The Ultimate Guide to Hiring a PR Agency in 2023

Vanessa Carlton said it best: Your organization is making its way downtown, faces pass, and also you’re “success” certain. See what I did there? Anywho, your organization is on its way. But how do you communicate that along with your stakeholders and the general public?

Between blog writing, drafting ad copy, and establishing an email workflow, it’s hard to find time for brand awareness and media management. That is where a public relations (PR) agency will help.

In line with the Public Relations Society of America (PRSA), “Public relations is a strategic communication process that builds mutually helpful relationships between organizations and their publics.” In today’s world, PR and marketing overlap and intertwine, making it obligatory to work together.

You would possibly have questions on how your marketing team and a PR agency can work together like, “What’s going to a PR firm do?” or “What services does a PR agency provide?”

Below, you may learn every part you should learn about hiring a PR agency. And if you happen to’re in a pinch, jump to the knowledge you wish:

While the duties of public relations and marketing can overlap, the 2 serve different functions. Allie Decker, a author on HubSpot’s pillar page team, wrote about public relations and marketing on this blog. She says, “The major goal of PR is to spice up the popularity of your brand. Alternatively, the major goal of promoting is to drive sales.”

PR and marketing can work together by aligning their goals. As an example, people may change into aware of your brand through PR tactics resembling organic social media presence, after which convert into sales out of your marketing tactics resembling Facebook ads. With PR and marketing collaborating on strategic messaging, you may construct your popularity and drive more sales.

1. Status management

Status management is one in all the major services that public relations firms offer. Tactics might include email newsletters, messaging on website copy or blog content, social media management, responding to reviews, and fascinating with followers.

As an example, Taco Bell uses social media to construct its popularity. In the instance below, Taco Bell responds to a customer on Twitter with an authentic, engaging tweet making the brand relatable and boosting its popularity.

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2. Crisis management

In line with data from PwC, 69% leaders have experienced no less than one corporate crisis within the last five years — with the common variety of crises experienced being three. Your organization will almost certainly face no less than one crisis during your tenure. That is why you may have a PR firm give you a crisis communication plan so that you’re prepared when the time comes.

For instance, Susan G. Komen for the Cure, a number one breast cancer charity, faced the results of lacking a crisis communication plan in 2012. They stopped funding Planned Parenthood’s breast cancer screenings after seven years of funding. When Planned Parenthood made the announcement, the story went viral on social media with attacks coming from all sides. Komen waited some time to reply, put up a video failing to take responsibility, after which reversed the choice.

In line with PRSA, there are numerous lessons to learn from Komen’s mistakes, including “Don’t position yourself as a victim. It won’t work.”

3. Media relations

One solution to construct your popularity and get your name out there’s through the media. PR firms can handle the connection between the media and your organization. Tactics include writing pitches to journalists and influencers to realize mentions in industry news and get more media coverage.

For instance, if you happen to own a sustainable beauty company, a PR firm might pitch you to the Organic Bunny blog for an interview about sustainable beauty products.

4. Social media

Social media is a big think about popularity management and one in all the major ways to speak along with your audience, so maintaining your social media accounts can change into a public relations tactic. Because you own your social media accounts they’re a simple solution to construct your brand. Plus, your social media strategy might involve engaging with influencers in your area of interest.

In the instance below, Poo-Pourri uses its own social media account to spice up its popularity and spread the word about an earned media opportunity. Also, note how the founder is lively in the neighborhood, attains media coverage, and builds her company’s brand.

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5. Speech writing

Speech writing is a useful public relations tactic that you simply might use if your organization holds press conferences and events or your employees speak at industry events. Any speeches given on behalf of your organization should represent your brand as an entire. If anyone in your organization has to present a speech, you may consider hiring a PR agency to handle the strategic messaging.

In the instance below, Tim Cook, Apple’s CEO, and other members of his team, give several speeches about recent products and updates during Apple’s annual innovation event. Apple may or may not have worked with a public relations firm, but that is an excellent example of an event where you may refer to a PR firm in regards to the strategic and brand messaging.

6. Press releases

Your organization might need to jot down a press release to announce recent products, launches, campaigns, or movements. This tactic goes hand-in-hand with media relations. For instance, if you happen to work at a shoe company and wish to start out a movement on Twitter to #walkmore, a PR firm can write a press release to announce the campaign and hopefully attain media coverage.

