New brands for business
Top 10 tips for business naming
- To successfully name a company you need to make some research following the top 10 rules of naming companies.
- The top 10 rules of business naming are:
- Catchy. Pick the most memorable and catchy name that you can afford. The name that is forgettable, or easily confused with many similar names is a recipe for disaster, as your customers will struggle to remind themselves what was the go-to name, and you will leak targeted traffic to all your competitors.
- Short. Opt for the shortest name in your reach, as shorter brands are much easier to memorize and to visualize, and are simply more catchy. Even better if the brand name is not only short but also sticks in mind easily – that would be a true gem. Innovative names for company that are short are unfortunately hard to find.
- Com domain. Secure a domain in com extension that exactly matches your brand. Anything less than that, like opting for a cheap alternative extension, and you will surely lose traffic in favor of the top com domain.
- Unique. Pick a unique company name that has some special quality or a captivating vibe to it, which makes future marketing efforts a lot less expensive. You can save millions on marketing expenses if your brand is catchy and appealing. Best start-up names are creative, and business names are usually recognizable and make sure your business or product will not be mistaken for your competitor.
- Informative or versatile. Brand name ideally should convey some information about your company mission, your product or the scope of your service. That is however difficult in case of businesses with a wide scope of operations, market groups and global companies. In such case the name should be versatile and general enough to encompass all the future fields of activity.
- Smooth. Make sure your new business brand is easy to say, to spell and to write down in all target languages that you may opt to operate in. In most cases you will be fine by choosing a neat, pronounceable invented word that passes the radio test in English. The radio test means that you should be able to write down the brand just by hearing it. If the business name contains a deliberate spelling mistake (a misspelled brand) it should be easily explainable. Avoid names that include complicated mis-spellings.
- Elegant. A name that is refined and elegant will be easily associated with high quality, professional or even premium service. A polished brand name conveys business quality better than promotion efforts. Best name for a company will have a dose of inherent elegance.
- Visual. A visually appealing and attractive brand name, like those framed by the same letter, or with a repeating syllable, or with attractive alliteration, or with the same letter count in words are a great asset, considered as best startup names, because these qualities increase recognition and memorability of a start-up name, and make logo design easier and more effective.
- Melodic. Best name for a company will be rhythmic or rhyming, and this are quality is a big upside to be taken into account when naming companies.
- Legal. Check if the chosen brand name is already trademarked for use in your industry and in your target market (target country). There are existing and expired trademarks for a lot of business names, but you need to take care only of your target niche, and your specific product and service range. You can always legally sell apples using the word ‘Apple’ as part of your brand, and you can always service Amazon trips using the word ‘Amazon’ in your brand. You must be aware however that a trademarked and registered brand limits your scope of usage to the unprotected areas of activity.
Best place to look for a new business name is https://brandxy.com with over 2000 premium company names available selected carefully from the full company names list at http://Squadhelp.com , or sites like https://Brandaxo.com , where the majority of the available business brand are short, cool and catchy, and also at https://Brandbucket.com
Top 10 mistakes to avoid when naming a start-up
- How to find a cool name for a new business and avoid costly pitfalls?
- How to find a catchy business name at low cost?
- These are 10 most common branding mistakes you need to avoid:
- Choosing a cheap new tld. Many start-up follow the increasingly popular trend of choosing a low cost domain to host their website. These alternative extension domains (so called new TLDs, like like .io, .co, .xyz, .sit, .online etc.) are much chaper at the moment of purchase, but incurr very high costs later, when most of your customers "leak" to the .com domain owner, bezause that is what most people remember when thinking of an Internet website. There is only one dot com domain with your brand, and an infnite numer of domains with alternative extensions._ That means that there is a large chance your clients will not remember your extension correcty, and end up at the dot com website of your competition. And the price of the dot com domain will rise with th success of oyur start-up, so if you plan to acquire it later, oyum need to set aside a lot more than if purchased outright, before your new brand name became popular.
- Buying a newly registered domain. Some businesses choose for a cheap solution - a hand registered domain. These names are usually sub-standard quality and do not pass the "Top 10 rules of business naming" test as described above. Unfortunate, ambiguous and harsh mis-spellings, names that are hard to pronounce, difficult to advertise and market, or difficult to remember - those are most common among the newly registered domains.
