Wondering how to name your business? Isn't it exciting but also chalenging, almost like naming your newborn child, but with much more aspects to be taken into account. Here are some tips how to make naming your company or project easier and more effective.
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How to find your new company name or how to rebrand your existing business? The smartest way to find a new business name is to visit an wide array of professional business brands at https://brandxy.com .
It is quite difficult to find a short, professional, business name for a startup, and the best way to approach naming a comapny is to make use of a ready list of cool names for new businesses, memorable app names and unique brands for services and products that let you name a business or rename a company quickly.
You may also find a name for a new company or rebrand your business easily choosing from a selection of available business name ideas that include dot com domain and logo, all available at https://Brandaxo.com . Brandxy lets you quickly name a business or rebrand. Find the best brand name for a new business from a wide array of professional and catchy startup names and business name ideas.
Pick a domain to name a new company or rebrand a project.
Naming a new company can be compared buying the headquarters for your business: you might be tempted to opt for a less costly solution, like a low quality brand with a domain with an alternative extension, that corresponds to investing in an suburban office on a side street with poor communication. That will save you a lot of initial expense, but it will also cost you a lot more down the road. But if you really care about the growth potential of your new business, you know that funds invested in professional, well located and communicated HQ premises on a main street of the capital is an investment in the future of your company. The same goes for choosing a business brand for your company: if you go for a professional, memorable, catchy and easily marketable brand, the upfront cost will be much higher than with a random name picked from a name generator, but you will open wonderful growth opportunities and market presence for your business.
The usual scenario of an excited startup owner looking to name their new company usually includes the following steps:
1. looking for a cheap name using tons of business name generators available on the web just to discover that all the inetersting names are taken in the dot com domain extension
2. considering a domain with any of alternative extensions, like .co, .io, .net., .xyz, or a country specific extension like .de, .ca or .us.
3. decision to increase the budget on domain acquisition, or to start new business with a temporary brand and re-brand later, engaging even bigger funds.
Not securing the desired business name, that will be tha backbone and the core of all marketing efforts later, might be considered the biggest trap for any new business owner, or a startup. If amn eneterpreneur decides to cut the branding budget and start a new business without a matching .com domain, they are sure to be faced with the necessity to pay a lot more for that domain later on. How much more? It depends on the scale of their own success and the demand for the brand.
Imagine you launch a start-up selling user designed ice cream, and your chosen brand is CreamDream. If you decide to proceed with a lesser domain extension, like CreamDream.io because you consider the expense on the com to be excessive, you are destined to fail. That is because most of your customers seeking your products will go to the domain with .com extension. The bigger your success will be, the higher the price of the dot com domain will get.
There is no work-around to getting a premium dot com domain.
How to name a new company so that the business name sticks in the minds of customers?
A business owner seeking to name a company or to brand his product must keep in mind what drives his customers, and people in general. To successfully place his new startup in the overcrowded market space the entrepreneur needs realize that his customers are driven by emotions. These emotions might refer specifically to the aspects that the customer wants to avoid, or to the needs that the client seeks to fulfill. As a rule, it is advisable to avoid focusing a business name on the aspects that are problematic to the customer and instead focus on presenting the solutions or the desired outcome.
By carefully placing such emotion triggers in the business name we can make such name recognizable memorable and catchy. There are three basic methods of binding an emotion to a business name:
1. the first one is to place an emotional trigger directly in the business name, an example would be “True Purity” or “Lion Roar”. Choosing a name with affective trigger lets you achieve brand awareness right away.
2. the second way is to bind the desired emotion with the brand is by promotional campaigns and brand awareness marketing efforts. This method is much more costly and time-consuming.
3. the 3rd way is to rely on the graphical concept of the image in the logo to build the desired emotional relation with the brand.
The first step in choosing a business name for a new company should be then pinpointing what is the desired emotional state of the client the chosen name might evoke. Do we want the company brand name to provide a sense of security, safety, or certainty - or just the opposite the idea off challenge, adventure, or opportunity for growth? Even in the case of versatile businesses that need and then that is universal spent generic enough to encompass many business niches and diverse projects is this possible to pick a brand name that will evoke the desired vibe with the client.
It has been scientifically proven that triggering an emotion improves the rate at which a new concept is memorized. It is very much relevant to the process of naming new projects and companies. If the business name consists of two or more words, it is important to asserting did the parts of the name are in full synergy. It is usually advisable to consistently promote the same emotion throughout the parts of the brand.
Apart from emotionally triggering words also the structure of the brands can be used to improve memorability. It can be achieved by alliteration, rhyme and rhythm used in building the company name. Names that are smoothly flowing or melodical also tends to be memorized and received better.
By engaging the customer's affection and triggering positive emotions a name can easily achieve a better market position than a dull or bland brand. It is much easier to build brand recognition and customer bond using a name that conveys and evokes the desired emotional states with the clients. It has become a common practice lately to resort to brands that are disruptive or provocative. Such concept might be useful in some business niche especially relating to young generation but cannot and should not be overused in cases where a professional and reliable image of a company is the priority.