7. Event planning

Event planning generally is a marketing and public relations tactic to advertise your brand, product, or service. If your organization puts on an event for the aim of boosting your brand popularity, you may consider working with a PR agency. A PR agency will help communicate along with your stakeholders and publics, attain media coverage, and plan your event.

For instance, INBOUND, an annual experience event for those within the marketing industry, is an event that’s used to raise the INBOUND brand. At this kind of event, INBOUND provides value to the general public, while also boosting its brand popularity. While this event is planned internally by INBOUND, it’s a great example of the sort of event that a PR agency could help plan.

8. Outreach

Do you should ensure your organization is lively in your area of interest’s community, including trade shows and events? A PR agency will help with that. Public relations firms use outreach as a tactic to spice up brand popularity and increase brand awareness. For instance, if you happen to work at a fish store, your public relations firm might reach out to the Global Pet Expo to realize a booth on the event. Then, they may promote your involvement through social media, a press release, and media interviews.

9. Market research

An important element to communicating and constructing relationships along with your publics is to know them. That is why a PR firm would likely use market research as a tactic. They may use surveys, feedback forms, or focus groups to find out about your audience. For instance, if you happen to own a protein company, a PR firm might send out surveys to see who buys your protein, what form of flavors they need, and what they value in a protein company.

10. Media training

Many firms and types in the general public eye undergo media training. Media training is a tactic public relations firms use in an effort to produce consistent, strategic messaging for the brands they work with. If your organization or brand can have several employees speaking in public, everyone needs to be on the identical page with reference to messaging. If there is barely one one who will likely be the face of your brand, it is important to anticipate common reporter questions and have canned answers prepared.

In the instance below, the Kardashians attend media training to practice answers to essentially the most controversial questions reporters ask them. As a brand, the Kardashians have plenty of moving parts, and the family had never discussed or practiced the messaging they’d use when talking to the media.

11. Internal copywriting

Writing internal copy is a public relations tactic PR agencies use to speak with employees. Your employees are a stakeholder and public of your organization, so a PR firm could manage that relationship. You would possibly need to speak along with your employees to debate major changes, construct morale, or have fun successes.

Our tip from HubSpot is to have a major communication channel where communication is stored and disseminated. For instance, HubSpot has an internal Wiki (see screenshot below), where our employees, who span seven countries, can communicate.

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The differing types of PR firms vary depending on the services they provide and the publics they serve. There are general and specialized PR agencies.

1. General strategic communication

A general public relations firm will handle all points of your PR strategy. They will likely be chargeable for constructing your popularity and brand awareness through most of the tactics described above, including social media, media relations, internal communication, and more. A general communication PR firm is a great fit for you if you happen to need assistance with several public relations tactics.

2. Press communication

A PR agency that makes a speciality of press communication will deal with media outreach, pitch writing, attaining media coverage, and getting interviews with journalists or influencers. Should you only must work with a PR agency in an effort to improve your media coverage, a specialized firm is perhaps an option to think about.

3. Crisis management

A crisis management PR agency can strategize and implement a crisis communication plan. Typically these firms are used on a brief basis, to either draft or implement a plan when your organization experiences a crisis.

4. Internal communication

Internal communication PR firms focus on disseminating information to your employees. Whether or not it’s through a monthly newsletter or an internal hub, they may facilitate worker communication.

5. Community management

A community management PR firm focuses on managing customer relations. They are going to handle the communication between you and your community in places like Facebook Groups and social media.

6. Nonprofit public relations

A nonprofit PR firm focuses on working with specific organizations relatively than specializing in certain tactics. Nonprofits will typically have different rules and regulations in the case of communicating with its publics, which is why many firms focus on nonprofit. A nonprofit PR firm will work with organizations in industries resembling health, medical, or charity.

7. Public affairs public relations

Much like a nonprofit firm, a public affairs PR firm focuses on working specifically with government officials as a communication tool. For instance, if your organization desires to endorse a politician or a government official desires to be a spokesperson on your company, a public affairs PR firm can manage that relationship.

1. Set your objectives

Now that you’ve got decided to rent a PR agency, your next query is perhaps something like, “How do I even start?”

To start, start fascinated by your goals. Answer questions like “What do I would like to perform by working with a PR agency?” and “How can a PR agency help my company?” Once you begin working with a PR firm, you may almost certainly draft SMART goals. SMART goals are specific, measurable, attainable, relevant, and time-bound.