- Bland, dull or generic names. That brings us to memorability - make sure your chosen name does not blend in with dosens of similar brands already operating on the market. You risk again losing customers in favour of your direct competition, and your marketing efforts might as well be pointless if a customer can't remember the difference between your brand name and the brand of your competitors.
- Trademark protected brands - conduct a legal analysis of your target brand in your prospective market - are there existing registered trademarks in your chosen country and in your planned area of commercial operation? You do not need to worry about trademarks registered in other areas of business activity, if these business niches are not protected and do not increase the risk of trademark infringement or misinforming the customers. You may still legally sell apples in most civilised countries of the world using the word 'Apple' in spite of the fact that it is trademarked in it's respective field of operation.
- Bad foreign language meaning. Check the languages of your customers - be sure you check your new chosen business brand in all prospective languages your clients use. Avoid negative connotations and bad language. There are many examples of failed brandng due to insufficient care for foreign meanings.
- Failed synergy or lack of coherence. If you plan to name your business "Fast Panda" or "Cure Cloud" you will encounter problems with inner synergy of your brand. If parts of your brand name work against each other because of the inherent vibe of the words you use, it will make a bad impression and decrease memorability. Pandas are not associated with speed and one might expect a cloud to be rather poisonous than healthy, and that makes the brand lack synergy.
- Visually difficult. There are brand names that might sound right, but when typed they are easy to cause spelling mistakes. These includes doubled and tripped vowels of some kind, like "ii" or "iji", a as well as some consonants like "yy" or "wv". That does not mean that doubling letters is a bad idea, but you just need to check how th name looks in lower letters and in capital font.
- Failed radio test. If the name is very hard to spell after hearing it in difficult conditions, like a crowded bar or a noisy office, it will also make problem and require explenations in tlephone calls.
- Many spelling options. If the brand name has many equaly valid spelling options, it makes it necessary to mention the correct spelling each time you bring up you name.
- Narow meaning. If a barnd name is too descriptive, or uses words of narrow meaning, that are difficult to extrapolate to other business niches, it might limit your growth potential and require you to rebrand in the future. Rebranding is possible and sometimes in unavoidable, but it is best to choose a comapny ame that will allow for future expansion. If you need to rebrand - thera are a 1000 o available rebranding ame options at https://NamingKing.com , https://Brandxy.com or https://Brandaxo.com.
Finding a name for new business on a budget
How to find your new company name or how to rebrand your existing business? The smartest way to find a new business name is to visit an wide array of professional business brands at https://brandxy.com .
It is quite difficult to find a short, professional, business name for a startup, and the best way to approach naming a comapny is to make use of a ready list of cool names for new businesses, memorable app names and unique brands for services and products that let you name a business or rename a company quickly.
You may also find a name for a new company or rebrand your business easily choosing from a selection of available business name ideas that include dot com domain and logo, all available at https://Brandaxo.com . Brandxy lets you quickly name a business or rebrand. Find the best brand name for a new business from a wide array of professional and catchy startup names and business name ideas.
Pick a domain to name a new company or rebrand a project.
Naming a new company can be compared buying the headquarters for your business: you might be tempted to opt for a less costly solution, like a low quality brand with a domain with an alternative extension, that corresponds to investing in an suburban office on a side street with poor communication. That will save you a lot of initial expense, but it will also cost you a lot more down the road. But if you really care about the growth potential of your new business, you know that funds invested in professional, well located and communicated HQ premises on a main street of the capital is an investment in the future of your company. The same goes for choosing a business brand for your company: if you go for a professional, memorable, catchy and easily marketable brand, the upfront cost will be much higher than with a random name picked from a name generator, but you will open wonderful growth opportunities and market presence for your business.
How to avoid the biggest trap while naming a company?
The usual scenario of an excited startup owner looking to name their new company usually includes the following steps:
1. looking for a cheap name using tons of business name generators available on the web just to discover that all the inetersting names are taken in the dot com domain extension
2. considering a domain with any of alternative extensions, like .co, .io, .net., .xyz, or a country specific extension like .de, .ca or .us.
3. decision to increase the budget on domain acquisition, or to start new business with a temporary brand and re-brand later, engaging even bigger funds.
Not securing the desired business name, that will be tha backbone and the core of all marketing efforts later, might be considered the biggest trap for any new business owner, or a startup. If amn eneterpreneur decides to cut the branding budget and start a new business without a matching .com domain, they are sure to be faced with the necessity to pay a lot more for that domain later on. How much more? It depends on the scale of their own success and the demand for the brand.
