Rick Schwartz’s 10 lessons in domaining


Rick Schwartz has been tweeting non-stop in the past few days providing very important tips and lessons about domain names.

Here are Rick Schwartz’s 10 lessons in domaining so far:

Lesson 1: If you give a price, YOU LOSE!!

Lesson 2: If you give a counter-offer just cuz they made an offer, YOU LOSE!!

Lesson 3: Don’t negotiate. That’s when you turn it into a conversation.

Lesson 4: Don’t do REASONABLE, Don’t do CURIOUS

Lesson 5: Don’t wet your pants.

Lesson 6: Don’t be sucked in by BS and shiny object chasers.

Lesson 7. A #DomainName value is Fluid. Don’t be anxious to price a unique asset.

Lesson 8. Sales is about buying. Buy shit, get shit.

Lesson 9: Invest in dotcom.

Lesson 10: #DomainNames that are easy to spell are easier to sell

I made the post today but I don’t know yet how many lessons there will be. He keeps adding more! 🙂

Rick also talked about his sale of the domain name GoBet.com for $850,000 and his refusal to set a price for 18 months!

To read Rick Schwartz’s individual tweets on the 10 lessons above and to read future lessons you can follow him on Twitter.


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