Once you might have an idea of your goals, our next tip is to take into consideration what sort of PR firm can show you how to meet those objectives (see kinds of PR firms above). For instance, if your organization has experienced a social media crisis like Komen (described above) it is advisable to work with a crisis management firm. Alternatively, if you happen to work at a nonprofit charity foundation just like the Red Cross, you may work with a nonprofit public relations agency.

2. Create a budget

Before you start researching which PR agency you should work with, create a budget. Consider how much you are willing to spend on public relations efforts. You need to give you the chance to reply questions like “Will this come out of our marketing budget?” or “What percent of our budget can we contribute to PR?”

Megan Conley, a video editor/animator at HubSpot, writes about making a budget on this blog. To create a budget, she says:

• Align your goals along with your budget
• Consider hidden costs
• Remember your priorities (consider those SMART goals)

To recover at prioritizing your PR line items, download the PR Budget Template (included within the 8 Budget Templates to Manage Your Marketing Spend).

You can too try the common 2021 rates for a PR agency below.

3. Research PR firms

Together with your goals and budget in hand, begin researching the precise form of PR agency you have decided to work with. Gather information on their popularity, reviews, cost, social media presence, testimonials, clients, etc.

Aja Frost, a senior search engine optimization strategist and former author for the Sales blog at HubSpot, writes about creative prospect research strategies on this blog. These same strategies might be applied to researching a PR agency.

Frost suggests:

• Take a look at their company’s job page: This will provide you with an idea of their current objectives and what tactics they’re specializing in. For instance, are they developing a social media team or trying to hire an authority in crisis management?
• Search for strategic announcements: By researching for announcements, you’ll be able to find out about initiatives, successes, recent strategies, and their very own brand popularity. It is important to think about how they handle their very own PR.
• Read the shareholder letter: This offers you an idea of their financial strength, unique value proposition, and accomplishments. You must find a good PR agency to work with.
• Go on Glassdoor: Glassdoor is an excellent place to find out about worker reviews, company culture, and goals. It will give a great idea of their popularity.

4. Write a listing of inquiries to ask

After thoroughly researching different PR agencies, create a shortlist to contact. Before you contact an agency, write down a listing of inquiries to ask.

You’ll be wanting to find out about:

• Price
• Experience/expertise
• Previous clients
• Prior successes
• Reviews/testimonials

See examples of questions to ask a PR agency below.

5. Have meetings

Armed along with your questions, the next move is to have meetings with different PR agencies. Undergo your list of questions and gather the knowledge you should make a call. For these meetings, our tip is to listen to who you might have chemistry with. It is often easier to work with people who find themselves adaptable and might have an intelligent conversation about your strategies. After your meetings, compare the proposals you receive, from price to strategy.

6. Set expectations

Once you have decided which PR firm you should work with, ensure you have made your objectives and goals clear. Arrange a transparent line of communication, while also defining your expectations. Talk along with your PR agency about your SMART goals and discover how you may measure success.

7. Onboard your PR firm

The ultimate step to hiring a PR agency is to undergo the onboarding process with them. Work out who your major point of contact is and discuss your communication goals. Ask questions like, “How often will we touch base?” or “How will we track the outcomes of our work together?”

Inquiries to Ask a PR Firm, Agency, or Rep

1. “Do you focus on a certain industry?“

There are several types of PR firms (see examples above) that you simply might work with. Before you hire a PR agency, discover in the event that they focus on a certain industry or have only worked with certain kinds of companies. This will provide you with an idea of how and in the event that they will help your organization.

2. “How will you get us media coverage?“

It is important to search out out what tactics the agency uses to realize media coverage. As well as, see in the event that they mention their media list once they answer this query. Most PR agencies have a media list and have built relationships with people within the industry. Also, see in the event that they have any recent strategies or tactics that you simply have not heard of before, resembling influencer marketing or guerilla marketing.

3. “How do you measure success?“

A very important quality of any marketing or public relations agency is to give you the chance to trace ROI. Every agency must have a system in place for tracking results and analytics for his or her campaigns. Also, see what success looks like for them. Ask questions like “How have you ever tracked success for previous clients?”

4. “How do you propose to work with our marketing team?“

Once you hire a PR agency, it is best to consider how they may work along with your marketing team. The 2 go hand-in-hand, especially because some tactics might overlap. Ask questions like “How do you account for our marketing team once you plan a campaign?” or “How do you communicate what your agency is chargeable for versus our marketing team?

