Combined company will have technology and brokerage experience.
Domain name brokerage Saw.com and NameSilo (CSE: URL) announced today that Saw.com is merging with NameSilo’s NameLot. The combination will give Saw.com a technology stack for selling more domains.
The companies already had a sales partnership. Whenever someone searched for a name at NameSilo that was taken and asked the company to help acquire the domain, that lead went to Saw.com. The company calls this service “try to buy.”
Terms of the deal were not disclosed. Saw.com CEO Jeffrey Gabriel told Domain Name Wire via email:
We have two companies that have come together with shared financial interests. Saw.com already received all of the try to buy leads, and we are looking to enhance the product into a more seamless experience while we continue to roll it out to more registrars.
Kristaps Ronka, CEO of NameSilo, explained why the merger makes sense in a press release:
We built NameLot.com with a focus on the technology side but realized, relatively quickly, that what we lacked, was the expertise of the professionals who help take the domain name transaction from conversation to sale.