Imagine you launch a start-up selling user designed ice cream, and your chosen brand is CreamDream. If you decide to proceed with a lesser domain extension, like CreamDream.io because you consider the expense on the com to be excessive, you are destined to fail. That is because most of your customers seeking your products will go to the domain with .com extension. The bigger your success will be, the higher the price of the dot com domain will get.
There is no work-around to getting a premium dot com domain.
Cost efficient branding
What is the true value of short brandable domain names?
- We have heard from many business owners the following question: Why are short brandable domains so expensive? It is worth to take a closer look at this matter. Like any commodity the brandable domain are governed by laws of supply and demand, and the more limited the supply of premium short brands becomes, the higher they tend to be priced by domain aftermarket.
- It is estimated that there are approximately 48,000 total quality brands that are not longer than 4 letters. Approximately 32,000 are permanently taken, developed or otherwise unavailable. That leaves around 16,000 short brandable domains for new business start-ups, and the number of such new companies is around 350,000 yearly in the US solely. That means that on every single available, short business name there is around 20 business start-ups looking for their brand - every year.
- As with every asset of limited supply, be it precious metals like gold, precious stones like diamond, or digital assets like brandable LLLL.com domains, the scarcity of supply, and no chance of increasing supply, with demand growing year-to-year, results in price increasing steadily.
- It is even easier to observe with the most valued 4 letter brandable business domain – the CVCV structured domain (that is 4 letter com domains with Consonant-Vowel-Consonant-Vowel structure). There are just 30,000 of these domains in total, all of them long taken and registered, with almost 22,000 being actively used and developed. That leaves only around 8,000 in global commercial circulation, available to be bought. The prestigious domain names of that type are used by the most successful brands in the world like Puma, Visa, Nasa, Fila, Lego, Nike, Coke. With almost half a million new companie searching to buy a business name each year - the competition and demand drive prices up. No wonder that the price of these has skyrocketed in the last years.
Personal approach to naming a business.
How to name a new company so that the business name sticks in the minds of customers?
A business owner seeking to name a company or to brand his product must keep in mind what drives his customers, and people in general. To successfully place his new startup in the overcrowded market space the entrepreneur needs realize that his customers are driven by emotions. These emotions might refer specifically to the aspects that the customer wants to avoid, or to the needs that the client seeks to fulfill. As a rule, it is advisable to avoid focusing a business name on the aspects that are problematic to the customer and instead focus on presenting the solutions or the desired outcome.
By carefully placing such emotion triggers in the business name we can make such name recognizable memorable and catchy. There are three basic methods of binding an emotion to a business name:
1. the first one is to place an emotional trigger directly in the business name, an example would be “True Purity” or “Lion Roar”. Choosing a name with affective trigger lets you achieve brand awareness right away.
2. the second way is to bind the desired emotion with the brand is by promotional campaigns and brand awareness marketing efforts. This method is much more costly and time-consuming.
3. the 3rd way is to rely on the graphical concept of the image in the logo to build the desired emotional relation with the brand.
The first step in choosing a business name for a new company should be then pinpointing what is the desired emotional state of the client the chosen name might evoke. Do we want the company brand name to provide a sense of security, safety, or certainty - or just the opposite the idea off challenge, adventure, or opportunity for growth? Even in the case of versatile businesses that need and then that is universal spent generic enough to encompass many business niches and diverse projects is this possible to pick a brand name that will evoke the desired vibe with the client.
It has been scientifically proven that triggering an emotion improves the rate at which a new concept is memorized. It is very much relevant to the process of naming new projects and companies. If the business name consists of two or more words, it is important to asserting did the parts of the name are in full synergy. It is usually advisable to consistently promote the same emotion throughout the parts of the brand.
Apart from emotionally triggering words also the structure of the brands can be used to improve memorability. It can be achieved by alliteration, rhyme and rhythm used in building the company name. Names that are smoothly flowing or melodical also tends to be memorized and received better.
By engaging the customer's affection and triggering positive emotions a name can easily achieve a better market position than a dull or bland brand. It is much easier to build brand recognition and customer bond using a name that conveys and evokes the desired emotional states with the clients. It has become a common practice lately to resort to brands that are disruptive or provocative. Such concept might be useful in some business niche especially relating to young generation but cannot and should not be overused in cases where a professional and reliable image of a company is the priority.