5. “What do the primary few months appear like?“

Work out how they plan to start. Do they deal with market research in the primary few months? How long would that take? It is important to work out how they start with their clients and what their strategy would appear like on your company.

6. “What’s your pricing structure?“

After all, budget is one in all the major points you should inquire about. Find out about their pricing structure. Ask questions like “Do you price per project, per hour, or a retainer fee?” and “How often do you charge?” Affording your PR agency is the major priority.

7. “Can I see work you have done for businesses in my industry?“

Again, you should see that they’ve had success with other businesses or brands in your industry. This tells you that they might need a media list they will contact instantly. It also lets you realize they might be successful for you, because they’ve done it before.

8. “Can I contact past clients?“

Once you realize that a PR agency has seen success with other brands, ask for references. Ask previous clients questions like “Was [PR agency] enjoyable to work with?” and “How did they measure success for you?”

9. “Do your employees have experience working in marketing and sales as well?“

That is a vital query to ask because your PR agency should understand how marketing, sales, and PR all work together to drive sales. If its employees have experience in marketing and sales, they may understand the context of how PR suits in your strategy.

10. “Who would I be working with?”

Ask about their systems. The PR agency you’re employed with must have a communication plan in place. Work out what their team structure is like. Will you might have one point of contact, like an account manager? Or will you’re employed with several people on the team depending on the project?

11. “How can your organization grow with us?”

As your organization grows, you should have a PR agency that may understand your needs from startup to scale up. Ask in the event that they’ve worked with brands of all sizes and see in the event that they’ve worked with anyone from the startup to enterprise.

Now that you realize the precise inquiries to ask, here’s a few of the very best PR agencies what you are promoting can leverage.

1. Otter PR

Otter PR is a number one public relations agency with a popularity for excellence within the business, technology, and healthcare sectors. The agency has been recognized for its progressive, result-driven approach, and has helped quite a few businesses establish their brand and popularity in competitive markets — especially with emerging technology firms.

The agency has worked with various firms, from fintech disruptors to biotech innovators, and has helps them successfully communicate their value propositions to investors and customers alike.

A few of Otter PR’s biggest clients include notable names resembling Splunk, Upgrade, ShareThis, and Rescale. With a roster of high-growth firms, Otter PR has proven its ability to deliver effective PR strategies that help businesses capitalize on growth opportunities and meet their objectives.

Services Offered:

• Media Relations
• Status Management
• Crisis Management
• Media Training

2. Channel V Media

Channel V Media is a dynamic Latest York PR agency known for innovation and creativity. With a team of experienced PR professionals, the agency has helped clients achieve their marketing and communications objectives through quite a lot of services including media relations, event planning, and digital marketing.

One among the important thing strengths of Channel V Media is its experience in lifestyle and entertainment PR. This agency has expertise in working with celebrities, influencers, and entertainment properties makes them an excellent alternative for businesses within the entertainment, fashion, beauty, and hospitality industries. They’ve helped clients secure beneficial coverage in top-tier publications and media outlets, generating buzz and increasing their visibility out there.

A few of the agency’s biggest clients include MTV, VH1, MySpace, and WWE. They’ve also worked with major brands resembling Puma, Mini Cooper, and Goal. With a deal with creativity and a track record of success in the life-style and entertainment sectors, Channel V Media is a wonderful alternative for businesses trying to stand out and capture attention in competitive markets.

Services Offered:

• Public Relations
• Retail Technology PR
• Food and Beverage PR
• Climate Tech PR
• Fintech PR
• B2B PR

3. BLASTmedia

BLASTmedia is a top-notch PR agency that has a proven track record of delivering exceptional results for B2B SaaS and technology firms. With over 15 years of experience, the agency has established a popularity for excellence.

One among the important thing strengths of BLASTmedia is their deep understanding of the B2B technology space. They’ve developed a wealth of experience working with emerging startups, in addition to well-established brands, delivering effective PR strategies that help clients achieve their goals.

A few of the agency’s most notable clients include names like RingCentral and Trello. With a deal with B2B SaaS and technology clients, and a history of success with among the biggest names within the industry, BLASTmedia is an excellent alternative for businesses trying to effectively communicate their value proposition, establish thought leadership, and achieve leads to highly competitive markets.

Services Offered:

• Media Relations
• Thought Leadership
• Content Creation
• Measurement

4. Propllr

Propllr focuses on startups and innovation-driven firms. With a team of experienced PR professionals, the agency has developed a singular approach to helping businesses construct brand awareness, establish their thought leadership, and grow their customer base.

