoughts

Using Zoho, Steve has been capable of design and engineer his business process, keep tabs on what’s happening, and never be out of the loop as an owner. His journey illustrates the transformative power of technology in streamlining business processes, enhancing customer experiences, and ultimately, driving business growth.

As Steve Festa said in his interview, “At the top of the day, I can all the time hang my hat on my morals and my values and make certain that I’m giving that customer experience. I did what I said I might do. That’s vital to me.”

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