The Top Advantages of AI for Marketers [State of AI Data]


The longer term of selling is undoubtedly intertwined with AI. The query now becomes: how will you fold it into your work?

The HubSpot Blog surveyed 1,300+ professionals to see how they use AI of their day-to-day work and where they see the most important advantages of this technology.

We hope these insights will aid you find the very best areas to supercharge your marketing with AI. Let’s dive in.

The Top Advantages of AI for Marketers [New Data]

1. 67% of marketers say the most important advantage of AI is the power to create content faster.

In the event you’re in marketing, your job likely requires a point of creativity. Yet, the standard of your creativity is usually impacted by tight deadlines, limited time, and competing responsibilities.

So, what’s a marketer to do? Enter AI.

A staggering 67% of marketers who use AI say it accelerates the content creation process, enabling them to put in writing faster, research quicker, and hit “Publish” in a fraction of the time.

Even in the event you’re not able to hand over your entire creation process to the robots — which we do not recommend anyway — you’ll be able to still use it for smaller tasks inside the process.

Here’s a snapshot of how marketers are leveraging AI for content creation:

  • 25% use AI to summarize content into key points
  • 18% use AI to create outlines 
  • 20% use AI to put in writing marketing copy
  • 36% use AI to create images

AI can also be a robust tool for repurposing content. 13% of marketers use AI for this exact purpose, enabling them to get more traction content-wise.

Take Vidyo AI, for instance. This tool allows you to convert YouTube videos into short, bite-sized videos for TikTok and Instagram. That is one in all many tools that may convert content for various formats, platforms, and audiences.

Benefits of AI: 13% of marketers repurpose content with AI, from HubSpot's State of AI Report

2. 49% of marketers say the most important advantage of AI is the power to create more personalized content.

Odds are, the last marketing email you received addressed you by name. This is only one example of how integral personalization has turn into in marketing.

Today, consumers expect brands to push beyond generic messaging and speak to their interests, demographics, and site. But offering such an experience to every customer becomes difficult at scale.

With the assistance of AI, marketers can move beyond easy demographic targeting and create dynamic customer segments. It does this by “crunching the numbers” to predict consumer behavior based on past interactions.

Platforms like Netflix, for instance, leverage AI to investigate viewers’ preferences and viewing history. The platform then provides tailored recommendations that align with each customer’s unique taste.

Benefits of AI: 85% of marketers who use AI say it boosts content personalization, from HubSpot's State of AI Report

Ultimately, smarter data results in more personalized customer experiences. By understanding your customer — and segmenting them accurately — you’ll be able to craft targeted campaigns and messages that resonate on a deeper level.

3. 48% of marketers say the most important advantage of AI is the power to generate latest ideas.

With AI, you are one well-written prompt away out of your next big idea.

Whether brainstorming a latest marketing campaign, writing a product description, or exploring blog topics, AI-powered chatbots – like ChatGPT, Jasper AI, and HubSpot’s Content Assistant — can complement your creativity by offering latest ideas and expanding the scope of possibilities.

benefits of AI: HubSpot's content assistant, from HubSpot's State of AI

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As an illustration, imagine a marketer using a chatbot to generate taglines for an upcoming marketing campaign. She includes details about her brand, target market, and campaign objectives. It quickly generates a listing of catchy ideas from which she picks her favorite. Then, she edits it together with her brand’s unique style and tone.

AI may also refine your ideas with market data, consumer feedback, and historical performance. For instance, you could possibly paste tons of of customer reviews right into a chatbot and ask it to discover trends from the positive feedback.

From here, you’ll be able to emphasize those strengths in your marketing campaigns and product descriptions. Or, you could possibly use the evaluation to uncover common pain points or desired features.

Back to You

We hope this text provides a solid overview of the important thing advantages of AI, specifically within the marketing realm. It is important to notice that there is no “right” strategy to implement AI into your workflow. Ultimately, it’s as much as you to explore where this technology can best supercharge your work.


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