One among the important thing strengths of Propllr is its deal with startup and technology clients. They’ve worked with quite a lot of emerging firms across industries including fintech, healthcare, and enterprise software. They’ve helped startups raise enterprise capital, launch recent products, and scale their businesses. It’s especially helpful to firms in search of highly customized, tailored PR campaigns to assist them stand out in crowded markets.

With a deal with startups and innovation-driven firms, and a proven history of success, Propllr is a wonderful alternative for businesses looking to ascertain themselves as market leaders and drive growth.

Services Offered:

• B2B Teach and Startup PR
• Content Marketing

5. Firecracker PR

Firecracker PR has built a popularity for delivering exceptional results for technology, consumer product, and lifestyle brands. The agency has focused on storytelling and creativity and helped quite a few businesses construct brand recognition and awareness.

This agency focuses on crafting compelling stories that resonate with goal audiences, and are highly expert at securing media coverage in top-tier publications.

A few of Firecracker PR’s most notable clients include names like Adobe, AT&T, and Google. They’ve also worked with emerging firms resembling Zest AI, Trade Coffee, and Bump Boxes. With a deal with storytelling and creativity, and a proven track record of success, Firecracker PR is a wonderful alternative for businesses looking to ascertain their brand, and construct their popularity in highly competitive markets.

Services Offered:

• Public Relations
• Content Marketing
• Social Media
• search engine optimization Marketing

6. NinjaPromo

Ninjapromo.io is a full service digital marketing company that provides stellar PR services. Its deal with data-driven strategies and measurable results makes it an excellent alternative for businesses trying to amplify brand awareness and strengthen company popularity.

One among the important thing strengths of Ninjapromo.io is their experience in e-commerce and consumer goods. They’ve helped quite a few businesses develop and execute successful digital marketing campaigns, driving website traffic, increasing conversion rates, and growing their customer base. NinjaPromo has also aided businesses names like Philips, Clarks, and Johnson & Johnson.

Services Offered:

• PR
• Marketing
• Branding
• Video Production
• App Development

7. The Silver Telegram

The Silver Telegram has a deal with high-level strategy and personalized service, the agency has helped quite a few businesses construct and maintain their reputations in highly competitive markets.

A few of the agency’s biggest clients include names like Deloitte, Nike, and MGM Resorts International. With a deal with strategic communications and popularity management, and a proven track record of success, The Silver Telegram is an excellent alternative for businesses trying to protect and enhance their reputations, especially those in highly regulated industries resembling healthcare, finance, and gaming.

Service Offered:

• Competitive Evaluation + Brand Audit
• Custom Communication Strategy
• Paid Media Relations
• Brand Messaging

8. 5W Public Relations

5W Public Relations is a full-service PR agency that has a broad range of experience in various industries. Its popularity is understood to be particularly expert in crisis management and popularity management, which makes it a wonderful alternative for businesses that operate in highly regulated industries or may face challenges regarding their reputations.

With a deal with strategy, industry expertise, and a portfolio of successful campaigns, 5W Public Relations is a wonderful alternative for businesses that need a comprehensive PR solution that delivers consistent results.

Services Offered:

• Integrated Campaigns
• Crisis PR
• Media Relations
• Strategic Messaging
• Issue Advocacy
• Traditional and Earned Media

9. Ogilvy Public Relations

Ogilvy is one in all the world’s largest and most recognizable PR agencies, offering a broad range of services including brand strategy, PR, and social media marketing. Its global network of offices, deep industry expertise, and popularity for creative excellence make them an excellent alternative for businesses that need a comprehensive, multinational PR solution.

This agency has worked with a spread of clients across industries resembling healthcare, finance, and tech, delivering successful campaigns, and enhancing the brand’s image and recognition.

A few of Ogilvy’s biggest clients include names like American Express, Coca-Cola, and IBM. With a world presence and a celebrated history of excellence, Ogilvy is an excellent alternative for businesses in search of a good PR agency with a deep industry expertise that will help them fulfill their strategic marketing goals and enhancing brand popularity.

Services Offered:

• Public Relations
• Consulting
• Promoting

10. Idea Grove

Idea Grove focuses on B2B technology clients. It acts as a strategic partner for tech firms and startups as they assist them differentiate their brand and construct their popularity.

rom cloud computing firms to cybersecurity, Idea Grove is especially expert at developing thought leadership strategies that may position businesses as leading voices of their industry. Moreover, its commitment to data-driven results and ROI makes the agency a sexy alternative for businesses in search of quantifiable PR outcomes.

With a deal with B2B technology clients and a proven track record of success, Idea Grove is a wonderful alternative for businesses looking to boost their brand profile and credibility within the technology market.

Services Offered:

11. Walker Sands

Walker Sands is a good marketing and public relations agency that makes a speciality of B2B technology and skilled services firms. Its strategic “Earn, Own, Paid, Shared” approach to PR ensures that clients receive a customized mixture of tactics that caters to their unique needs and goals.

Walker Sands has built a powerful popularity for delivering results-driven PR campaigns over the course of 18 years. Its successfully worked with quite a few clients, including well-known brands resembling Siemens, HP, Bing, and CareerBuilder. Businesses which can be in search of a PR agency that may understand their industry’s unique challenges and might provide tailored solutions to deal with them would profit essentially the most from Walker Sands’ expertise.

Services Offered:

• Media Relations
• Content Marketing
• Thought Leadership Development
• Demand Generation Strategies

12. 6 Degrees PR

6 Degrees PR is a full-service public relations agency that provides creative, strategic solutions to clients in healthcare, finance, technology, and consumer industries.

With over 12 years of experience and offices in Toronto and Vancouver, 6 Degrees PR has worked with quite a lot of clients from small startups to Fortune 500 firms like Ford, Samsung, and Walmart. Its team of seasoned PR professionals has earned a powerful popularity for delivering outstanding results that help clients achieve their business objectives.

6 Degrees PR takes a creative and strategic approach to PR that focuses on ROI, and have a proven track record of delivering results that drive business growth and success.

Services Offered:

• Media Relations
• Event Planning
• Influencer Marketing
• Social Media Content Creation
• Brand Awareness

13. BIGfish Communications

BIGfish Communications is a full-service PR agency based in Boston that makes a speciality of working with technology-focused firms. With over 20 years of experience within the industry and a team of seasoned PR professionals, BIGfish Communications has built a solid popularity for delivering results-driven campaigns. BIGfish has worked with various clients, starting from startups to large, well-established firms resembling Logitech, ASUS, and Microsoft.

Businesses needing PR services within the technology industry would profit essentially the most from BIGfish Communications’ expertise. Its deep understanding of the most recent trends and insights within the industry and robust media relationships to leverage for secure coverage in top-tier publications. Its strategic approach to PR sets it other than other agencies, emphasizing transparency and constructing strong partnerships with its clients.

Services Offered:

• Media Relations
• Strategy & Planning
• Messaging & Positioning
• Media Training

14. PressFriendly

PressFriendly is a highly effective PR service for businesses specializing in media relations, messaging, and content creation. With a team of experienced PR professionals who help businesses to craft their messages and communicate them effectively to the media. One among PressFriendly’s strongest solutions is its targeted media outreach, which involves identifying essentially the most relevant journalists and bloggers in a selected industry and pitching them with engaging stories and news.

PressFriendly has a proven history of success in delivering results for businesses. They’ve helped clients to secure coverage in top-tier media outlets resembling The Latest York Times, CNN, and Forbes, and have helped businesses to boost their profile and construct their popularity. The corporate has received quite a few accolades for its work, and has been recognized by publications resembling TechCrunch and Fast Company as one in all the leading PR firms within the industry.

Services Offered:

15. SmartBug Media

SmartBug Media is an award-winning PR agency that gives a big selection of services geared toward boosting businesses’ marketing and PR efforts.

SmartBug Media has a proven history of success in delivering top-notch PR services to their clients. They’ve helped businesses of all sizes and industries to construct their brand, increase their web traffic, and generate leads. Their work has earned them quite a few accolades including being named HubSpot’s 2020 Global Partner of the Yr. Above all, SmartBug Media is a wonderful alternative for businesses trying to improve their PR efforts and achieve their marketing goals.

Services Offered:

• Media Relations
• Crisis Management
• Content Creation

Find the Right PR Agency for You

Selecting the precise PR agency for what you are promoting is a critical decision that may have a big impact in your brand image and overall success. By understanding what you are promoting needs, researching potential agencies, and asking necessary questions, you’ll find the right PR partner to raise your brand’s public image. Remember to decide on a partner who understands your brand, shares your values, and has the experience and resources to show you how to achieve your goals.

Editor’s note: This post was originally published in October 2019 and has been updated for comprehensiveness.